📌 Core Information
🔹 Job Title: Senior Manager - Customer Marketing - West
🔹 Company: Shaw Industries
🔹 Location: Shaw Plant 97, 616 E Walnut Ave, Dalton, GA 30721 USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (with travel)
🚀 Job Overview
Key aspects of this role include:
- Driving sales and increasing brand desirability through best-in-class consumer experiences
- Executing marketing strategies across Shaw’s brands and customer groups
- Managing co-marketing plans, advertising, and promotional assets with key customers
- Measuring and evaluating ROI of trade marketing initiatives
- Collaborating with cross-functional teams and supporting key product launches
ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on driving results and building customer relationships.
📋 Key Responsibilities
✅ Develop and execute strategic co-marketing plans with independent retail and local builder partners to enhance consumer experiences and drive sales
✅ Manage and track annual marketing spend and effectiveness of spend by customer, with a focus on ROAS for digital media
✅ Continuously optimize the online consumer experience through trade partner websites and digital co-marketing campaigns
✅ Establish regular cadence of meetings with key customers’ marketing departments to plan, measure, and improve marketing efforts
✅ Travel within the United States, both within the West geography and to headquarters in Dalton, GA
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects and priorities effectively.
🎯 Required Qualifications
Education: Degree in Marketing, Sales, Business Management, or similar relevant subject; MBA preferred
Experience: 5+ years of relevant experience in brand management, marketing, customer/trade marketing, sales, channel management, or similar, with a preference for experience working directly with sales and customers to create and execute marketing plans, especially with independent retailers
Required Skills:
- Excellent communication and interpersonal skills, with strong presentation skills
- Strong budget management and analytical skills
- Action-oriented and responsive in a fast-paced environment
- Knowledge of digital marketing content and platforms and their measurement
Preferred Skills:
- Experience in the home renovation space, either with retail or manufacturing
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the home renovation industry and fluency in Spanish may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level marketing role in the United States)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Shaw products
Working Hours: 8-hour non-rotating shift, with hours falling to in punch day, following an observed calendar, starting in the AM
ASSUMPTION: Shaw Industries offers competitive compensation and benefits packages for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Shaw Industries operates in the construction industry, specializing in flooring products and solutions. The company is a leading global provider of carpet, hardwood, laminate, vinyl, tile, stone, and turf products.
Company Size: Shaw Industries is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Shaw Industries was founded in 1967 and has since grown to become a prominent player in the flooring industry.
Company Description:
- Shaw Industries is committed to creating beautiful, lasting floors that enhance the living and working spaces of its customers
- The company offers a wide range of flooring products, catering to various tastes, budgets, and performance needs
- Shaw Industries is dedicated to sustainability and responsible business practices, aiming to minimize its environmental impact and contribute positively to communities
Company Specialties:
- Carpet
- Hardwood
- Laminate
- Vinyl
- Tile
- Stone
- Turf
Company Website: shawfloors.com
ASSUMPTION: Shaw Industries is a well-established company with a strong reputation in the flooring industry, offering a diverse range of products and career opportunities.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking, tactical execution, and leadership skills.
Reporting Structure: The Senior Manager - Customer Marketing - West reports directly to the VP, Customer Marketing.
Work Arrangement: This role is on-site, with a preference for the candidate to be located in Southern California or near a major airport in the West geography. The role requires frequent travel within the United States.
Growth Opportunities:
- Progression to a director or vice president role within the marketing department
- Expansion into other areas of the business, such as product management or sales
- Opportunities to work on high-impact projects and initiatives, driving significant business results
ASSUMPTION: Shaw Industries offers opportunities for career growth and development, with a focus on driving results and continuous improvement.
🌍 Location & Work Environment
Office Type: Shaw Industries operates a manufacturing plant in Dalton, GA, where this role is based. The office is a fast-paced, dynamic environment focused on driving sales and enhancing consumer experiences.
Office Location(s): Shaw Plant 97, 616 E Walnut Ave, Dalton, GA 30721 USA
Geographic Context:
- The Dalton, GA area offers a mix of urban and rural living, with a low cost of living and a strong sense of community
- The region is home to a thriving manufacturing industry, with numerous opportunities for career growth and development
- Dalton is located approximately 90 miles northwest of Atlanta, providing easy access to major metropolitan amenities
Work Schedule: This role follows an 8-hour non-rotating shift, with hours falling to in punch day, following an observed calendar, starting in the AM.
ASSUMPTION: The work environment at Shaw Industries is fast-paced and collaborative, with a strong focus on driving results and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-depth behavioral and skills-based interview with the hiring manager and other stakeholders
- Final interview with the VP, Customer Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Budget management and analytical skills
- Customer orientation and relationship-building abilities
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on marketing, sales, and customer relationship management
- Prepare for behavioral interview questions that assess your problem-solving, communication, and leadership skills
- Research Shaw Industries and the flooring industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Brand Management, Marketing, Sales, Customer Orientation, Digital Marketing, Budget Management, Analytical Skills, Communication, Interpersonal Skills, Presentation Skills, Collaboration, Strategic Planning, Trade Marketing, Co-Marketing, Promotional Planning, ROI Measurement
ASSUMPTION: Shaw Industries uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Hootsuite)
- Project management software (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Shaw Industries uses a variety of tools and technologies to support its marketing efforts and drive business results. Proficiency in these tools is not required but may be an advantage.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Innovation
- Performance
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Adaptable and resilient in a fast-paced environment
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a proven track record of driving sales and enhancing consumer experiences through strategic marketing initiatives?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities effectively?
- Do you possess strong communication, presentation, and interpersonal skills, with the ability to build and maintain effective relationships with customers and stakeholders?
ASSUMPTION: Shaw Industries values employees who are customer-focused, results-driven, and collaborative, with a strong commitment to integrity and innovation.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or slower-paced work environment
- The role requires frequent travel, which may be a challenge for candidates who prefer to work remotely or have personal commitments that limit their ability to travel
- The role involves managing multiple customer relationships and marketing initiatives simultaneously, which may be challenging for candidates who struggle with multitasking or prioritization
- The role requires a strong understanding of digital marketing and its measurement, which may be a challenge for candidates who are less familiar with these tools and platforms
ASSUMPTION: Shaw Industries offers a challenging and rewarding work environment, with opportunities for career growth and development. However, the role may present unique challenges that candidates should be aware of and prepared to address.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on customer relationship management and trade marketing initiatives
- Compared to other roles within Shaw Industries, this position requires a unique blend of strategic thinking, tactical execution, and customer orientation skills
- Compared to other senior-level marketing roles, this position offers opportunities for career growth and development within a large, established organization
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, with a focus on driving sales and enhancing consumer experiences through strategic marketing initiatives.
📝 Sample Projects
- Developing and executing a co-marketing plan with a key independent retail customer to drive sales and enhance the consumer experience
- Measuring and evaluating the ROI of a digital marketing campaign, with a focus on ROAS, and optimizing the campaign based on the results
- Collaborating with cross-functional teams to support the launch of a new Shaw brand or product, including the development of marketing materials and promotional plans
ASSUMPTION: These sample projects illustrate the types of responsibilities and initiatives that the Senior Manager - Customer Marketing - West may be involved in, with a focus on driving sales and enhancing consumer experiences through strategic marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role and how they align with the job description?
- How does this role collaborate with other departments and teams within Shaw Industries, such as Sales and Product Management?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Shaw Industries support the professional development and career growth of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the work environment, and the opportunities for career growth and development within Shaw Industries.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on marketing, sales, and customer relationship management
- Prepare for behavioral interview questions that assess your problem-solving, communication, and leadership skills
- Research Shaw Industries and the flooring industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
