🔹 Job Title: Senior Manager - Customer Marketing - West
🔹 Company: Shaw
🔹 Location: Dalton, Georgia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (preferably located in Southern California or near a major airport in the West geography)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of collaboration, strategic thinking, and analytical skills to succeed in a fast-paced environment.
✅ Work with independent retail and local builder partners to create best-in-class consumer experiences instore and online, driving sales and increasing brand desirability.
✅ Responsible for executing the strategy across all of Shaw’s brands and customer groups, with the main KPI being to establish and deliver the brand’s financial targets within the West geography.
✅ Deliver consistent brand experiences to key independent retail customers and their consumers through effective creation and management of strategic co-marketing plans, sell-in plans, advertising, marketing, and promotional assets, digital marketing, and online content that support the sales goals for Shaw brands and deliver on the Shaw brands’ strategies and annual plans.
✅ Measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives, including reporting out results by customer quarterly, with a heavy focus on ROAS for digital media. Manage and track annual marketing spend and effectiveness of spend by customer.
✅ Manage co-op/BDF funds with our customers to ensure they are used effectively.
✅ Continuously optimize the online consumer experience through trade partner websites, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns.
✅ Establish regular cadence of meeting with key customers’ marketing department to plan, measure, and continuously improve.
✅ Fully support the marketing needs and requirements of key product launches across brands by leveraging Brand content and working with Sales, Digital, and our Training team to ensure a robust launch at each customer.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance multiple priorities.
Education: Degree in Marketing, Sales, Business Management, or similar relevant subject; MBA preferred
Experience: 5+ years of relevant experience in brand management, marketing, customer/channel/trade marketing, sales, channel management, or similar
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the flooring industry or fluency in Spanish may have an advantage in this role.
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in Marketing with 5-10 years of experience in the home renovation or related industry)
Benefits:
Working Hours: 8-hour non-rotating shift, hours fall within the day, observed calendar, shift starts AM
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Shaw is a leading textile manufacturer in the flooring industry, focusing on sustainable design and resilient flooring products.
Company Size: Shaw has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Shaw was founded in 1946 and has since grown to become a global leader in the flooring industry.
Company Description:
Company Specialties:
Company Website: shawcontract.com
ASSUMPTION: Shaw's focus on sustainability and innovation makes it an attractive employer for environmentally-conscious professionals.
Career Level: This role is a senior management position, offering opportunities for strategic decision-making and team leadership.
Reporting Structure: The Senior Manager - Customer Marketing - West reports directly to the VP, Customer Marketing.
Work Arrangement: This role requires on-site work, with a preference for candidates located in Southern California or near a major airport in the West geography. Travel within the United States is required.
Growth Opportunities:
ASSUMPTION: Successful candidates in this role will have strong leadership skills and the ability to build effective relationships with internal and external stakeholders.
Office Type: Shaw's headquarters is located in Cartersville, Georgia, with additional offices and facilities across the United States. This role is based in Dalton, Georgia, with a preference for candidates located in Southern California or near a major airport in the West geography.
Office Location(s): 230 Douthit Ferry Rd, Cartersville, Georgia 30120, US (headquarters); Dalton, Georgia, United States (preferred location for this role)
Geographic Context:
Work Schedule: This role follows an 8-hour non-rotating shift, with hours falling within the day, observed calendar, and shift starting in the AM.
ASSUMPTION: Candidates should be comfortable with frequent travel and flexible working hours to accommodate meetings and events with customers and internal teams.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Independent Retail, Co-Marketing Plans, Digital Marketing, Trade Marketing, ROI, Sales, Brand Desirability, Customer Experience, Strategic Planning, Cross-Functional Teams
ASSUMPTION: Shaw's hiring process may vary depending on the role and the candidate's qualifications. Applicants should be prepared for a thorough interview process that assesses their strategic thinking, communication, and collaboration skills.
ASSUMPTION: Candidates should have experience with relevant marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Successful candidates will demonstrate a strong fit with Shaw's company values and work style, as well as a willingness to adapt to the unique demands of this role.
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to changing circumstances, and balance the needs of internal and external stakeholders in this role.
ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experiences align with the specific requirements of the home renovation industry and independent retail market.
ASSUMPTION: Candidates should be prepared to provide specific examples of their experience working on similar projects and the outcomes they achieved.
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their understanding of the role and their commitment to success in the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.