Senior Manager, Customer Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Customer Marketing

🔹 Company: Salesforce

🔹 Location: Remote (Massachusetts - Boston Metro)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Leading strategic customer marketing programs to highlight success and amplify advocacy
• Collaborating cross-functionally with Sales, Marketing, and Customer Success
• Developing and executing compelling customer stories and multimedia assets
• Managing customer reference programs and customer story launches

ASSUMPTION: This role requires a balance of strategic thinking, storytelling, and program management skills. It's ideal for someone who can see the big picture while also executing tactical tasks.

📋 Key Responsibilities

✅ Identify and collaborate with customers to craft compelling case studies, testimonials, and use cases

✅ Work with creative and content teams to develop best-in-class multimedia assets

✅ Build and manage a robust customer reference program with strategic accounts

✅ Own the launch of customer stories from creation to promotion

✅ Develop compelling programs to encourage customers to share their experiences and recommend the brand

✅ Partner with marketing teams to support in-person and online events that highlight the voice of the customer

✅ Collaborate with growth marketing, social media, public relations, and content teams to create customer-focused content

✅ Track key metrics and provide insights on the overall success of customer story programs and launches

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 5+ years in customer marketing, storytelling, or a related role

Required Skills:

• Strategic thinking and planning
• Storytelling and content creation
• Program management and execution
• Cross-functional collaboration
• Communication and presentation skills
• Proficiency in marketing automation tools and CRM platforms

Preferred Skills:

• Experience with multimedia content creation tools
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and CRM platforms is crucial for this role.

💰 Compensation & Benefits

Salary Range: $115,600 to $194,300 (based on industry standards for the role, experience level, and location)

Benefits:

• Time Off Programs
• Medical, Dental, Vision
• Mental Health Support
• Paid Parental Leave
• Life and Disability Insurance
• 401(k)
• Employee Stock Purchasing Program

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in the Marketing field, considering the location and experience level required.

📌 Applicant Insights

🔍 Company Context

Industry: Salesforce is a leading enterprise cloud computing and customer relationship management company, known for its innovative AI CRM platform.

Company Size: Salesforce has 10,001+ employees, making it a large enterprise with extensive resources and opportunities for growth.

Founded: Salesforce was founded in 1999 and has since grown to become a global leader in its industry.

Company Description:

• Salesforce is the #1 AI CRM, helping businesses connect with their customers in a whole new way.
• The company offers a wide range of products and services, including Customer 360 apps, AI, and data solutions.
• Salesforce is committed to driving customer success and empowering employees to be Trailblazers.

Company Specialties:

• Enterprise Cloud Computing
• Customer Relationship Management
• AI and Data Solutions
• Customer 360 Apps

Company Website: http://www.salesforce.com

ASSUMPTION: Salesforce's large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the management level, requiring strategic decision-making and leadership skills.

Reporting Structure: The Senior Manager, Customer Marketing will report directly to the Director of Customer Marketing and collaborate with various teams across the organization.

Work Arrangement: This role is remote (100%), allowing for flexibility and work-life balance.

Growth Opportunities:

• Potential to advance to a Director or Vice President role within the Customer Marketing team
• Opportunities to lead larger, more complex customer marketing programs
• Chance to gain experience working with a global, enterprise-level organization

ASSUMPTION: Given Salesforce's size and growth, there are ample opportunities for career advancement and development within the company.

🌍 Location & Work Environment

Office Type: Remote (100%)

Office Location(s): Remote (Massachusetts - Boston Metro)

Geographic Context:

• The Boston Metro area offers a vibrant tech industry and a high concentration of Salesforce customers.
• The region is known for its strong educational institutions and diverse cultural scene.
• Massachusetts has a high cost of living compared to other states, with average salaries reflecting this.

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement offers flexibility and the ability to balance work and personal life more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Customer Marketing team
• Final interview with the Director of Customer Marketing

Key Assessment Areas:

• Strategic thinking and planning
• Storytelling and content creation skills
• Program management and execution abilities
• Cross-functional collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your customer marketing experience and achievements
• Prepare examples of customer stories you've created and launched in previous roles
• Demonstrate your understanding of Salesforce's products and services, and how you can leverage them to drive customer success

ATS Keywords: Customer Marketing, Storytelling, Program Management, Cross-Functional Collaboration, Marketing Automation, CRM Platforms

ASSUMPTION: Salesforce's hiring process is thorough and designed to assess the strategic thinking, storytelling, and program management skills required for this role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Pardot, Marketo)
• CRM platforms (e.g., Salesforce CRM)
• Multimedia content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Proficiency in marketing automation tools and CRM platforms is crucial for this role, as they are essential for executing customer marketing programs and tracking their success.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Innovation
• Equality
• Trust
• Customer & Employee Experience

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Focused on driving customer success

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about driving customer success and creating compelling stories?
• Do you have experience working with marketing automation tools and CRM platforms?

ASSUMPTION: Salesforce's company culture emphasizes innovation, collaboration, and customer success, making it an ideal fit for someone who thrives in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple customer stories and launches simultaneously
• Balancing strategic thinking with tactical execution
• Working with diverse teams across the organization
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: These challenges are inherent to the role and require strong program management, communication, and adaptability skills to overcome.

📈 Similar Roles Comparison

• Unlike other customer marketing roles, this position requires a balance of strategic thinking and tactical execution
• Salesforce's large size and global presence offer unique opportunities for career growth and development
• This role is at the management level, requiring leadership and decision-making skills

ASSUMPTION: This role offers a unique blend of strategic thinking, storytelling, and program management responsibilities, making it distinct from other customer marketing positions.

📝 Sample Projects

• Developing a customer reference program for a major enterprise client
• Creating a multimedia campaign to showcase customer success stories for a product launch
• Managing the launch of customer stories across multiple channels and events

ASSUMPTION: These sample projects demonstrate the strategic, creative, and tactical aspects of the role, highlighting the need for a well-rounded skill set.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall customer marketing strategy for the company?
• What are the biggest challenges facing the Customer Marketing team currently, and how can this role help address them?
• How does Salesforce support the growth and development of its employees?
• What opportunities are there for career advancement within the Customer Marketing team?
• How does the company foster a culture of innovation and collaboration?

ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, and show that you've thought critically about the position and its fit with your career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your customer marketing experience and achievements
• Prepare examples of customer stories you've created and launched in previous roles
• Demonstrate your understanding of Salesforce's products and services, and how you can leverage them to drive customer success
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.