📌 Core Information
🔹 Job Title: Senior Manager, Customer Marketing
🔹 Company: Mimecast
🔹 Location: Lexington, Massachusetts, United States
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global customer events and executive engagement programs
- Fostering a vibrant community of customer advocates
- Delivering measurable outcomes through exceptional customer experiences
- Collaborating with cross-functional teams to enhance customer relationships
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to build relationships with both internal and external stakeholders.
📋 Key Responsibilities
✅ Lead the strategy, planning, and delivery of the annual user conference and regional roadshows, including audience acquisition, onsite engagement, content/speaker management, post-event follow-up, and reporting
✅ Develop and manage the customer advisory board program, ensuring consistent execution on a global scale for customer selection, event planning, agenda setting, and follow-up communications
✅ Design and execute a program that offers a best-in-class experience for customer visitors to corporate offices, ensuring meetings are executed with excellence and consistency
✅ Champion the voice of the customer across all programs, ensuring feedback loops to internal teams are actionable and tracked for impact
✅ Track program performance through attendee feedback and key metrics related to pipeline impact and customer retention, identifying opportunities for continuous improvement
✅ Provide regular reports and insights to leadership to inform strategic decision-making and resource allocation
ASSUMPTION: This role requires strong leadership, organizational skills, and the ability to manage multiple global customer engagement programs simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing or related discipline
Experience: 8+ years of customer marketing or event management experience, preferably in B2B SaaS or cybersecurity space
Required Skills:
- Ability to lead, manage, and optimize multiple global customer engagement programs
- Clear understanding of best practices and ability to apply creative thinking to develop engaging customer content
- Proven track record managing high-level customer experiences involving C-level participants and strategic accounts, and preparing senior executives for external engagements
- Strong executive presence and the ability to build credibility with both internal and external stakeholders
- Ability to apply customer insights with competitive analysis to identify opportunities to improve engagement and create distinctive customer communications
- Demonstrate active listening, synthesize information, effectively communicate, and present with confidence to various internal stakeholders
- Strong project management skills – highly organized with the ability to execute on time and on budget
- Familiarity with marketing technology platforms and systems that include 6Sense, Marketo, Salesforce, and Gainsight
Preferred Skills:
- Willingness to travel 30% of the time (domestic and international)
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in experiential marketing and program management.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Senior Manager role in the cybersecurity sector with 8+ years of experience in the Greater Boston area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mimecast operates in the computer and network security sector, focusing on email security, email continuity, email archiving, and cyber resilience
Company Size: Mimecast has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Mimecast was founded in 2003 and is headquartered in London, England, with additional offices worldwide
Company Description:
- Human Risk, Secured: Mimecast is transforming the way businesses manage and secure human risk with its AI-powered, API-enabled connected human risk platform
- Integrating cutting-edge technology with human-centric pathways, Mimecast enhances visibility and provides strategic insight to protect organizations from the spectrum of cyber threats
- More than 42,000 businesses worldwide trust Mimecast to help them keep ahead of the ever-evolving threat landscape
Company Specialties:
- Email Security
- Email Continuity
- Email Archiving
- Services for Microsoft Office 365
- Web Security
- Cyber Resilience
- Awareness Training
- Human Risk Management
Company Website: https://www.mimecast.com/
ASSUMPTION: Mimecast's focus on human risk management and cybersecurity makes it an attractive employer for professionals seeking to make an impact in the tech industry.
📊 Role Analysis
Career Level: This role is a senior management position, offering opportunities for strategic decision-making and leadership
Reporting Structure: The Senior Manager, Customer Marketing reports directly to the VP of Customer Marketing & Corporate Events
Work Arrangement: This role is on-site, with a willingness to travel 30% of the time (domestic and international)
Growth Opportunities:
- Potential to expand the customer marketing team and take on additional responsibilities
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Possibility to advance to a VP or Director-level role in the future
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's customer engagement strategy.
🌍 Location & Work Environment
Office Type: Mimecast's Lexington, Massachusetts office is a modern, collaborative workspace with amenities designed to foster productivity and employee well-being
Office Location(s): 191 Spring St, Lexington, Massachusetts 02421, United States
Geographic Context:
- Lexington is a suburban town located approximately 12 miles northwest of Boston, offering a mix of urban and rural environments
- The area is known for its high-quality schools, historic homes, and abundant recreational opportunities
- Lexington is easily accessible by car, public transportation, and is close to major highways and airports
Work Schedule: The work schedule is typically Monday through Friday, with some flexibility for remote work and occasional weekend events
ASSUMPTION: The Lexington office provides a comfortable and engaging work environment, with easy access to amenities and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral interview with the hiring manager and a cross-functional team member
- Final interview with the VP of Customer Marketing & Corporate Events
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Customer focus and understanding of customer needs
- Communication and presentation skills
- Cultural fit and alignment with Mimecast's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past accomplishments in customer marketing or event management
- Research Mimecast's company culture and values to demonstrate your fit with the organization
ATS Keywords: Customer Marketing, Event Management, Experiential Marketing, Program Management, Strategic Planning, Cross-Team Collaboration, Customer Engagement, Executive Presence, Project Management, Marketing Technology, Customer Feedback, Relationship Building, Performance Tracking, Content Management, Audience Acquisition, Logistics Management
ASSUMPTION: The interview process at Mimecast is designed to assess the candidate's skills, experience, and cultural fit, with a focus on strategic thinking and customer focus.
🛠️ Tools & Technologies
- 6Sense
- Marketo
- Salesforce
- Gainsight
ASSUMPTION: Familiarity with these marketing technology platforms and systems is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of managing high-level customer experiences involving C-level participants and strategic accounts?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have strong project management skills and the ability to execute on time and on budget?
ASSUMPTION: Mimecast values candidates who are customer-focused, innovative, collaborative, accountable, respectful, and adaptable, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple global customer engagement programs simultaneously may require strong organizational skills and the ability to prioritize effectively
- Working with C-level participants and strategic accounts may present unique challenges and require a high level of professionalism and diplomacy
- Occasional travel may be required, which could disrupt personal schedules and family commitments
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other customer marketing roles, this position places a greater emphasis on event management and executive engagement
- In the cybersecurity industry, customer marketing roles often focus on building customer relationships and fostering customer loyalty through exceptional experiences
- Career paths in customer marketing may lead to roles such as Director or VP of Customer Marketing, or other senior leadership positions within the organization
ASSUMPTION: This role offers a unique opportunity to leverage strategic thinking, leadership, and customer focus to drive measurable outcomes and enhance customer relationships.
📝 Sample Projects
- Planning and executing a successful annual user conference, including audience acquisition, onsite engagement, content/speaker management, post-event follow-up, and reporting
- Developing and managing the customer advisory board program, ensuring consistent execution on a global scale for customer selection, event planning, agenda setting, and follow-up communications
- Designing and executing a program that offers a best-in-class experience for customer visitors to corporate offices, ensuring meetings are executed with excellence and consistency
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and customer-focused nature of the role, with a focus on delivering exceptional experiences that drive measurable outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the customer marketing department?
- How does Mimecast support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Mimecast measure the success of its customer engagement programs, and how can I contribute to improving these metrics?
- What is the company culture like, and how does it support work-life balance?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past accomplishments in customer marketing or event management
- Research Mimecast's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
