πΉ Job Title: Senior Manager - Channel Marketing Lead
πΉ Company: Bosch Group
πΉ Location: Bangalore, Karnataka, India
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: July 10, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of channel marketing and the automotive industry.
β Envision and formulate MA-INs channel strategy roadmap.
β Lead and enable execution of channel strategy across trade levels of Primary, Secondary, and Tertiary comprising Distributors, Retail, and Workshops in the Independent Aftermarket space.
β Formulate channel development policies and drive customer engagement through efficient use of channel budgets to ensure achievement of turnover targets.
β Manage a team of channel marketing managers to develop and execute customer promotions, campaigns, loyalty, and binding programs, meets, and events to improve channel level business and market share.
β Enable an efficient analytics platform to provide insights to management for strategic direction and inputs to field teams to drive meaningful on-ground execution.
β Define and ensure execution of processes across customer life cycle like channel prospecting, onboarding, business engagement, business development, etc. across all trade levels.
β Monitor market developments, trends, competition developments, customer requirements, etc. as required for strategy and business policy development.
β Enable competency improvement programs such as trainings, ways of selling programs, soft skills for internal and external market development teams to ensure competent on-ground resources.
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and on-the-ground execution. It requires a high level of adaptability and the ability to work effectively across different teams and functions.
Education: Bachelor of Engineering with specialization in Mechanical/Automotive engineering and an MBA with specialization in Marketing.
Experience: 12+ years of experience in Sales and Marketing, with 8+ years in marketing function with a mix of product marketing and channel management.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in channel marketing, preferably within the automotive industry, will be best suited for this role.
Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a senior manager role in the automotive industry in Bangalore)
Benefits:
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may vary based on the company's policies and the candidate's employment status.
Industry: Bosch Group operates in the automotive, industrial technology, consumer goods, and energy and building technology sectors. It is a leading global supplier of technology and services.
Company Size: Bosch Group has over 400,000 associates worldwide and generated consolidated sales of about Rs. 26,827 crores (3.1 billion euros) in fiscal year 2021-22. In India, Bosch operates through twelve companies and employs over 30,500 associates.
Founded: Bosch Group was founded in 1886 by Robert Bosch in Stuttgart, Germany. It entered the Indian market in 1922 and established its first manufacturing plant in 1951.
Company Description:
Company Specialties:
Company Website: bosch.in
ASSUMPTION: Bosch Group is a large, multinational corporation with a strong focus on innovation and sustainability. It offers a wide range of career opportunities and a global work environment.
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Marketing and may have supervisory responsibilities for channel marketing managers.
Work Arrangement: This is an on-site position based in Bangalore, India. However, occasional travel may be required to visit customers, partners, and other Bosch locations.
Growth Opportunities:
ASSUMPTION: This role offers a high degree of responsibility and the opportunity to make a significant impact on the business. It also provides a platform for career growth and development within the company.
Office Type: Bosch Group's Bangalore office is a modern, multi-story building with a collaborative work environment.
Office Location(s): Bosch Group's Bangalore office is located in the Electronic City Phase II area, which is a major IT hub in the city.
Geographic Context:
Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The work environment at Bosch Group's Bangalore office is dynamic and collaborative, with a strong focus on innovation and continuous improvement. The location offers a high quality of life and a range of cultural and recreational opportunities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Channel strategy, channel marketing, team leadership, market analysis, customer engagement, promotions, campaigns, loyalty programs, business development, process improvement, analytics, automotive industry
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should demonstrate a strong understanding of channel marketing and the automotive industry, as well as excellent leadership and communication skills.
ASSUMPTION: Candidates should have proficiency in using Microsoft Office Suite and relevant marketing and data analysis tools. Familiarity with CRM software and marketing automation tools is also desirable.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Bosch Group values candidates who are innovative, quality-focused, and committed to continuous improvement. They also look for candidates who are adaptable, collaborative, and aligned with their commitment to sustainability and social responsibility.
ASSUMPTION: This role presents both strategic and operational challenges, and candidates should be prepared to manage a diverse team, balance multiple priorities, and adapt to a dynamic work environment.
ASSUMPTION: This role is a senior-level position that requires a high degree of strategic thinking, leadership, and channel marketing expertise. It offers a unique opportunity to drive business growth and market share in the Independent Aftermarket space.
ASSUMPTION: These sample projects demonstrate the strategic, operational, and leadership aspects of the role and provide a sense of the types of initiatives that the successful candidate will be expected to drive.
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, as well as their strategic thinking and long-term career goals.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.