P

Senior Manager, Demand Generation

PartySlate
Full-time
On-site
Chicago, Illinois, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, Demand Generation

πŸ”Ή Company: PartySlate

πŸ”Ή Location: Chicago, IL

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 20, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Leading demand generation efforts to acquire new venues and vendors
  • Generating high-quality leads for the sales team
  • Driving revenue growth through multi-channel marketing strategies
  • Collaborating with sales, revenue operations, and product marketing teams
  • Positioning PartySlate as a thought leader in the events industry

ASSUMPTION: This role requires a strategic and results-driven individual with a strong background in growth marketing and demand generation. The ideal candidate will be comfortable working in a dynamic, startup-like environment and have a proven track record of driving pipeline and revenue.

πŸ“‹ Key Responsibilities

βœ… Develop and execute multi-channel demand generation programs to acquire new venues and vendors

βœ… Build a consistent pipeline of warm leads through targeted campaigns, content marketing, email marketing, and other channels

βœ… Partner with revenue operations to ensure efficient lead handoff and refine messaging

βœ… Create compelling content marketing strategy to attract and engage prospects

βœ… Implement webinar strategy and other virtual events featuring industry experts to attract new leads

βœ… Organize live event education to position PartySlate as a thought leader and trusted resource

βœ… Optimize strategies, messaging, and channel selection to ensure optimal results for sales

βœ… Own and track demand generation KPIs to fuel company goals

βœ… Continuously A/B test and optimize campaigns based on data insights

βœ… Drive marketing attribution efforts to ensure clear visibility into revenue impact

ASSUMPTION: This role requires a high level of autonomy and the ability to work cross-functionally with various teams. The ideal candidate will be comfortable managing multiple projects and prioritizing tasks based on business needs and market conditions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7+ years of experience in demand generation, growth marketing, or performance marketing in a B2B or marketplace environment

Required Skills:

  • Proven track record of developing and executing revenue-generating marketing programs
  • Expertise in webinar marketing, content marketing, and event-driven demand generation
  • Strong analytical skills with experience optimizing funnel conversion rates and marketing ROI
  • Experience working closely with sales teams, revenue operations, and CRM tools
  • Passion for the events industry and understanding of how venues and vendors market themselves

Preferred Skills:

  • Experience with marketing automation tools
  • Familiarity with the events industry and its key players
  • Ability to speak and present at industry events

ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage. However, PartySlate is open to considering candidates from different backgrounds who can demonstrate transferable skills and a strong understanding of the role's requirements.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager, Demand Generation role in Chicago)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Unlimited PTO
  • Flexible work arrangements
  • Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be updated based on the company's policies and offerings.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small to mid-sized company, offering a dynamic and agile work environment)

Founded: 2015 (Relatively young company with a startup-like culture)

Company Description:

  • PartySlate is a photo-rich platform that inspires people planning all types of events and connects them with leading vendors and venues
  • The company is on a mission to help people plan inspiring, memorable, and meaningful events that make an impact
  • PartySlate is a two-sided marketplace, serving both event planners and venues/vendors

Company Specialties:

  • Event & Party Inspiration
  • Digital Marketing Platform
  • Event Professional Networking
  • Event Planning
  • Digital Marketing
  • Wedding Planning
  • Party Ideas
  • Two Sided Marketplace
  • Tech Start Up
  • Party Planning
  • Party Planners
  • Wedding Venues
  • Venues and Vendors
  • Venue Listings
  • Vendor Listings
  • Events Industry
  • Event Planning Platform
  • Event Planning Resources

Company Website: http://www.partyslate.com

ASSUMPTION: PartySlate's small to mid-sized company structure allows for more agility and opportunities for growth. The company's young age and startup-like culture may offer a more innovative and fast-paced work environment compared to larger, more established organizations.

πŸ“Š Role Analysis

Career Level: Senior Manager (High-level role with significant responsibility and autonomy)

Reporting Structure: This role reports directly to the Chief Revenue Officer and may have team members reporting to them, depending on the company's structure

Work Arrangement: Remote OK (Flexible work arrangements, allowing for remote work)

Growth Opportunities:

  • Potential to grow into a VP or Director of Marketing role as the company expands
  • Opportunities to lead and mentor team members, fostering professional development
  • Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth potential, as PartySlate is a growing company with a strong focus on innovation and expansion. The ideal candidate will be eager to take on new challenges and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (A mix of on-site and remote work, with flexibility for remote work)

Office Location(s): 351 W Hubbard St, Chicago, Illinois, US

Geographic Context:

  • Chicago, IL (Midwestern city with a vibrant events industry and a diverse talent pool)
  • Access to major transportation hubs and cultural attractions
  • Competitive job market with opportunities for professional growth

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility. The Chicago location provides access to a thriving events industry and a diverse talent pool, fostering a dynamic and innovative work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screen with the hiring manager
  • In-depth interview with the hiring manager and other team members
  • Case study or project presentation (if applicable)
  • Final interview with the Chief Revenue Officer

Key Assessment Areas:

  • Marketing strategy and execution
  • Data analysis and interpretation
  • Cross-functional collaboration
  • Problem-solving and critical thinking
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of the events industry and PartySlate's platform
  • Showcase your ability to develop and execute multi-channel marketing strategies
  • Prepare examples of your past marketing campaigns and their results

ATS Keywords: Demand Generation, Growth Marketing, Performance Marketing, Content Marketing, Webinar Marketing, Event-Driven Demand Generation, Analytical Skills, Sales Collaboration, CRM Tools, Marketing Automation, Lead Generation, Campaign Optimization, Data Insights, Marketing ROI, Thought Leadership, Industry Knowledge

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit. The ideal candidate will be able to demonstrate a strong track record of driving pipeline and revenue through demand generation strategies.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
  • CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
  • Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
  • Webinar platforms (e.g., GoToWebinar, Zoom Webinar, Webex Events)
  • Project management tools (e.g., Asana, Trello, Monday.com)
  • Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM software, and other relevant technologies. Familiarity with industry-standard tools will be beneficial for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Customer-centricity
  • Integrity
  • Accountability

Work Style:

  • Agile and adaptable
  • Data-driven and analytical
  • Strategic and forward-thinking
  • Strong communication and presentation skills
  • Ability to work independently and in a team environment

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable working with data and using it to inform your marketing strategies?
  • Do you have experience leading and collaborating with cross-functional teams?
  • Are you passionate about the events industry and eager to contribute to PartySlate's growth?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit for PartySlate, aligning with the company's values and work style. They will be comfortable working in a fast-paced, dynamic environment and be eager to contribute to the company's success.

⚠️ Potential Challenges

  • Working in a fast-paced, startup-like environment may require adaptability and the ability to manage multiple projects simultaneously
  • The role may require occasional travel to attend industry events or meet with clients
  • As a small to mid-sized company, resources may be limited, requiring the candidate to be resourceful and creative in their approach to demand generation
  • The competitive events industry may present challenges in acquiring new venues and vendors and maintaining market share

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and be able to manage multiple projects simultaneously. They will also be resourceful and creative in their approach to demand generation, able to overcome challenges and drive results.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Demand Generation Manager or Senior Growth Marketing Manager position in a B2B or marketplace environment
  • However, this role may have more focus on event-specific marketing strategies and thought leadership
  • Career progression may include moving into a VP or Director of Marketing role as the company expands

ASSUMPTION: While this role shares similarities with other Senior Demand Generation or Growth Marketing Manager positions, its focus on event-specific marketing strategies and thought leadership sets it apart. The ideal candidate will have experience in a similar role or be able to demonstrate transferable skills and a strong understanding of the role's requirements.

πŸ“ Sample Projects

  • Developing and executing a multi-channel marketing campaign to acquire new venues and vendors
  • Creating and presenting a webinar featuring industry experts to attract new leads
  • Analyzing campaign performance data to optimize strategies and messaging
  • Collaborating with the sales team to refine lead handoff processes and improve conversion rates

ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities the Senior Manager, Demand Generation may encounter in this role. The ideal candidate will have experience in similar projects and be able to demonstrate their ability to drive results.

❓ Key Questions to Ask During Interview

  • Can you describe the company's growth plans and how this role contributes to them?
  • How does PartySlate differentiate itself from other events industry platforms?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does PartySlate support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, and how does it support remote work?

ASSUMPTION: These key questions will help the candidate better understand the role, the company, and its culture. The ideal candidate will be eager to ask insightful questions that demonstrate their interest in and understanding of the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past marketing campaigns and their results
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.