📌 Core Information
🔹 Job Title: Senior Manager, Customer Marketing
🔹 Company: ActiveCampaign
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving customer onboarding, upgrade/expansion revenue, and retention as part of the revenue and performance team.
- Developing and activating multi-touch strategies across marketing channels, in-application, and direct with sales and customer success teams.
- Collaborating with cross-functional teams to improve retention rates and drive revenue expansion through the post-trial funnel.
- Managing and coaching a team of 2 associates.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills to succeed in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Improve new customer onboarding, activate upsell/cross-sell opportunities across teams, and execute on customer retention initiatives.
✅ Develop and execute customer marketing strategies that increase customer engagement, satisfaction, and revenue.
✅ Create and manage customer segmentation and targeting strategies to optimize the customer journey.
✅ Develop and execute email, SMS, WhatsApp, and in-app campaigns to engage customers across multiple channels.
✅ Monitor and analyze campaign performance to optimize results and ROI.
✅ Collaborate with cross-functional teams, including product, sales, customer success, and analytics to drive continuous optimizations and best in class customer experience across all lifecycle programs and activations.
✅ Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
✅ Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and cross-functional collaboration to drive customer success and revenue growth.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or related field
Experience: 8+ years of experience in customer marketing or a related field
Required Skills:
- Strong understanding of customer behavior and segmentation
- Excellent communications skills across all mediums, and all levels of the organization
- Strong analytical skills and ability to use data to inform decisions
- Experience with A/B testing and experimentation
Preferred Skills:
- Experience with SMS and/or WhatsApp
- Experience with Pendo or Candu
ASSUMPTION: Candidates with a proven track record in customer marketing, strong analytical skills, and excellent communication skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $192,500 a year
Benefits:
- Comprehensive health and wellness benefits
- Open paid time off
- Generous 401(k) matching program
- Quarterly Path Perks
- Access to professional development resources
- Paid sabbatical leave after five years of service
Working Hours: Full-time position with standard business hours
ASSUMPTION: The salary range provided is a good faith estimate based on the location associated with the job posting. The actual salary may vary based on the candidate's skills, experience, and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically marketing automation and customer experience software
Company Size: 1,001-5,000 employees
Founded: 2003 (based on LinkedIn profile)
Company Description:
- ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action.
- It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate – freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
- With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes – fine-tuned with billions of data points to drive real results for their unique business.
Company Specialties:
- Email marketing
- Marketing automation
- Sales automation
Company Website: https://www.activecampaign.com
ASSUMPTION: ActiveCampaign is a well-established company in the marketing automation space, with a strong focus on AI and data-driven marketing strategies.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the VP of Revenue and Performance and manages a team of 2 associates.
Work Arrangement: Remote OK, with a preference for candidates in the Chicago area or willing to work in the Chicago office occasionally.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing organization as the company continues to expand.
- Opportunities to learn and develop skills in AI-driven marketing strategies and customer experience optimization.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's customer marketing efforts and contribute to its overall success.
🌍 Location & Work Environment
Office Type: Hybrid (Chicago office with remote work options)
Office Location(s): 1 N Dearborn, Suite 500, Chicago, IL 60602, US; Charlemont Street, Dublin 2, County Dublin 2, IE; 223 Liverpool St, Darlinghurst, New South Wales 2010, AU
Geographic Context:
- Chicago, Illinois, United States: A major city with a diverse population and a thriving tech industry.
- ActiveCampaign's Chicago office is located in the heart of the city, near public transportation and numerous amenities.
Work Schedule: Standard business hours with flexibility for remote work arrangements
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be willing to travel to the Chicago office occasionally for team meetings and events.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or HR representative
- In-depth phone or video interview with the VP of Revenue and Performance
- On-site or virtual interview with cross-functional team members
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Leadership and team management skills
Application Tips:
- Highlight your experience with customer marketing, segmentation, and retention strategies in your resume and cover letter.
- Demonstrate your understanding of AI-driven marketing strategies and data analysis in your application materials.
- Prepare questions that showcase your interest in the role and the company's mission and values.
ATS Keywords: Customer Marketing, Customer Onboarding, Retention Strategies, Email Campaigns, SMS Campaigns, WhatsApp Campaigns, Data Analysis, A/B Testing, Customer Segmentation, Cross-Functional Collaboration, Customer Engagement, Customer Satisfaction, Team Management, Marketing Strategy, Customer Behavior, Testing And Experimentation
ASSUMPTION: ActiveCampaign uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., ActiveCampaign, HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with marketing automation platforms and customer relationship management software, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Curious
- Humble
- Ambitious
- Tenacious
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and flexible
- Results-oriented and accountable
Self-Assessment Questions:
- Do you have a proven track record of driving customer engagement and retention through data-driven marketing strategies?
- Are you comfortable working in a dynamic, cross-functional environment and collaborating with teams across the organization?
- Do you thrive in a fast-paced, results-oriented work environment and hold yourself accountable for achieving your goals?
ASSUMPTION: Candidates who align with ActiveCampaign's company values and work style will be most successful in this role and contribute to the company's overall success.
⚠️ Potential Challenges
- Managing a team remotely and ensuring their success in a fast-paced, dynamic environment.
- Balancing strategic planning and hands-on campaign execution while collaborating with cross-functional teams.
- Adapting to a hybrid work environment and occasional travel to the Chicago office.
- Keeping up with the latest trends and best practices in AI-driven marketing strategies and customer experience optimization.
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to adapt, learn, and grow in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Customer Marketing Manager or Director of Customer Marketing in other organizations, but with a focus on driving growth and revenue expansion through post-trial funnel optimization.
- In the marketing automation and customer experience software industry, this role is unique in its focus on AI-driven strategies and cross-functional collaboration to improve customer retention and drive revenue growth.
- Career-wise, this role can lead to opportunities in marketing leadership, customer success, or revenue growth-focused positions within the company or other organizations.
ASSUMPTION: Candidates should research similar roles in the industry and consider their career goals when applying for this position.
📝 Sample Projects
- Developing and executing a multi-channel customer onboarding campaign to improve new customer engagement and retention.
- Collaborating with the product team to identify and implement upsell/cross-sell opportunities within the customer journey.
- Analyzing customer data to segment the customer base and optimize marketing campaigns for improved engagement and satisfaction.
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, as well as the importance of cross-functional collaboration and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for customer marketing and how this role fits into that strategy?
- How does the company support the professional development and growth of its employees, particularly in this role?
- Can you provide examples of how the company has adapted its marketing strategies to incorporate AI and data-driven insights?
- How does the company measure the success of its customer marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does that manifest in this role and the broader organization?
ASSUMPTION: These questions demonstrate your interest in the role and the company's mission and values, as well as your commitment to driving customer success and revenue growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with customer marketing, segmentation, and retention strategies, as well as your understanding of AI-driven marketing strategies and data analysis.
- Prepare for interviews by researching ActiveCampaign's company values, mission, and industry trends, as well as practicing your responses to common interview questions.
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
