Senior Manager, Business Analytics - Marketing & Media

📌 Core Information

🔹 Job Title: Senior Manager, Business Analytics - Marketing & Media

🔹 Company: HanesBrands Inc.

🔹 Location: Winston-Salem, North Carolina, United States

🔹 Job Type: On-site

🔹 Category: Marketing & Media

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leadership of a team responsible for turning data into actionable insights for marketing and advertising campaigns
• Collaboration with senior leadership to develop and execute data-driven strategies
• Cross-functional collaboration with various departments to identify optimization and growth opportunities
• Proven experience in a senior analytics role with a track record of success in leading high-performing teams
• Proficiency in data analysis tools and strong analytical skills

ASSUMPTION: This role requires a strategic mindset and the ability to communicate complex data insights effectively to stakeholders at all levels.

📋 Key Responsibilities

✅ Lead a team responsible for turning data into insights that guide marketing and advertising campaigns, optimize media spend, and foster a culture of data-driven decision making

✅ Collaborate with senior leadership to develop and execute data-driven strategies that align with organizational goals and objectives

✅ Lead your business analyst team to identify critical business challenges and growth opportunities, proactively using analytics to propose inventive solutions that drive growth, efficiency, cash generation, and profitability

✅ Oversee and conduct the collection, cleansing, and analysis of data from multiple sources to identify trends, patterns, and insights that drive business value

✅ Lead the development of dashboards, reports, and visualizations to communicate key performance metrics and insights to stakeholders at all levels of the organization

✅ Work closely with Director Business Analytics and key stakeholders across departments, including marketing, finance, operations, and product development, to identify opportunities for optimization and growth

✅ Effectively translate analytical findings into actionable, business-focused actions and communicate decision support narratives to senior leadership and stakeholders

✅ Develop and coach the business analytics team in effective communication and data storytelling

✅ Stay abreast of industry trends and best practices in analytics, and continuously seek opportunities to enhance analytical capabilities and drive innovation for you and your team

ASSUMPTION: This role requires a strong business acumen and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in a quantitative field such as statistics, mathematics, economics, computer science, or related field with 10+ years relevant work experience. 4+ years of equivalent work experience can be substituted for bachelor's degree

Experience: 8+ years of relevant work experience in a senior analytics role, with a track record of success in leading high-performing teams. 3+ years of media experience

Required Skills:

• Proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar
• Strong analytical skills with the ability to derive insights from complex datasets and communicate findings effectively
• Experience with data visualization tools such as Tableau, Power BI, or similar
• Excellent leadership and interpersonal skills, with the ability to inspire and motivate team members
• Strategic thinker with a results-oriented mindset and a passion for driving business impact through data-driven decision-making
• Knowledge of business intelligence concepts and methodologies, including data warehousing, ETL processes, and data modeling

Preferred Skills:

• Familiarity with cloud computing platforms (e.g., AWS, Azure, Google Cloud) and big data technologies

ASSUMPTION: Candidates with a Master's degree and more than 8 years of relevant work experience are preferred.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Senior Manager role in Business Analytics with 10+ years of experience in the Marketing & Media field in Winston-Salem, North Carolina)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts on HanesBrands products
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Apparel Manufacturing. HanesBrands Inc. is a global leader in iconic, everyday apparel with a mission to create a more comfortable world for every body.

Company Size: 10,001+ employees. As a large organization, HanesBrands offers extensive resources and opportunities for career growth and development.

Founded: 1901. With over a century of experience, HanesBrands has established itself as a trusted and respected brand in the apparel industry.

Company Description:

• HanesBrands is a global leader in iconic, everyday apparel with a mission to create a more comfortable world for every body
• The company's portfolio includes some of the world’s most recognized brands, such as Hanes, Bonds, Bali, Maidenform, Playtex, and Wonderbra
• As the No. 1 seller of innerwear, HanesBrands delivers quality, affordable comfort through responsibly made products and ethically sourced materials
• The company is committed to leading the industry in sustainability, guided by bold 2030 goals to protect the planet, improve lives, and shape a better future for all

Company Specialties:

• Consumer Goods

Company Website: careers.hanes.com

ASSUMPTION: HanesBrands Inc. is a well-established company with a strong reputation in the apparel industry, offering a stable and supportive work environment for its employees.

📊 Role Analysis

Career Level: Senior Manager. This role is a senior-level position that requires extensive experience and leadership skills.

Reporting Structure: The Senior Manager, Business Analytics - Marketing & Media will report directly to the Director of Business Analytics.

Work Arrangement: On-site. This role requires regular on-site presence at the company's headquarters in Winston-Salem, North Carolina.

Growth Opportunities:

• Potential advancement to a Director or Vice President role within the Business Analytics department
• Expansion of responsibilities to include additional teams or departments
• Opportunities to specialize in specific areas of interest within the business analytics field

ASSUMPTION: As a large organization, HanesBrands Inc. offers numerous opportunities for career growth and development for motivated and talented employees.

🌍 Location & Work Environment

Office Type: Corporate headquarters. The role is based at HanesBrands Inc.'s global headquarters in Winston-Salem, North Carolina.

Office Location(s): 101 N Cherry St, Winston-Salem, North Carolina 27101, US

Geographic Context:

• Winston-Salem is located in the Piedmont Triad region of North Carolina, offering a mild climate and a lower cost of living compared to larger cities on the East Coast
• The area is known for its rich history, cultural attractions, and outdoor recreation opportunities
• Winston-Salem is home to a diverse and growing population, with a strong job market and a thriving arts and cultural scene

Work Schedule: Full-time, typically 40 hours per week. The work schedule may include occasional evenings and weekends to meet project deadlines or attend industry events.

ASSUMPTION: Winston-Salem offers a pleasant work-life balance, with a variety of cultural and recreational activities available for residents and visitors alike.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers website
• Phone or video screening to assess communication skills and cultural fit
• In-depth interviews with the hiring manager and key stakeholders to discuss the role's responsibilities, required skills, and the company's culture
• Final round interviews with senior leadership to assess the candidate's strategic thinking and leadership potential
• Background check and reference check before extending an offer

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Leadership and team management capabilities
• Strategic thinking and business acumen
• Communication and presentation skills
• Cultural fit and alignment with HanesBrands' core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Demonstrate your understanding of the apparel industry and HanesBrands' business by conducting thorough research before the interview
• Prepare examples of your past analytical projects and their outcomes to showcase your problem-solving skills and the value you can bring to the team
• Practice common interview questions and brush up on your data visualization skills to ensure you can effectively communicate your ideas during the interview

ATS Keywords: Data Analysis, Team Leadership, Business Strategy, Data Visualization, Cross-Functional Collaboration, Communication, Data Storytelling, Continuous Learning, Analytical Skills, Media Experience, SQL, Python, R, Tableau, Power BI, Cloud Computing, Big Data Technologies

ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing the candidate's analytical skills, leadership potential, and cultural fit.

🛠️ Tools & Technologies

• Data analysis tools: SQL, Python, R
• Data visualization tools: Tableau, Power BI
• Cloud computing platforms: AWS, Azure, Google Cloud
• Big data technologies: Hadoop, Spark, Hive
• Business intelligence tools: Tableau Server, Power BI Report Server

ASSUMPTION: The tools and technologies listed are subject to change based on the team's specific needs and the organization's evolving technology stack.

👔 Cultural Fit Considerations

Company Values:

• Play to Win: We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it.
• Act Like Owners: We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.
• Do What’s Right: We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.
• Create Opportunity for All: With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential.

Work Style:

• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and results-focused, with a commitment to continuous learning and improvement
• Adaptable and flexible, with a willingness to take on new challenges and responsibilities as needed
• Supportive and inclusive, with a focus on creating an environment where all associates can thrive

Self-Assessment Questions:

• How do your leadership style and communication approach align with HanesBrands' company values, particularly 'Act Like Owners' and 'Create Opportunity for All'?
• Can you provide an example of a time when you successfully led a team to drive business impact through data-driven decision-making?
• How do you approach learning from failures and setbacks, and how have you applied those lessons to improve your performance in the past?

ASSUMPTION: Candidates who demonstrate a strong alignment with HanesBrands' core values and a commitment to creating a supportive and inclusive work environment are likely to be successful in this role.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
• Balancing the need for data-driven decision-making with the need for quick and effective action, particularly in fast-paced marketing campaigns
• Navigating a large organization with multiple departments and stakeholders, requiring strong cross-functional collaboration and communication skills
• Keeping up with the latest trends and best practices in business analytics, requiring a commitment to continuous learning and professional development
• Managing work-life balance in a demanding role, requiring strong time management and prioritization skills

ASSUMPTION: The challenges listed are common to senior-level roles in business analytics and can be effectively managed by a skilled and experienced professional.

📈 Similar Roles Comparison

• This role is similar to a Senior Manager, Business Intelligence position, but with a stronger focus on driving business impact through data-driven marketing strategies
• Compared to a Senior Data Analyst role, this position requires more leadership and strategic thinking, as well as a deeper understanding of the business and its objectives
• In terms of career path, this role offers opportunities for advancement to Director or Vice President levels within the Business Analytics department, as well as potential expansion of responsibilities to include additional teams or departments

ASSUMPTION: This role is well-suited for experienced professionals looking to take the next step in their career and make a significant impact on a large organization's marketing and advertising efforts.

📝 Sample Projects

• Developing a comprehensive media attribution model to optimize marketing spend and maximize ROI across multiple channels
• Creating a predictive model to identify high-value customers and inform targeted marketing campaigns
• Building a data warehouse and ETL processes to streamline data collection, cleansing, and analysis for business intelligence reporting

ASSUMPTION: The sample projects listed are illustrative of the types of initiatives a Senior Manager, Business Analytics - Marketing & Media might lead, but the specific projects will depend on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Business Analytics department, and how this role fits into the broader organization?
• How does the company support the professional development and growth of its employees, particularly in the Business Analytics field?
• Can you provide an example of a time when the company successfully leveraged data-driven insights to inform a strategic business decision, and what was the outcome?
• How does the company balance the need for data-driven decision-making with the need for agility and quick action in marketing campaigns?
• What are the key priorities for this role in the first 90 days, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the organization, and can help you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare examples of your past analytical projects and their outcomes to showcase your problem-solving skills and the value you can bring to the team
• Practice common interview questions and brush up on your data visualization skills to ensure you can effectively communicate your ideas during the interview
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.