📌 Core Information
🔹 Job Title: Senior Manager, Content Marketing
🔹 Company: Procurify
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Canada)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive content marketing strategy focused on acquisition, conversion, and retention.
- Owning and managing Procurify’s content library across channels and formats.
- Performing regular content audits and gap analyses to prioritize new content development.
- Using analytics to measure effectiveness and refine content strategy for traffic, engagement, and lead quality.
- Planning, writing, and publishing high-quality long-form content (eBooks, guides, case studies) designed to educate and convert Procurify’s ideal customer profile.
ASSUMPTION: This role requires a strategic thinker who can balance performance marketing goals with breakthrough storytelling and AI-accelerated production workflows.
📋 Key Responsibilities
✅ Develop and execute a comprehensive content marketing strategy focused on acquisition, conversion, and retention.
✅ Own and manage Procurify’s content library across channels and formats.
✅ Perform regular content audits and gap analyses to prioritize new content development.
✅ Use analytics to measure effectiveness and refine content strategy for traffic, engagement, and lead quality.
✅ Plan, write, and publish high-quality long-form content (eBooks, guides, case studies) designed to educate and convert Procurify’s ideal customer profile.
✅ Manage content production and coordination for webinars.
✅ Draft analyst briefings, commentary, and press releases to help Procurify stay top-of-mind across media and influencer circles.
✅ Test new formats and distribution channels to explore AI-assisted creativity and faster content cycles.
✅ Create and maintain high-impact sales content: decks, one-pagers, battle cards, competitor comparisons, event assets, and more.
✅ Collaborate with product marketing to turn messaging briefs into versatile launch content.
ASSUMPTION: This role requires a hands-on leader who can switch between planning and execution, with a strong focus on driving measurable impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 5-7 years of content marketing experience, including 2+ years leading a team, ideally in SaaS or B2B environments.
Required Skills:
- Proven track record of managing and creating high-performing content that delivers results across MAL, MQL, Pipeline Creation, Closed Won and Expansion metrics.
- Deep understanding of SEO, buyer intent, and value-based content creation.
- Exceptional writing, editing, and communication skills with a strong eye for clarity and tone.
- Strong project management and collaboration skills, with experience leading cross-functional initiatives.
- Ability to work independently while staying aligned with broader marketing and company objectives.
Preferred Skills:
- Experience with AI-assisted content creation and workflows.
- Familiarity with marketing automation tools and CRM systems.
- Background in public relations or analyst relations.
ASSUMPTION: Candidates with experience in AI-assisted content creation and workflows may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a Senior Manager, Content Marketing role in Canada)
Benefits:
- Flexible working: Work anywhere from within Canada.
- Unlimited responsible time off: Work hard, play harder.
- Extended health benefits: Procurify prioritizes team health and well-being.
- Community initiatives: Strong commitment to giving back to communities.
- Stock options: Everyone has a chance to own a part of Procurify.
- DEI initiatives: Regular diversity, equity, and inclusion roundtables.
Working Hours: Full-time (40 hours per week) with flexible hours and remote work arrangement.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager, Content Marketing role in Canada. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on spend management and procurement.
Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2013. Procurify has been steadily growing and expanding its offerings since its founding.
Company Description:
- Procurify is the Intelligent Spend Management company, on a mission to give all organizations unprecedented visibility and control over their business spend.
- Named the #1 Purchasing Leader by G2, Procurify is trusted by hundreds of customers worldwide to manage over US$30 billion dollars of organizational spend.
- Procurify integrates with major ERP accounting systems such as NetSuite and QuickBooks Online.
Company Specialties:
- Procurement Process Management
- Purchase Order Approval Workflow
- Streamlined Purchasing Processes
- Requester & Approver Management
- Procure to Pay Cycle
- Organization Spend Management
- Budget Management
- Real-time Spend Reporting
- Spend Management
- Procure-to-Pay
- AP Automation
Company Website: https://www.procurify.com
ASSUMPTION: Procurify is a well-established company with a strong focus on innovation and customer success in the spend management and procurement industry.
📊 Role Analysis
Career Level: Senior Manager. This role involves strategic decision-making, team leadership, and cross-functional collaboration.
Reporting Structure: This role reports directly to the VP of Marketing and leads a team of content marketing specialists.
Work Arrangement: Remote (Canada). Procurify is a remote-first organization with flexible working hours.
Growth Opportunities:
- Procurify is a growing company, offering opportunities for career advancement and professional development.
- This role provides the chance to lead a team and make a significant impact on the company's content marketing strategy and results.
- Procurify encourages internal mobility and supports employees in exploring new roles and responsibilities.
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to advance within the marketing department or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Remote. Procurify is a remote-first company with no physical office locations.
Office Location(s): N/A
Geographic Context:
- Procurify is headquartered in Vancouver, British Columbia, but employees can work from anywhere within Canada.
- The company has a strong presence in North America and serves customers worldwide.
- Procurify's remote work arrangement allows for a more flexible and inclusive work environment.
Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results and outcomes.
ASSUMPTION: Procurify's remote work arrangement and flexible hours allow for a better work-life balance and the ability to attract top talent from across Canada.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and team members
- Final interview with the VP of Marketing
- Background check and offer
Key Assessment Areas:
- Content marketing strategy and execution
- Writing and communication skills
- Leadership and team management
- Project management and collaboration
- Alignment with Procurify's mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and achievements.
- Prepare examples of your long-form content and webinar materials to showcase your skills during the interview.
- Research Procurify's content marketing strategy and be ready to discuss your ideas for improving and expanding their approach.
ATS Keywords: Content Marketing, Senior Manager, Strategy, Execution, Leadership, Team Management, Project Management, Collaboration, SEO, Buyer Intent, Value-Based Content, Long-Form Content, Webinar Management, Sales Enablement, AI-Assisted Content, Marketing Automation
ASSUMPTION: Procurify's interview process is designed to assess both your technical skills and cultural fit, with a strong focus on strategic thinking and execution.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Content management systems (e.g., WordPress, Drupal)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
- AI-assisted content creation tools (e.g., Copy.ai, Frase)
ASSUMPTION: Procurify uses a combination of marketing automation, content management, SEO, project management, and AI-assisted content creation tools to streamline workflows and improve results.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
- Inclusive
Work Style:
- Remote-first and flexible
- Results-oriented and outcome-focused
- Strategic and data-driven
- Collaborative and team-based
- Continuously learning and improving
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable leading a team and driving results in a fast-paced, dynamic organization?
- Do you have a strong customer focus and a passion for creating valuable, engaging content?
- Are you excited about the opportunity to reimagine content marketing in the AI era?
ASSUMPTION: Procurify values candidates who are a strong cultural fit, with a focus on customer-centricity, innovation, collaboration, and results-driven work styles.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent results.
- Balancing performance marketing goals with breakthrough storytelling and AI-accelerated workflows.
- Keeping up with the latest trends and best practices in content marketing and AI-assisted content creation.
- Adapting to a fast-paced, dynamic work environment and changing priorities.
ASSUMPTION: These challenges require a strategic, adaptable, and results-driven approach to content marketing and team leadership.
📈 Similar Roles Comparison
- This role is unique in its focus on AI-assisted content creation and workflows, requiring a strategic thinker with a strong understanding of both classic content marketing pillars and emerging AI technologies.
- Procurify's content marketing strategy is focused on acquisition, conversion, and retention, with a strong emphasis on driving measurable pipeline and brand authority.
- Career progression in this role may involve advancing to a Director or VP of Marketing position, with the opportunity to lead a larger team and shape the company's overall marketing strategy.
ASSUMPTION: This role offers a unique blend of strategic thinking, hands-on execution, and team leadership, with a strong focus on driving measurable results and reimagining content marketing in the AI era.
📝 Sample Projects
- Developing and executing a comprehensive content marketing strategy for a new product launch, including long-form content, webinars, and sales enablement materials.
- Conducting a content audit and gap analysis to identify opportunities for new content development and optimization.
- Creating and managing a webinar program, including content production, coordination, and promotion.
- Drafting analyst briefings, commentary, and press releases to help Procurify stay top-of-mind across media and influencer circles.
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and collaborative nature of the Senior Manager, Content Marketing role at Procurify.
❓ Key Questions to Ask During Interview
- Can you describe the current content marketing strategy and how this role fits into its evolution?
- How does Procurify support the growth and development of its content marketing team members?
- What are the biggest challenges facing the content marketing team, and how can this role help address them?
- How does Procurify measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
- What is the company's approach to AI-assisted content creation, and how can this role help shape its implementation and integration?
ASSUMPTION: These questions are designed to assess the strategic fit of the role, the company's commitment to content marketing and AI-assisted creativity, and the opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Procurify job portal
- Tailor your resume and cover letter to highlight your relevant content marketing experience and achievements.
- Prepare examples of your long-form content and webinar materials to showcase your skills during the interview.
- Research Procurify's content marketing strategy and be ready to discuss your ideas for improving and expanding their approach.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
