📌 Core Information
🔹 Job Title: Senior Manager - Commercial Demand and Lead Generation
🔹 Company: Huntington National Bank
🔹 Location: Boston, MA (with remote/hybrid options for other cities)
🔹 Job Type: Full-Time
🔹 Category: Banking & Finance
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (with in-office and work from home options)
🚀 Job Overview
Key aspects of this role include:
- Leading a team to develop and execute omni-channel demand and lead generation programs
- Managing end-to-end demand and lead generation campaigns for assigned business segments
- Collaborating with stakeholders to innovate strategies and generate new revenue opportunities
- Overseeing content publication, distribution, and press strategy management
- Managing email lead generation, audience building, and contact nurturing campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in demand marketing or lead generation within the finance industry.
📋 Key Responsibilities
✅ Team Management & Leadership: Manage and mentor a team of Demand & Lead Generation Managers and their direct reports, providing training, support, and performance reporting.
✅ Strategy Innovation, Development & Execution: Collaborate with stakeholders to generate, strategize, develop, and execute demand and lead generation initiatives.
✅ Content Publication & Distribution: Oversee and manage content publication and distribution efforts, ensuring all content is copyedited and approved prior to publication.
✅ Press Strategy and Management: Assist in planning and executing Capstone’s press and media strategy, optimizing and overseeing press and media efforts.
✅ Email Lead Gen Management: Oversee outbound email campaigns for industry investment banking teams, providing input on segmentation strategy, email design, and content writing.
✅ Audience Building: Strategize and manage audience building and segmentation for assigned industry banking teams and business segments.
✅ Contact Nurturing: Partner with the broader Commercial Demand & Lead Generation Team to define and update target audiences and plan, produce, and implement prospect nurturing campaigns.
✅ Digital Demand Generation Campaigns: Assist with the implementation of various paid digital demand generation campaigns on platforms such as Google Search, LinkedIn, and Facebook.
✅ Social Media Management: Assist with the development and implementation of social media strategy for Capstone Partners, reviewing and approving all marketing-released social posts prior to publication.
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on campaign execution, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: Minimum 10 years of experience in a finance-related demand marketing or lead generation role, with at least 3 years in a supervisory role.
Required Skills:
- Proven experience in team management and leadership
- Strong demand marketing or lead generation background
- Excellent communication and copywriting skills
- Proficiency in HubSpot and other marketing tools
- Ability to manage multiple projects and meet deadlines
Preferred Skills:
- Experience with SEO, content marketing, and digital marketing
- Knowledge of the banking industry and commercial banking segments
- Fluency in additional languages (e.g., Spanish, Mandarin)
ASSUMPTION: Candidates with experience in the banking industry and familiarity with commercial banking segments may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (based on experience and location)
Benefits:
- Health Insurance Coverage
- Wellness Program
- Life and Disability Insurance
- Retirement Savings Plan
- Paid Leave Programs
- Paid Holidays
- Paid Time Off (PTO)
Working Hours: Full-time, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on various factors, including location and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Banking & Finance
Company Size: 10,001+ employees (large enterprise)
Founded: 1866 (headquarters in Columbus, Ohio)
Company Description:
- Huntington Bancshares Incorporated is a $204 billion asset regional bank holding company
- Provides a comprehensive suite of banking, payments, wealth management, and risk management products and services
- Operates 978 branches in 12 states, with certain businesses operating in extended geographies
Company Specialties:
- Banking
- Financial Services
- Brokerage
- Insurance
- Investing
- Auto Loan
- Trust
- Mortgage
Company Website: http://www.huntington.com
ASSUMPTION: Huntington National Bank is a large, established financial institution with a broad range of products and services, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Head of Demand & Lead Generation
Work Arrangement: Hybrid (with in-office and work from home options)
Growth Opportunities:
- Potential to advance to a leadership role within the Demand & Lead Generation team
- Opportunities to work on high-impact projects and collaborate with various stakeholders
- Chance to develop and enhance skills in demand marketing, lead generation, and team management
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established financial institution.
🌍 Location & Work Environment
Office Type: Hybrid (with in-office and work from home options)
Office Location(s): Boston, MA (with remote/hybrid options for other cities)
Geographic Context:
- Boston, MA: A major city with a thriving financial industry and a high cost of living
- Other cities: Huntington has offices in various cities across the United States, offering flexibility for remote or hybrid work arrangements
Work Schedule: Full-time, with flexible work arrangements available
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between in-office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Head of Demand & Lead Generation
- Final interview with additional stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Technical skills in demand marketing, lead generation, and relevant tools
Application Tips:
- Highlight relevant experience in demand marketing, lead generation, and team management
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions focused on leadership, strategic planning, and campaign execution
ATS Keywords: Demand Marketing, Lead Generation, Team Management, Campaign Execution, Strategic Planning, Banking, Finance
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and technical expertise in demand marketing and lead generation.
🛠️ Tools & Technologies
- HubSpot
- SEO tools (e.g., SEMrush, Ahrefs)
- Content management systems (e.g., WordPress, Drupal)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Proficiency in relevant marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Welcome everyone
- Make things great
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you align with Huntington's core values of doing the right thing, welcoming everyone, and making things great?
- Are you comfortable working in a hybrid work environment, balancing in-office collaboration and remote work?
- Do you thrive in a results-driven, collaborative team setting, focused on continuous improvement?
ASSUMPTION: Candidates who align with Huntington's core values and work style preferences will be a strong fit for this role.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and skillsets
- Balancing strategic planning with hands-on campaign execution
- Keeping up with the latest demand marketing and lead generation trends and technologies
- Working in a large, matrixed organization with multiple stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and effective communication skills.
📈 Similar Roles Comparison
- Compared to other demand marketing or lead generation roles, this position offers a unique blend of strategic planning, team management, and hands-on campaign execution
- In the banking industry, this role is specific to commercial banking segments, focusing on driving new revenue opportunities through demand and lead generation
- Career progression may involve advancing to a leadership role within the Demand & Lead Generation team or transitioning to a related role within the broader commercial banking organization
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the banking industry.
📝 Sample Projects
- Developing and executing a comprehensive demand and lead generation strategy for a new commercial banking segment
- Managing a team to create and distribute thought leadership content, driving website traffic and lead generation
- Collaborating with stakeholders to optimize press and media strategy, increasing brand awareness and lead generation
ASSUMPTION: These sample projects illustrate the strategic, team-oriented, and hands-on aspects of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Demand & Lead Generation team?
- How does this role collaborate with other teams and stakeholders within the commercial banking organization?
- What are the key priorities for this role in the first 90 days?
- How does Huntington support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed?
ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to understanding the role and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions focused on leadership, strategic planning, and campaign execution
- Research Huntington National Bank and the banking industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
