📌 Core Information
🔹 Job Title: Senior Manager, Customer Marketing
🔹 Company: EcoVadis
🔹 Location: Barcelona, Spain (Hybrid role)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Barcelona or Toronto)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer lifecycle strategies to drive retention and revenue expansion
- Identifying and activating cross-sell opportunities across EcoVadis' suite of products
- Collaborating with cross-functional teams to create aligned customer contact strategies
- Leveraging AI-powered tools and marketing automation to scale customer marketing efforts
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive measurable business impact.
📋 Key Responsibilities
✅ Own and optimize the customer lifecycle strategy, creating scalable, measurable programs that onboard, engage customers, and drive product adoption
✅ Identify and activate cross-sell opportunities across EcoVadis' suite of products to ensure customers unlock the full value of EcoVadis sustainability solutions
✅ Strengthen customer relationships by keeping customers up to date on enhancements and maximizing the impact of product updates and campaigns
✅ Collaborate with cross-functional teams including Product Marketing, Product Management, Sales, and Customer Success to design and drive customer marketing programs
✅ Leverage AI-powered tools and marketing automation to personalize engagement and predict customer needs
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field. MBA preferred.
Experience: 5+ years of experience in customer marketing, preferably within B2B SaaS.
Required Skills:
- Proven track record of developing and executing successful customer marketing programs that drive retention and expansion
- Strong analytical skills, with the ability to leverage data to identify opportunities and optimize strategies
- Experience working with marketing automation platforms (e.g., Hubspot, Selligent) and CRM tools (e.g., Salesforce)
- Excellent communication and collaboration skills, with the ability to influence cross-functional teams
- Passion for innovation, AI-driven marketing, and delivering exceptional customer experiences
- Comfortable working in a fast-paced, dynamic environment and adapting to evolving priorities
Preferred Skills:
- Fluency in Spanish and English
- Experience working in a global or multicultural environment
ASSUMPTION: Given the global nature of this role, candidates with experience working in diverse teams and across different time zones may have an advantage.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on market research for similar roles in Barcelona)
Benefits:
- Support with all the necessary office and IT equipment
- Flexible working hours
- Wellness allowance for mental and physical wellbeing
- Access to professional mental health support
- Referral bonus policy
- Learning and development opportunities
- Sustainability events and community involvement
- Peer recognition program
- Employee-led resource groups
- Hybrid work organization (from the office or from home)
- Remote work from abroad policy
- Meals and Transportation Vouchers (Cobee card)
- Dental Benefits
- Life & Accident Insurance + Private Health Insurance
- Paid employee volunteer day
- Paid moving day (1/year)
- Time off: 1 Community Service Day + 1 Personal Day
- Summer Hours in July and August (36 hours per week)
- Hybrid Monthly Allowance for electricity and Internet
Working Hours: Full-time, 40 hours per week, with flexible hours and the option to work from home some days
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Barcelona. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: EcoVadis is a leading provider of business sustainability ratings, helping companies assess and improve their environmental, social, and ethical performance.
Company Size: EcoVadis has 11-50 employees, providing a collaborative and agile work environment.
Founded: EcoVadis was founded in 2015, with a mission to guide all companies toward a sustainable world.
Company Description:
- EcoVadis is committed to guiding companies toward a sustainable future by providing data-driven insights into their environmental, social, and ethical risks.
- Their solutions are backed by an international team of experts and powerful technology, enabling companies to make informed decisions about their sustainability efforts.
- EcoVadis works with over 90,000 businesses worldwide, helping them to improve their sustainability performance and create lasting impact.
Company Specialties:
- Sustainability ratings and scorecards
- Data-driven insights and analytics
- Global business sustainability solutions
- Collaboration with cross-functional teams
Company Website: EcoVadis Website
ASSUMPTION: EcoVadis' focus on sustainability and data-driven insights makes it an attractive choice for candidates interested in making a positive impact on the environment and society.
📊 Role Analysis
Career Level: This role is a senior management position, offering significant responsibility and the opportunity to shape EcoVadis' customer marketing strategy.
Reporting Structure: The Senior Manager, Customer Marketing will report directly to the Chief Marketing Officer and collaborate closely with cross-functional teams.
Work Arrangement: This is a hybrid role, with the option to work from the Barcelona or Toronto office and remotely some days.
Growth Opportunities:
- Potential to expand the role's scope and impact as EcoVadis continues to grow and evolve
- Opportunities to work on global initiatives and collaborate with diverse teams
- Possibility to advance to a more senior role within the marketing organization
ASSUMPTION: Given EcoVadis' focus on growth and innovation, this role offers strong potential for professional development and career advancement.
🌍 Location & Work Environment
Office Type: EcoVadis has modern, collaborative workspaces in both Barcelona and Toronto, with a flexible and inclusive atmosphere.
Office Location(s): Barcelona, Spain; Toronto, Canada
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong focus on sustainability and innovation
- Toronto is a diverse, multicultural city with a thriving tech industry and a strong focus on environmental initiatives
- Both locations offer a high quality of life, with access to excellent education, healthcare, and recreational opportunities
Work Schedule: Full-time, with flexible hours and the option to work from home some days
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a better work-life balance and the opportunity to work in two dynamic, global cities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interview with the hiring manager and/or team members
- Final interview with the Chief Marketing Officer or another senior leader
- Background check and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with EcoVadis' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss specific examples of your customer marketing achievements and the impact you've made in previous roles
- Demonstrate your understanding of EcoVadis' mission and how your skills and experience align with the company's goals
ATS Keywords: Customer Marketing, Cross-Sell, Revenue Expansion, Customer Lifecycle Strategy, Data-Driven Programs, Marketing Automation, CRM Tools, AI-Driven Marketing
ASSUMPTION: EcoVadis uses Applicant Tracking Systems to manage their recruitment process, so including relevant keywords in your application materials can help ensure that your resume is seen by the hiring team.
🛠️ Tools & Technologies
- Hubspot or similar marketing automation platform
- Salesforce or similar CRM tool
- AI-powered tools for customer segmentation and personalization
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may evolve over time as EcoVadis continues to innovate and adapt to changing market conditions.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Acting with honesty and transparency in all aspects of our work
- Expertise: Continuously learning and improving our skills and knowledge
- Collaboration: Working together to achieve common goals and create lasting impact
- Innovation: Embracing change and driving progress through creativity and adaptability
- Sustainability: Committing to environmental, social, and economic sustainability in our operations and solutions
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Data-driven and analytical, with a focus on using data to inform decision-making and measure impact
- Passionate about sustainability and making a positive impact on the world
Self-Assessment Questions:
- How do your personal values align with EcoVadis' mission and values?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach continuous learning and professional development in your current role?
ASSUMPTION: EcoVadis places a strong emphasis on cultural fit and alignment with the company's mission and values. Candidates who can demonstrate a clear connection to these aspects may have an advantage in the hiring process.
⚠️ Potential Challenges
- Balancing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Working effectively with remote or distributed teams across different time zones
- Adapting to evolving priorities and changing market conditions
- Managing the expectations and needs of a diverse customer base
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional customer marketing roles, this position requires a strong strategic mindset and a deep understanding of data-driven decision-making
- EcoVadis' focus on sustainability and impact sets it apart from other B2B SaaS companies, offering candidates the opportunity to make a positive impact on the world
- This role offers significant responsibility and the opportunity to shape EcoVadis' customer marketing strategy, providing a unique growth opportunity for the right candidate
ASSUMPTION: Candidates who are drawn to EcoVadis' mission and values, and who possess the required skills and experience, may find this role to be an excellent fit for their career goals.
📝 Sample Projects
- Developing and executing a targeted cross-sell campaign that drives portfolio expansion and increases customer engagement
- Creating a customer onboarding program that improves product adoption and reduces churn
- Analyzing customer data to identify trends and mitigate churn risks, turning insights into measurable revenue
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, and the opportunity to make a measurable impact on EcoVadis' customer marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the current state of EcoVadis' customer marketing strategy, and how this role fits into that vision?
- How does EcoVadis support the professional development and growth of its employees?
- Can you provide an example of a time when EcoVadis successfully adapted to changing market conditions or customer needs?
- How does EcoVadis measure the success of its customer marketing programs, and how does this role contribute to those metrics?
- What are the biggest challenges facing the customer marketing team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your understanding of EcoVadis' mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the EcoVadis job portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching EcoVadis' mission, values, and customer marketing strategy
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
