Senior Manager, Demand Generation

📌 Core Information

🔹 Job Title: Senior Manager, Demand Generation

🔹 Company: EvenUp

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing full-funnel demand generation strategies
• Managing paid media campaigns across multiple platforms
• Collaborating cross-functionally with sales, marketing, and product teams
• Optimizing campaign performance using data-driven insights

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in managing demand generation campaigns.

📋 Key Responsibilities

✅ Own and optimize the full-funnel demand strategy across inbound, outbound, and ABM to generate and accelerate pipeline.

✅ Support end-to-end campaign creation, execution, delivery, and measurement of all demand generation campaigns.

✅ Execute and continuously improve integrated campaigns across paid media, webinars, email, events, and ABM (1:Many, 1:Few, and 1:1).

✅ Own and operate paid media across platforms, ensuring campaigns are well-targeted, paced to budget, and performance-driven.

✅ Design and implement nurture programs that guide prospects through the buyer journey and increase conversion.

✅ Collaborate closely with Sales, SDRs, Product Marketing, and Marketing Ops to align on messaging, targeting, attribution, and lead flow. Maintain healthy ad accounts and ensure data integrity, hygiene, and best practices across tools and platforms.

✅ Track, analyze, and report on campaign performance, pipeline influence, lead quality, and conversion rates—using insights to optimize programs.

✅ Stay ahead of industry trends and identify new technologies and platforms that improve campaign efficiency and impact.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and data analysis to optimize performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8-10+ years working in growth marketing with an emphasis on digital advertising or other demand generation channels

Required Skills:

• Proven experience in managing and optimizing paid advertising campaigns
• Strong analytical skills and data-driven mindset
• Excellent project management skills
• Proven ability to generate qualified opportunities and drive strong alignment with sales
• Experience with marketing automation tools and CRM

Preferred Skills:

• Experience in marketing B2B SaaS products
• Familiarity with legal industry or personal injury cases
• Experience managing and mentoring a team

ASSUMPTION: Candidates with a strong background in digital advertising, demand generation, and a proven track record of driving results are ideal for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Senior Manager, Demand Generation role in the United States)

Benefits:

• Choice of medical, dental, and vision insurance plans
• Flexible paid time off
• 10 US observed holidays, and Canadian statutory holidays by province
• A home office stipend
• 401(k) for US-based employees
• Paid parental leave
• Sabbatical program
• A meet-up program to get together in person with colleagues in your area

Working Hours: Full-time, with flexible hours and a focus on results

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the United States. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: EvenUp operates in the technology and legal industries, focusing on personal injury cases and applying machine learning and AI to improve outcomes for victims and law firms.

Company Size: EvenUp has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: EvenUp was founded in 2019, making it a relatively young and fast-growing company.

Company Description:

• EvenUp uses data and technology to help plaintiffs and attorneys achieve better legal outcomes.
• The company's Claims Intelligence Platform™ provides rich business insights, AI workflow automation, and best-in-class document creation for injury law firms.
• EvenUp is backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures, SignalFire, NFX, and DCM.

Company Specialties:

• AI and machine learning in the legal industry
• Personal injury case management
• Data-driven decision-making for law firms

Company Website: www.evenuplaw.com

ASSUMPTION: EvenUp's focus on technology and data-driven solutions in the legal industry makes it an attractive option for candidates interested in innovation and impact.

📊 Role Analysis

Career Level: Senior Manager, Demand Generation is a mid-level management role with opportunities for growth and leadership.

Reporting Structure: This role reports directly to the VP of Marketing and may have team members reporting to them.

Work Arrangement: This role is remote-friendly, with the option to work from one of EvenUp's offices in San Francisco, Los Angeles, or Toronto.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to learn and apply new skills in AI and machine learning
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers a unique opportunity to combine marketing expertise with cutting-edge technology in the legal industry.

🌍 Location & Work Environment

Office Type: EvenUp has offices in San Francisco, Los Angeles, and Toronto, with a remote-friendly work environment.

Office Location(s): 2261 Market St, #4068, San Francisco, California 94114, US

Geographic Context:

• The United States has a large and competitive job market for marketing professionals.
• San Francisco, Los Angeles, and Toronto are major tech hubs with vibrant startup ecosystems.
• EvenUp's remote-friendly work environment allows for flexibility in location.

Work Schedule: Full-time, with flexible hours and a focus on results

ASSUMPTION: The remote-friendly work environment and office locations in major tech hubs make this role an attractive option for marketing professionals seeking flexibility and growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the VP of Marketing

Key Assessment Areas:

• Strategic thinking and planning
• Campaign management and execution
• Data analysis and reporting
• Cross-functional collaboration and communication

Application Tips:

• Highlight your experience with paid advertising and demand generation campaigns
• Include specific examples of how you've optimized campaigns and improved performance
• Demonstrate your understanding of the legal industry and personal injury cases

ATS Keywords: Demand Generation, Paid Advertising, Digital Marketing, Campaign Management, Analytics, Project Management, B2B Marketing, Email Marketing, Webinars, Paid Media, Collaboration, Lead Generation, Performance Tracking, Data Integrity, Creativity, Mentoring

ASSUMPTION: Applicants should tailor their resume and cover letter to highlight their relevant experience and skills for this role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Paid advertising platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
• Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)

ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required for this role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Innovation and continuous learning
• Collaboration and cross-functional teamwork
• Customer-centric approach

Work Style:

• Results-oriented and goal-driven
• Adaptable and open to feedback
• Strong communication and collaboration skills
• Ability to work independently and manage multiple projects

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have experience managing and mentoring team members?

ASSUMPTION: Applicants should assess their fit with EvenUp's company values and work style to ensure a successful cultural fit.

⚠️ Potential Challenges

• Working in a fast-paced, rapidly growing startup environment
• Managing multiple campaigns and priorities simultaneously
• Collaborating effectively with cross-functional teams
• Adapting to changes in the legal industry and personal injury cases

ASSUMPTION: Applicants should be prepared to navigate these challenges and thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Demand Generation Manager or Senior Growth Marketing Manager in other industries.
• However, the focus on the legal industry and personal injury cases makes this role unique.
• Career progression may include roles such as VP of Marketing or Chief Marketing Officer.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a comprehensive paid advertising strategy for a new product launch
• Optimizing email marketing campaigns to improve open rates and click-through rates
• Managing and growing a team of demand generation specialists to support the company's growth

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and leadership aspects of this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans?
• What are the biggest challenges facing the demand generation team currently, and how can this role help address them?
• How does EvenUp support the professional development and growth of its marketing team members?
• What is the company's approach to data privacy and security, particularly in the context of personal injury cases?
• How does EvenUp measure the success of its demand generation campaigns, and how can this role contribute to improving those metrics?

ASSUMPTION: Applicants should ask thoughtful, relevant questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills for this role
• Write a cover letter explaining your interest in EvenUp and this role
• Prepare examples of your past demand generation campaigns and their results
• Follow up with the hiring manager one week after submitting your application to express your continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.