📌 Core Information
🔹 Job Title: Senior Manager, Content Marketing
🔹 Company: Earnix
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a strategic content agenda
- Creating compelling narratives featuring evidence-based storytelling
- Managing a community of content contributors
- Tracking and evaluating content performance
- Collaborating with cross-functional teams
ASSUMPTION: This role requires a strategic mindset and strong communication skills to create and manage content that drives business growth.
📋 Key Responsibilities
✅ Design and implement a content strategy that showcases customer successes and highlights the value Earnix delivers
✅ Develop a segmented, persona-based approach to create relevant content experiences across the buyer’s journey
✅ Identify opportunities to reach high-value prospects at the right moment, with the right message, at the right time
✅ Build and manage a robust community of content contributors
✅ Track, evaluate, and communicate the performance of all content assets
✅ Maintain a relentless focus on pipeline growth and nurturing customer relationships
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical performance tracking.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (5-10 years) in content marketing, with a focus on strategic planning and execution
Required Skills:
- Exceptional writing and editing skills
- Knowledge of diverse cultural needs
- Proven experience using MarTech tools
- Excellent problem-solving and project prioritization skills
- Strong technical and analytical skills to measure content effectiveness
Preferred Skills:
- Experience in the fintech or insurance industries
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in strategic content design and exceptional writing skills. Experience with MarTech tools and the ability to collaborate with cross-functional teams are also essential.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Content Marketing Manager with 5-10 years of experience in the US)
Benefits:
- Competitive benefits package
- Autonomy to develop and implement ideas
- Collaboration with creative and enthusiastic team members
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Content Marketing Manager with the required experience level. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Fintech)
Company Size: 201-500 employees (Medium-sized, offering opportunities for growth and impact)
Founded: 2001 (Established company with a proven track record)
Company Description:
- Global provider of Intelligent Insurance and Banking Operations through agile, composable, and real-time solutions
- Offices in multiple countries across six continents
- Mission-driven company committed to employees’ shared success
Company Specialties:
- Predictive analytics
- Pricing
- Risk analysis and modeling
- Customer lifetime value
- Financial service product design
- Banking and insurance analytics
- Personalization
- SaaS
- Fintech and insurtech
- Rating engine
- Digital transformation
Company Website: earnix.com
ASSUMPTION: Earnix is a well-established fintech company with a strong global presence and a focus on intelligent decisioning solutions for the insurance and banking industries.
📊 Role Analysis
Career Level: Senior Manager (Experienced professional with strategic responsibilities)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)
Work Arrangement: Remote OK (Flexible work arrangement with the option to work remotely)
Growth Opportunities:
- Potential to influence the company's market position through effective content marketing
- Opportunity to collaborate with cross-functional teams and develop ideas
- Possibility to advance within the marketing department or explore other areas of the business
ASSUMPTION: This role offers growth opportunities through its impact on the company's market position and potential for collaboration and advancement.
🌍 Location & Work Environment
Office Type: Remote (With the option to work from any of the company's global offices)
Office Location(s): United States (With offices in multiple countries)
Geographic Context:
- United States: Large and diverse market with numerous opportunities for content marketing
- Global presence: Allows for collaboration with teams and customers across different time zones and cultures
- Remote work: Offers flexibility and the ability to work from various locations
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations, while the global presence allows for collaboration with diverse teams and customers.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Interview with the hiring manager (Chief Marketing Officer)
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and planning
- Writing and editing skills
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare examples of your strategic content marketing approach and results
- Demonstrate your understanding of the fintech industry and Earnix's offerings
ATS Keywords: Content Strategy, Writing, Editing, MarTech Tools, Problem-Solving, Project Prioritization, Collaboration, Technical Skills, Analytical Skills, Customer Focus, Empathy, Creativity, Community Building, Performance Tracking, Evidence-Based Storytelling, AI-Forward Mindset
ASSUMPTION: The application process will focus on assessing the candidate's strategic thinking, writing skills, and cultural fit. Demonstrating relevant skills and experiences will be crucial for success.
🛠️ Tools & Technologies
- MarTech tools (e.g., marketing automation platforms, content management systems, analytics tools)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used will depend on the company's existing tech stack and the candidate's preferences and expertise.
👔 Cultural Fit Considerations
Company Values:
- Think like an owner
- Embrace the art of the possible
- Prioritize the needs and voice of the customer, prospect, and market
- Communicate with honesty, candor, and respect to build trust
- Collaborate seamlessly with colleagues across the company
- Be persistently curious and resourceful
- Act with empathy
Work Style:
- Autonomous and self-driven
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you prioritize the needs of customers and markets in your content strategy?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
- How do you stay curious and resourceful in your approach to content marketing?
ASSUMPTION: Candidates should demonstrate a strong alignment with Earnix's company values and be able to work autonomously and collaboratively in a dynamic environment.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent content quality
- Keeping up with the fast-paced nature of the fintech industry and evolving customer needs
- Balancing strategic planning with day-to-day content creation and management
- Adapting to a global work environment with diverse cultural needs
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Content Marketing Manager in other fintech or software development companies, but may have a greater focus on strategic planning and global content marketing
- Compared to other marketing roles, this position requires a strong balance of strategic thinking, creative writing, and analytical skills
- Career progression may involve moving into a more senior leadership role or exploring other areas of the business, such as product management or customer success
ASSUMPTION: This role offers a unique blend of strategic planning, creative writing, and analytical skills, with opportunities for growth and impact within the company.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch
- Creating a series of customer success stories that highlight the value of Earnix's offerings
- Managing a team of content contributors to create and publish a regular blog or newsletter
ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical aspects of the role and provide insight into the types of tasks and responsibilities involved.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
- How does the company measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These interview questions will help candidates better understand the role, the company, and the team they will be working with, as well as the expectations and priorities for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your understanding of the fintech industry and Earnix's offerings, as well as your strategic approach to content marketing
- If applicable, provide examples of your content marketing work or a portfolio showcasing your skills
- Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
