- Job Title: Senior Manager, Business Analytics - Marketing & Media (Remote)
- Company: HanesBrands Inc.
- Location: Winston-Salem, North Carolina, United States
- Job Type: Full-Time, Remote
- Category: Business Analytics, Marketing
- Date Posted: May 27, 2025
- Experience Level: 10+ years
🚀 Job Overview
Key aspects of this role include:
- Leading a team of business analysts to drive marketing strategies using data-driven insights.
- Collaborating with senior leadership to develop and execute data-driven strategies.
- Optimizing media spend and fostering a data-driven culture.
- Proactively identifying business challenges and proposing innovative solutions.
ASSUMPTION: This role requires a strategic thinker with strong leadership skills and a deep understanding of both business and analytics.
📋 Key Responsibilities
- Business Acumen: Develop a deep understanding of HanesBrands' business strategies, objectives, and competitive landscape. Collaborate with cross-functional teams to utilize data-driven analytics in support of decision-making that drives business outcomes, results, and value.
- Team Leadership: Lead and mentor a team of business analysts, providing guidance and support to ensure the successful execution of analytics projects. Cultivate a culture of business-focused analytics that drives business outcomes and business value. Oversee business analytics initiatives and ensure the delivery of actionable analytics that improve decision-making.
- Business Strategy: Collaborate with senior leadership to develop and execute data-driven strategies that align with organizational goals and objectives. Lead your business analyst team to identify critical business challenges and growth opportunities, proactively using analytics to propose inventive solutions that drive growth, efficiency, cash generation, and profitability.
- Data Analysis: Oversee and conduct the collection, cleansing, and analysis of data from multiple sources to identify trends, patterns, and insights that drive business value.
- Reporting and Visualization: Lead the development of dashboards, reports, and visualizations to communicate key performance metrics and insights to stakeholders at all levels of the organization.
- Cross-Functional Collaboration: Work closely with the Director of Business Analytics and key stakeholders across departments, including marketing, finance, operations, and product development, to identify opportunities for optimization and growth.
- Communication and Data Storytelling: Effectively translate analytical findings into actionable, business-focused actions. Effectively communicate decision support narratives to senior leadership and stakeholders. Develop and coach the business analytics team in effective communication and data storytelling.
- Continuous Learning: Stay abreast of industry trends and best practices in analytics, and continuously seek opportunities to enhance analytical capabilities and drive innovation for you and your team.
ASSUMPTION: This role requires strong analytical skills, as well as excellent communication and leadership skills to drive business impact through data-driven decision-making.
🎯 Required Qualifications
- Education: Bachelor's degree in a quantitative field such as statistics, mathematics, economics, computer science, or a related field, with 10+ years of relevant work experience. Alternatively, 4+ years of equivalent work experience can be substituted for a bachelor's degree.
- Experience: 8+ years of experience in a senior analytics role, with a track record of success in leading high-performing teams. 3+ years of media experience.
- Required Skills:
- Proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar.
- Strong analytical skills with the ability to derive insights from complex datasets and communicate findings effectively.
- Excellent leadership and interpersonal skills, with the ability to inspire and motivate team members.
- Strategic thinker with a results-oriented mindset and a passion for driving business impact through data-driven decision-making.
- Knowledge of business intelligence concepts and methodologies, including data warehousing, ETL processes, and data modeling.
- Preferred Skills:
- Familiarity with cloud computing platforms (e.g., AWS, Azure, Google Cloud) and big data technologies.
ASSUMPTION: This role requires a well-rounded analytics professional with a strong business acumen and proven leadership skills.
💰 Compensation & Benefits
- Salary Range: $150,000 - $180,000 per year (based on industry standards for a Senior Manager role in Business Analytics with 10+ years of experience in the Marketing & Media field in the United States)
- Benefits:
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with company match
- Generous paid time off and holidays
- Employee discounts on HanesBrands products
- Tuition reimbursement and professional development opportunities
- Working Hours: 40 hours per week, with flexibility for a remote work arrangement.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: HanesBrands operates in the Apparel Manufacturing industry, with a focus on everyday apparel and intimate apparel.
- Company Size: HanesBrands is a large corporation with over 10,000 employees worldwide.
- Founded: 1901, in Winston-Salem, North Carolina, United States.
- Company Description: HanesBrands is a global leader in iconic, everyday apparel with a mission to create a more comfortable world for every body. The company's portfolio includes some of the world’s most recognized brands, such as Hanes, Bonds, Bali, Maidenform, Playtex, and Wonderbra. HanesBrands is committed to leading the industry in sustainability, guided by bold 2030 goals to protect the planet, improve lives, and shape a better future for all.
- Company Specialties: Consumer Goods
📊 Role Analysis
- Career Level: This role is a senior management position, reporting directly to the Director of Business Analytics.
- Reporting Structure: The Senior Manager, Business Analytics - Marketing & Media will lead a team of business analysts and report directly to the Director of Business Analytics.
- Work Arrangement: This role is remote, with the expectation of being available during core business hours in the Eastern Time Zone.
- Growth Opportunities: As a senior management role, there is potential for career progression into a Director-level position or other senior leadership roles within the organization. Additionally, there may be opportunities to expand the team and take on more strategic initiatives as the business grows.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the business and advance their career within the organization.
🌍 Location & Work Environment
- Office Type: Remote work arrangement, with no physical office location required.
- Office Location(s): Winston-Salem, North Carolina, United States (remote work arrangement)
- Geographic Context: Winston-Salem is a mid-sized city in North Carolina, with a cost of living that is lower than the national average. The city offers a mix of urban and suburban living, with a variety of cultural and recreational opportunities.
- Work Schedule: The work schedule is flexible, with the expectation of being available during core business hours in the Eastern Time Zone. The role may require occasional evening or weekend work to meet project deadlines or attend team meetings.
ASSUMPTION: The remote work arrangement offers flexibility and a better work-life balance, while still providing the opportunity to collaborate with and learn from a diverse team of professionals.
💼 Interview & Application Insights
- Typical Process: The interview process typically consists of a phone or video screen, followed by multiple on-site or virtual interviews with key stakeholders, including the hiring manager and other senior leaders within the organization.
- Key Assessment Areas: Candidates will be assessed on their analytical skills, leadership capabilities, and cultural fit with the organization. Technical assessments may include data analysis exercises or case studies.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your ability to drive business impact through data-driven decision-making in your application materials.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively in a remote team environment.
ASSUMPTION: The interview process is designed to assess candidates' technical skills, leadership capabilities, and cultural fit with the organization. Successful candidates will be able to demonstrate a strong track record of driving business impact through data-driven decision-making and leading high-performing teams.
🛠️ Tools & Technologies
- SQL, Python, R
- Tableau, Power BI
- Cloud computing platforms (e.g., AWS, Azure, Google Cloud)
- Big data technologies (e.g., Hadoop, Spark, Hive)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies listed are not exhaustive, and the organization may provide training and resources to help candidates develop the skills they need to succeed in the role.
👔 Cultural Fit Considerations
- Company Values:
- Play to Win: We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.
- Act Like Owners: We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.
- Do What's Right: We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.
- Create Opportunity for All: With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential.
- Work Style: HanesBrands values a collaborative, data-driven, and results-oriented work environment. The organization encourages innovation, continuous learning, and a strong commitment to sustainability and social responsibility.
- Self-Assessment Questions:
- How do you align with HanesBrands' core values, and how have you demonstrated these values in your previous roles?
- How do you approach building relationships and collaborating with cross-functional teams in a remote work environment?
- How do you balance the need for data-driven decision-making with the need for agility and adaptability in a fast-paced business environment?
ASSUMPTION: Candidates who are a strong cultural fit with HanesBrands will demonstrate a strong commitment to the organization's core values, as well as the ability to thrive in a collaborative, data-driven, and results-oriented work environment.
⚠️ Potential Challenges
- Role-Specific Challenges: This role requires a strong balance between strategic thinking and hands-on data analysis. Candidates may face challenges in managing multiple priorities and balancing the need for both immediate results and long-term strategic initiatives.
- Company-Specific Challenges: HanesBrands is a large, global organization with a complex data landscape. Candidates may face challenges in navigating the organization's data infrastructure and building effective relationships with stakeholders across multiple departments and regions.
- Industry-Specific Challenges: The apparel industry is highly competitive and dynamic, with constant changes in consumer behavior and market trends. Candidates may face challenges in staying up-to-date with industry trends and adapting to new data sources and technologies.
- Location-Specific Challenges: As a remote role, candidates may face challenges in building and maintaining effective working relationships with team members and stakeholders who are not co-located.
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their strong analytical skills, leadership capabilities, and strategic mindset to drive business impact and deliver results in a dynamic and complex business environment.
📈 Similar Roles Comparison
- Role Differentiation: Unlike other senior analytics roles, this position focuses specifically on the Marketing & Media function, requiring a deep understanding of marketing strategies, advertising campaigns, and media optimization.
- Industry Context: HanesBrands operates in the apparel industry, which has unique data sources and analytical challenges compared to other industries. Candidates with experience in the apparel industry may have a competitive advantage in this role.
- Career Path Comparison: This role offers a clear path for career progression within the business analytics function, with the potential to take on more strategic initiatives and advance to a Director-level position or other senior leadership roles within the organization.
ASSUMPTION: Candidates with relevant industry experience and a strong track record of driving business impact through data-driven decision-making in a marketing or media context will be well-positioned for success in this role.
📝 Sample Projects
- Role-Specific Projects: Develop and implement a data-driven media optimization strategy that improves return on ad spend by 20% within the first six months of the role. Collaborate with marketing and advertising teams to identify high-performing channels and optimize media mix based on data insights.
- Industry-Specific Projects: Conduct a comprehensive analysis of consumer behavior trends in the apparel industry, using data from multiple sources to identify emerging trends and opportunities for growth. Develop data-driven recommendations for product development, marketing, and advertising strategies.
- Reporting Responsibilities: Create and maintain a suite of dashboards and reports that track key performance indicators (KPIs) for marketing and advertising campaigns, enabling senior leadership to make data-driven decisions and optimize performance.
ASSUMPTION: Successful candidates will be able to draw upon their extensive experience in business analytics and marketing to identify and execute high-impact projects that drive business value and deliver results.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- How does this role fit into the overall business strategy for HanesBrands, and how will my work contribute to the company's goals?
- What are the key priorities for the first 30, 60, and 90 days in this role, and how can I best prepare to address them?
- Team and Culture Questions:
- How does the business analytics team collaborate with other departments, and what are the key relationships I should focus on building?
- What is the team's approach to professional development and growth opportunities for individual team members?
- Data and Technology Questions:
- What are the key data sources and tools used by the business analytics team, and how can I best leverage them to drive business impact?
- What are the most pressing data challenges facing the organization, and how can I help address them in this role?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to driving business impact. Successful candidates will be able to tailor their questions to the specific needs and priorities of the organization.
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your ability to drive business impact through data-driven decision-making.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively in a remote team environment.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.
- If selected for an interview, be prepared to discuss your approach to data analysis, strategic thinking, and leadership in a marketing and media context.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
