🔹 Job Title: Senior Manager - Customer Marketing - South
🔹 Company: Shaw
🔹 Location: Dalton, Georgia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (preferably located in Dalton, GA area)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of collaboration with cross-functional teams and customers, as well as strong analytical and communication skills.
✅ Works with independent retail and local builder partners to create best-in-class consumer experiences instore and online, while driving sales and increasing brand desirability.
✅ Responsible for executing the strategy across all of Shaw’s brands and customer groups, with the main KPI being to establish and deliver the brand’s financial targets within the South geography.
✅ Delivers consistent brand experiences to key independent retail customers and their consumers through effective creation and management of strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content that support the sales goals for Shaw brands and deliver on the Shaw brands’ strategies and annual plans.
✅ Measures and evaluates ROI through sales and promotion effectiveness of trade marketing initiatives, including reporting out results by customer quarterly, with a heavy focus on ROAS for digital media. Manages and tracks annual marketing spend and effectiveness of spend by customer.
✅ Manages co-op/BDF funds with our customers to ensure they are used effectively.
✅ Continuously optimizes the online consumer experience through trade partner websites, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns.
✅ Establishes regular cadence of meeting with key customers’ marketing department to plan, measure, and continuously improve.
✅ Fully supports the marketing needs and requirements of key product launches across brands by leveraging Brand content and working with Sales, Digital and our Training team to ensure a robust launch at each customer.
✅ Travel within the United States is required, both within the South geography (primarily) and to headquarters (Dalton, GA), if not already located there.
ASSUMPTION: This role may require occasional overnight travel, with the majority of travel being within the South geography.
Education: Degree in Marketing, Sales, Business Management, or similar relevant subject; MBA preferred
Experience: 5+ years of relevant experience in brand management, marketing, customer/channel/trade marketing, sales, channel management, or similar
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the home renovation industry or working with independent retailers will have a competitive advantage.
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in Marketing with 5-10 years of experience in the South region)
Benefits:
Working Hours: 8-hour non-rotating shift, hours fall to in punch day, Observed Calendar, shift starts AM
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Shaw is a leading global manufacturer and distributor of carpet and resilient flooring products, with a focus on sustainable design and resilient flooring.
Company Size: Shaw is a large company with 501-1,000 employees, providing ample opportunities for career growth and development.
Founded: Shaw was founded in 1946 and has since grown to become a prominent player in the textile manufacturing industry.
Company Description:
Company Specialties:
Company Website: http://www.shawcontract.com
ASSUMPTION: Shaw's focus on sustainability and innovation makes it an attractive employer for environmentally conscious professionals.
Career Level: This role is a senior management position, requiring a high level of expertise and leadership in customer marketing.
Reporting Structure: The Senior Manager - Customer Marketing - South reports directly to the VP, Customer Marketing.
Work Arrangement: This role is hybrid, with a preference for the candidate to be located in the Dalton, GA area and in the office (hybrid) when not traveling to see customers. Potential options for location near a major airport in the South that makes direct flights possible (i.e., Atlanta).
Growth Opportunities:
ASSUMPTION: Given Shaw's size and diverse product offerings, there are ample opportunities for career growth and development within the company.
Office Type: Shaw's headquarters is located in Cartersville, Georgia, with the preferred location for this role being in Dalton, GA area.
Office Location(s): 230 Douthit Ferry Rd, Cartersville, Georgia 30120, US
Geographic Context:
Work Schedule: The work schedule is an 8-hour non-rotating shift, with hours falling to in punch day, following an Observed Calendar, and starting in the AM.
ASSUMPTION: The work schedule may vary depending on the candidate's location and the specific needs of the role.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Customer Marketing, Brand Management, Marketing Strategy, Sales, Channel Management, Digital Marketing, ROI, Co-Marketing, Co-Op Funds, Consumer Experience, Trade Marketing, Cross-Functional Collaboration
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their understanding of the role and Shaw's products.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Shaw's internal systems and the candidate's prior experience.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Shaw's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work independently, and adapt to the unique needs of each customer and Shaw's brands.
ASSUMPTION: Candidates should consider their long-term career goals and how this role may fit into their professional development plan.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may vary depending on Shaw's specific needs and priorities.
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in the role and commitment to Shaw's success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.