📌 Core Information
🔹 Job Title: Senior Manager, Brand & Public Relations
🔹 Company: Velsera
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Brand Management, Corporate Communications
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive brand strategy that supports Velsera’s growth objectives
- Ensuring consistent brand messaging and visual identity across all marketing channels
- Crafting compelling corporate messaging and narratives that resonate with key stakeholders
- Partnering closely with cross-functional teams to drive demand generation and build trust across scientific and clinical audiences
ASSUMPTION: This role requires a strategic thinker with a strong background in brand management and corporate communications, preferably within the SaaS, healthcare, or life sciences industries.
📋 Key Responsibilities
✅ Develop and execute a comprehensive brand strategy that supports Velsera’s growth objectives and aligns with the company’s mission and values
✅ Ensure consistent brand messaging and visual identity across all marketing channels, including digital, social media, email, events, and sales enablement tools
✅ Craft compelling corporate messaging and narratives that resonate with key stakeholders, including customers, partners, investors, and employees
✅ Oversee external communications, including press releases, media outreach, and crisis communication strategies, to safeguard and enhance Velsera’s reputation
✅ Develop thought leadership content, including white papers, executive bylines, and keynote presentations, to position Velsera as an industry innovator
✅ Partner closely with the marketing team to integrate brand strategy into outbound campaigns, webinars, events, and lead-generation efforts
✅ Collaborate with executives to craft speeches, presentations, and internal updates that align with the corporate brand and strategy
✅ Lead internal communication initiatives to foster employee engagement and alignment with Velsera’s vision and mission
✅ Serve as a key advisor to senior leadership on branding and communication strategies
✅ Manage relationships with external agencies, vendors, and partners to ensure efficient execution of brand and communication programs
✅ Lead and mentor a team (if applicable), fostering a culture of creativity, collaboration, and accountability
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Communications, Business, Biology, Chemistry, Biochemistry, or a related field. MBA preferred
Experience: 5+ years in brand management, corporate communications, or related roles, preferably within SaaS, healthcare, life sciences, or technology industries. Experience in genomics preferred
Required Skills:
- Proven ability to develop and execute high-level brand and communication strategies that drive measurable business outcomes
- Exceptional written and verbal communication skills, with a talent for crafting compelling narratives that resonate with diverse audiences
- Demonstrated success in working across teams, including marketing, sales, product, and executive leadership, to achieve strategic alignment
- Experience managing media relations, crisis communications, and PR campaigns that enhance brand visibility and credibility
- Familiarity with KPIs related to brand health, demand generation, and campaign performance to measure and optimize impact
- Strong leadership and mentoring capabilities to inspire and develop talent within the team
Preferred Skills:
- Experience in the genomics industry
- MBA degree
ASSUMPTION: Candidates with a strong background in brand management and corporate communications, along with relevant industry experience, are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Senior Manager role in the Boston area with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in the Boston area with 5-10 years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research. Velsera provides software and professional services for AI-powered multimodal data harmonization and analytics, IVD development and approval, and clinical NGS interpretation, reporting, and adoption.
Company Size: Medium (501-1,000 employees). This size allows for a more structured work environment with established processes, while still offering opportunities for growth and innovation.
Founded: 2023. Velsera was formed through the shared vision of Seven Bridges and Pierian, with a mission to accelerate the discovery, development, and delivery of life-changing insights.
Company Description:
- Velsera is a Health Tech company providing advanced software enabled by expert services that accelerates the discovery, development, and delivery of Precision Medicine globally
- The company aims to use data to radically improve healthcare globally and create value through multiomics and insights
- Velsera is committed to making breakthroughs happen faster, so that lives are improved sooner
Company Specialties:
- Multimodal Data Harmonization & Analytics for Drug Discovery & Development
- IVD Development, Validation & Approval
- Clinical NGS Interpretation, Reporting & Adoption
Company Website: velsera.com
ASSUMPTION: Velsera is a growing company with a strong focus on innovation and improving patient lives through precision medicine.
📊 Role Analysis
Career Level: Senior Manager. This role involves strategic decision-making, team leadership, and cross-functional collaboration to drive brand and communication initiatives.
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have supervisory responsibilities for junior team members.
Work Arrangement: On-site, with flexibility for remote work as needed. This role requires regular on-site presence for collaboration and communication with cross-functional teams.
Growth Opportunities:
- Potential advancement to a Vice President or Chief Communications Officer role as the company grows
- Expanding the team and mentoring junior team members to develop their skills and careers
- Gaining experience in a fast-paced, innovative healthcare technology company
ASSUMPTION: This role offers significant growth potential as Velsera continues to expand its brand and presence in the precision medicine market.
🌍 Location & Work Environment
Office Type: Urban office located in Boston, Massachusetts. The office is centrally located and easily accessible by public transportation.
Office Location(s): Schrafft’s City Center, 529 Main St, Suite 6610, Charlestown, MA 02129, US
Geographic Context:
- Boston is a vibrant, multicultural city with a rich history and strong ties to the healthcare and biotechnology industries
- The city offers a high quality of life, with numerous cultural attractions, parks, and educational institutions
- Boston has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Standard business hours, with flexibility for remote work as needed. The role may require occasional evening or weekend work to support events or campaigns.
ASSUMPTION: The urban office location and flexible work arrangement offer a balance between collaboration and work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager (CMO)
- Final interview with key stakeholders, such as the CEO or other senior leaders
- Background check and reference checks
Key Assessment Areas:
- Strategic thinking and brand management skills
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Cultural fit and alignment with Velsera’s core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand management and corporate communications experience
- Include specific examples of your achievements in developing and executing brand strategies, as well as managing public relations campaigns
- Demonstrate your understanding of Velsera’s mission and how your skills and experience align with the company’s goals
ATS Keywords: Brand Management, Corporate Communications, Strategic Thinking, Storytelling, Cross-Functional Collaboration, Media Relations, PR Campaigns, Brand Health, Demand Generation, Campaign Performance
ASSUMPTION: The interview process is designed to assess the candidate’s strategic thinking, communication skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The tools and technologies required for this role are standard for brand management and corporate communications professionals.
👔 Cultural Fit Considerations
Company Values:
- People first: Create collaborative and supportive environments by operating with respect and flexibility to promote mental, emotional, and physical health
- Patient focused: Act with swift determination without sacrificing quality, driven by providing exceptional solutions for customers to positively impact patient lives
- Integrity: Hold ourselves accountable and strive for transparent communication to build trust amongst ourselves and our customers
- Curious: Ask questions and actively listen in order to learn and continuously improve, embracing change and the opportunities it presents to make each other better
- Impactful: Take our social responsibility seriously and hold ourselves to a high standard, improving our sustainability by encouraging discussion and taking action as it relates to our natural, social, and economic resource footprint
Work Style:
- Collaborative: This role requires close collaboration with cross-functional teams to develop and execute brand and communication strategies
- Dynamic: The fast-paced, innovative nature of Velsera’s work environment requires adaptability and a willingness to embrace change
- Results-driven: This role involves setting and achieving measurable goals to drive business outcomes and enhance Velsera’s brand and reputation
Self-Assessment Questions:
- Do you align with Velsera’s core values, particularly the emphasis on people-first and patient-focused approaches?
- Are you comfortable working in a dynamic, fast-paced environment and embracing change as needed?
- Do you have a proven track record of driving measurable results through strategic brand management and corporate communications initiatives?
ASSUMPTION: Candidates who align with Velsera’s core values and possess strong strategic thinking, communication, and collaboration skills are most likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Balancing the need for swift decision-making with the importance of thorough, strategic planning
- Navigating a complex, multi-stakeholder environment to drive brand and communication initiatives
- Adapting to changes in the healthcare and biotechnology industries, as well as shifts in Velsera’s business priorities
ASSUMPTION: These challenges are inherent to working in a fast-paced, innovative healthcare technology company and can be overcome with strong strategic thinking, adaptability, and effective communication skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Director of Corporate Communications role in other SaaS, healthcare, or life sciences companies
- However, Velsera’s focus on precision medicine and its unique brand narrative set it apart from other organizations in the industry
- Career progression in this role may involve advancing to a Vice President or Chief Communications Officer role as Velsera continues to grow and expand its brand presence
ASSUMPTION: While this role shares similarities with other brand management and corporate communications roles, Velsera’s unique focus on precision medicine and its fast-paced, innovative work environment offer a distinct opportunity for growth and impact.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy that aligns with Velsera’s mission and growth objectives
- Crafting compelling corporate messaging and narratives that resonate with key stakeholders, including customers, partners, investors, and employees
- Managing a high-profile public relations campaign to enhance Velsera’s reputation and visibility in the precision medicine market
ASSUMPTION: These sample projects illustrate the strategic thinking, communication, and leadership skills required to succeed in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Velsera’s overall brand and communication strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Velsera support the professional development and growth of its employees?
- What is the company’s approach to work-life balance, and how does this role fit into that framework?
- How does Velsera measure the success of its brand and communication initiatives, and how will my performance be evaluated in this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company’s goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management and corporate communications experience, as well as your understanding of Velsera’s mission and goals
- Prepare examples of your achievements in developing and executing brand strategies, as well as managing public relations campaigns
- Follow up with the hiring manager (CMO) one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
