Senior Manager, Demand Generation

📌 Core Information

🔹 Job Title: Senior Manager, Demand Generation

🔹 Company: Timescale

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a scalable demand generation strategy
• Collaborating cross-functionally with Product Marketing, Developer Advocacy, and Content
• Leading, mentoring, and growing a demand generation team of three
• Overseeing multi-channel campaign creation and optimization
• Working closely with sales leadership to optimize the sales funnel

ASSUMPTION: This role requires a strategic thinker with a strong background in demand generation and digital marketing, as well as proven leadership experience.

📋 Key Responsibilities

✅ Marking Leadership: Develop and implement a scalable demand generation strategy that fuels the Timescale funnel

✅ Cross Functional Collaboration: Collaborate with Product Marketing, Developer Advocacy, and Content to align campaign messaging and track funnel performance

✅ Team Management: Lead, mentor, and grow a demand generation team of three, fostering a culture of innovation and accountability

✅ Campaign Execution: Oversee the creation and optimization of multi-channel campaigns, including SEO, SEM, email marketing, influencers, and paid media

✅ Sales Collaboration: Work closely with sales leadership to define lead qualification criteria, ensure smooth lead handoff, and optimize the sales funnel

✅ Performance Analysis: Partner with Marketing Ops and Finance to measure campaign performance, ROI, and pipeline contribution

✅ Agency Management: Evaluate and manage relationships with digital agencies, freelancers, and technology vendors as needed

ASSUMPTION: The ideal candidate will have experience in all listed responsibilities and be comfortable working in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of proven leadership experience in demand generation, growth marketing, digital marketing, or a similar role

Required Skills:

• Strategic and analytical thinking
• Exceptional collaboration and communication skills
• Deep knowledge of paid media strategy
• Experience managing and mentoring a team
• Strong understanding of SaaS funnels, sales cycles, and attribution models

Preferred Skills:

• Experience with TimescaleDB or similar open-source databases
• Fluency in SQL
• Knowledge of the developer community and tools

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to communicate effectively with team members and stakeholders.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (Based on industry standards for a Senior Manager, Demand Generation role with 5-10 years of experience)

Benefits:

• Flexible PTO and family leave
• Fridays off in August
• Full remote work from almost anywhere
• Stock options
• Monthly WiFi stipend
• Professional development and educational benefits
• Premium insurance options for you and your family (US employees)

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Timescale is a software development company specializing in open-source databases, specifically focused on time-series data management

Company Size: Timescale has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: Timescale was founded in 2015, with a mission to empower developers and businesses with real-time insights from their data

Company Description:

• Timescale is a product-led growth organization driven by transparent leaders and a globally diverse, remote-first team
• The company creates a movement to unblock developers who are building the future
• Timescale is scaling rapidly, with thousands of users trusting their platform every day, including leading organizations like Hugging Face and others

Company Specialties:

• RDBMS
• OpenTelemetry
• Observability
• Promscale
• Technology
• PostgreSQL
• SQL
• Data Historian
• Geospatial Data
• Time-Series Data
• Databases
• IoT
• Sensor Data
• Metrics
• Developer Community
• Software Development
• Open Source
• Software
• and Data Management

Company Website: www.timescale.com

ASSUMPTION: Timescale is a well-established company with a strong focus on innovation and growth, providing ample opportunities for career development and impact.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the VP of Marketing and oversees a team of three demand generation specialists

Work Arrangement: This is a remote, global position with flexible working hours

Growth Opportunities:

• As Timescale continues to grow, there may be opportunities for the Senior Manager, Demand Generation to expand their team or take on additional responsibilities
• With a strong focus on employee development, there are opportunities for professional growth and career advancement
• The company's remote work environment allows for flexibility and work-life balance, enabling employees to grow both personally and professionally

ASSUMPTION: The growth opportunities listed are based on industry standards and company culture, but specific opportunities may vary depending on the company's future growth and the individual's performance.

🌍 Location & Work Environment

Office Type: Remote (Global)

Office Location(s): 335 Madison Ave., Floor 5, Suite E, New York, New York 10017, US (Headquarters)

Geographic Context:

• The United States is a large and diverse country with various time zones, allowing for a wide range of remote work opportunities
• The company's headquarters is located in New York City, a major hub for technology and innovation
• Timescale's global presence enables collaboration with team members and clients from various backgrounds and locations

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work environment provides employees with the flexibility to work from anywhere, with the exception of occasional team meetings or events that may require in-person attendance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Interview with the hiring manager (VP of Marketing)
• Final interview with the CEO or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and analytical skills
• Collaboration and communication skills
• Paid media strategy knowledge
• Team management and leadership skills
• Alignment with Timescale's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your demand generation and leadership experience, as well as your strategic and analytical skills
• Prepare for behavioral interview questions that focus on your experience with campaign execution, team management, and cross-functional collaboration
• Research Timescale's company culture and values to demonstrate your fit with the organization

ATS Keywords: Demand Generation, Growth Marketing, Digital Marketing, Strategic Thinking, Analytical Skills, Collaboration, Communication, Paid Media Strategy, Team Management, Leadership, Timescale, TimescaleDB, Open Source, PostgreSQL, SQL, Time-Series Data, Databases, IoT, Sensor Data, Metrics, Developer Community, Software Development, Open Source, Software, Data Management

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's hiring needs.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• Retargeting networks
• Programmatic display
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Marketing automation tools (e.g., Marketo, Pardot)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's marketing tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Empower developers and businesses with real-time insights from their data
• Create a movement to unblock developers who are building the future
• Build a modern cloud platform on PostgreSQL for time series, events, and analytics

Work Style:

• Remote-first and globally diverse team
• Transparent leadership and open communication
• Focus on innovation, collaboration, and accountability
• Flexible work arrangements and family-friendly policies

Self-Assessment Questions:

• Do you have a passion for empowering developers and businesses with real-time insights from their data?
• Are you comfortable working in a remote, globally diverse team and collaborating with team members across different time zones?
• Do you thrive in an environment that values innovation, collaboration, and accountability?
• Are you comfortable with a fast-paced, dynamic environment where priorities can shift quickly?

ASSUMPTION: Timescale values candidates who are passionate about their mission, comfortable working remotely, and eager to contribute to a dynamic, innovative team.

⚠️ Potential Challenges

• The role requires a strong understanding of paid media strategy and a proven track record of driving results through multi-channel campaigns
• The company is growing rapidly, which may present challenges in terms of managing a dynamic workload and prioritizing tasks
• The remote work environment may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills
• The global nature of the company may present challenges in terms of time zone differences and coordinating with team members across different regions

ASSUMPTION: The potential challenges listed are based on industry standards and company culture, but specific challenges may vary depending on the individual's skills, experience, and personal circumstances.

📈 Similar Roles Comparison

• Compared to other Senior Manager, Demand Generation roles, this position may require more hands-on campaign execution and less focus on strategic planning and roadmap development
• Timescale's focus on open-source databases and time-series data management sets it apart from other companies in the software development industry
• Career progression in this role may involve expanding the demand generation team or taking on additional responsibilities within the marketing department, rather than moving into a more senior leadership position outside of marketing

ASSUMPTION: The comparison points listed are based on industry standards and company culture, but specific comparisons may vary depending on the individual's skills, experience, and career goals.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive awareness and acquisition for TimescaleDB, targeting developers and businesses in specific verticals
• Collaborating with Product Marketing to create targeted messaging and content for demand generation campaigns, ensuring alignment with Timescale's brand and value proposition
• Optimizing the lead nurturing process to improve conversion rates and drive pipeline growth, working closely with Sales to define lead qualification criteria and ensure smooth lead handoff

ASSUMPTION: The sample projects listed are based on industry standards and company culture, but specific projects may vary depending on the individual's skills, experience, and the company's current priorities.

❓ Key Questions to Ask During Interview

• Can you describe the current demand generation strategy and how this role will contribute to its evolution?
• How does the demand generation team collaborate with other departments, such as Product Marketing and Sales, to ensure effective targeting and messaging?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Timescale support the professional development and growth of its employees, particularly in the marketing department?
• What are the biggest challenges facing the demand generation team, and how can this role help address them?

ASSUMPTION: The key questions listed are based on industry standards and company culture, but specific questions may vary depending on the individual's skills, experience, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/timescale/394ef7c4-3455-4a39-98dc-e495a80605ea
• Tailor your resume and cover letter to highlight your demand generation and leadership experience, as well as your strategic and analytical skills
• Prepare for behavioral interview questions that focus on your experience with campaign execution, team management, and cross-functional collaboration
• Research Timescale's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.