Senior Manager, Demand Generation
Ncontracts📌 Core Information
🔹 Job Title: Senior Manager, Demand Generation
🔹 Company: Ncontracts
🔹 Location: Remote (Headquartered in Brentwood, Tennessee, United States)
🔹 Job Type: Full-time
🔹 Category: 🎯 Demand Generation
📌 Essential Job Details
🚀 Job Overview
As a Senior Manager of Demand Generation at Ncontracts, you'll drive multi-channel marketing strategies to generate leads, build pipeline, and support revenue growth. You'll lead and develop a marketing team while managing crucial programs including account-based marketing (ABM) and email marketing campaigns. This role bridges strategy and execution with a data-driven approach to optimize marketing performance across the entire customer lifecycle.
📋 Key Responsibilities
Marketing Campaign Management and Optimization:
- ✅ Define, execute, and optimize multi-channel and account-based marketing campaigns across email, paid media, SEO, content syndication, webinars, and other channels
- ✅ Drive growth across key metrics (MQLs, pipeline, revenue) through measurement and optimization
- ✅ Collaborate with Product Marketing, Content teams, and Sales to ensure coordinated campaign delivery
- ✅ Build, lead, and mentor a team of marketing professionals
- ✅ Leverage marketing automation and behavioral data for personalized marketing experiences
Account-Based Marketing (ABM):
- ✅ Develop and implement ABM strategies aligned with company goals, including events and gifting
- ✅ Lead target account identification and prioritization in collaboration with sales
- ✅ Oversee creation of personalized, multi-channel campaigns for high-value accounts
- ✅ Manage ABM technology stack and ensure effective utilization
- ✅ Partner with Marketing Operations to monitor ABM campaign performance and optimize ROI
Email Marketing:
- ✅ Oversee email marketing calendar and ensure timely campaign execution
- ✅ Manage the email marketing team and strategy across all customer lifecycle stages
- ✅ Drive continuous improvement in email performance metrics
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in demand generation or related marketing roles, preferably in B2B SaaS
Skills:
- Excellent communication and creative thinking abilities
- Data-driven decision-making approach
- Experience with marketing budget management and results forecasting/reporting
- Familiarity with Hubspot and Salesforce
- Strong project and process management expertise
- Hands-on experience with Account-Based Marketing strategies
Preferred Skills:
- Experience with intent platforms (6sense)
- Experience with other marketing technologies (e.g., Outreach, Qualified)
💰 Compensation & Benefits
Salary Range: $120,000 to $140,000 per year
Bonus Potential: Annual discretionary incentive award (based on company and personal performance)
Benefits:
- Responsible PTO Plan (meets or exceeds state/local medical and family leave laws)
- 11 paid holidays
- Mental Health Benefits
- Medical, Dental and Vision insurance
- Company-paid Group Life Insurance, Short- and Long-Term Disability
- Flexible Spending Account & Health Savings Account
- Aflac Benefits (Critical Illness, Cancer Protection, & Hospital Choice)
- Pet Insurance
- 401(k) with company match (eligible from day one)
- 2 Paid Volunteer Time Off Days
Industry Comparison: This compensation range is competitive for senior marketing roles in the B2B SaaS industry, particularly for a company of Ncontracts' size and growth trajectory.
ASSUMPTION: The industry comparison is based on typical ranges for similar roles in B2B SaaS companies with Ncontracts' profile (Inc. 5000 company with 5,000+ customers).
📌 Applicant Insights
🔍 Company Context
Industry Position: Ncontracts is a leader in integrated risk management and compliance solutions serving the financial services sector with over 5,000 financial institutions as customers nationwide.
Company Size: Mid-sized growth company
Company Stage: Growth stage (six-time Inc. 5000 Fastest Growing Companies honoree)
Company Culture: Recognized with "Best Places to Work" awards, emphasizing work-life balance, career growth, and innovation
ASSUMPTION: Company size is inferred based on their client base (5,000+ financial institutions) and growth trajectory as a multiple-time Inc. 5000 honoree.
📊 Role Analysis
Career Level: Senior management
Reporting Structure: Likely reports to Director of Marketing or VP of Marketing
Team Size/Composition: Will be building and leading a team of marketing professionals
Growth Opportunities: Potential pathway to Director or VP-level marketing leadership, with opportunities to expand scope as the company continues its growth trajectory
ASSUMPTION: Reporting structure and growth opportunities are inferred based on the seniority level of this position and the growth-oriented nature of the company. The job listing indicates team leadership responsibilities but doesn't specify exact team size.
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: Company headquartered in Nashville area (Brentwood, Tennessee), a growing tech hub with lower cost of living compared to coastal tech centers
Work Schedule: Standard full-time schedule expected
Regional Considerations: While the role is remote, occasional travel to headquarters might be expected for team meetings or strategic planning sessions
ASSUMPTION: The job listing explicitly states this is a remote position. Travel expectations are not mentioned but are common for senior marketing roles in companies with centralized headquarters.
💼 Interview & Application Insights
Typical Process: For senior marketing roles in B2B SaaS companies, expect:
- Initial HR/recruiter screening
- Interview with hiring manager (likely Marketing Director/VP)
- Team/peer interviews
- Possible presentation or case study on marketing strategy
- Executive interview round
Key Assessment Areas:
- Track record of driving measurable marketing results
- Strategic thinking and campaign planning abilities
- Leadership and team management experience
- Proficiency with marketing technology stack
- Data-driven decision making approach
- Communication and cross-functional collaboration skills
Application Tips:
- Quantify previous marketing campaign successes (MQLs, pipeline influence, conversion rates)
- Highlight specific ABM and email marketing program achievements
- Showcase experience with the mentioned technology stack (Hubspot, Salesforce, 6sense if applicable)
- Emphasize team leadership and development experience
- Demonstrate understanding of financial services industry challenges (if you have relevant experience)
ATS Keywords: demand generation, account-based marketing, ABM, email marketing, campaign optimization, HubSpot, Salesforce, marketing automation, multi-channel marketing, lead generation, MQLs, pipeline, revenue growth, data-driven marketing, 6sense, B2B marketing, SaaS marketing
ASSUMPTION: The interview process and assessment focus areas are based on standard practices for senior marketing positions in B2B SaaS companies.
🛠️ Tools & Technologies
Required:
- HubSpot (marketing automation)
- Salesforce (CRM)
Advantageous:
- 6sense (intent platform)
- Outreach
- Qualified
Likely Used (Industry Standard):
- Marketing analytics platforms
- Email marketing tools
- Content management systems
- Social media management platforms
- SEO and digital advertising tools
- Project management software
ASSUMPTION: The additional tools listed beyond those explicitly mentioned are standard for demand generation roles in B2B SaaS marketing departments.
👔 Cultural Fit Considerations
Company Values: The company emphasizes:
- Innovation and thought leadership
- Collaboration across teams
- Work-life balance
- Professional growth and development
- Industry expertise and contribution
Work Style:
- Creative and collaborative environment
- Self-driven and proactive approach
- Data-informed decision making
- Cross-functional teamwork
Self-Assessment Questions:
- Do I thrive in a growth-oriented environment where metrics and results matter?
- Am I comfortable leading a team while also executing hands-on marketing work?
- Do I enjoy building marketing strategies across multiple channels simultaneously?
- Am I energized by working in a fast-paced environment focused on innovation?
- Can I effectively balance strategic planning with tactical execution?
ASSUMPTION: Values and work style are inferred from the company description emphasizing growth, innovation, work-life balance, and the specific requirements for a collaborative, self-driven professional.
⚠️ Potential Challenges
- Managing multiple marketing channels and programs simultaneously (ABM, email marketing, paid media, etc.)
- Balancing strategic leadership with hands-on execution
- Building and developing a marketing team while delivering on metrics targets
- Remote team management may require additional effort to maintain alignment and strong communication
- Fast-paced growth environment may involve shifting priorities and evolving expectations
ASSUMPTION: These challenges are identified based on the scope of responsibilities and the growth-oriented nature of the company as described in the job listing.
📈 Similar Roles Comparison
This Senior Manager, Demand Generation role differs from similar positions in a few ways:
- Scope: Broader than many demand generation roles, encompassing ABM and email marketing team leadership
- Leadership Component: Heavier emphasis on team building and development than some similar-titled positions
- Industry Focus: Specialized in financial services technology, which may require understanding of regulatory environment
- Growth Context: Positioned within a rapidly growing company (Inc. 5000), potentially offering more advancement opportunities than established enterprises
ASSUMPTION: This comparison is based on standard industry patterns for demand generation roles and the specific scope described in this job listing.
📝 Sample Projects
Based on the role responsibilities, the Senior Manager might work on projects such as:
- Developing a comprehensive ABM strategy targeting top 100 financial institutions with personalized multi-channel campaigns
- Building and optimizing an end-to-end lead nurturing program from MQL to opportunity creation
- Creating a data-driven email marketing segmentation strategy to improve engagement metrics across customer lifecycle stages
- Launching an integrated campaign combining webinars, content syndication, and targeted advertising to drive awareness of a new product offering
- Implementing a performance dashboard to track marketing contribution to pipeline and revenue across channels
- Developing a team structure and career paths for demand generation specialists
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities in a demand generation leadership role.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges Ncontracts is currently facing, and how does this role contribute to addressing them?
- How do you measure marketing success, and what specific metrics will this role be evaluated against?
- Can you describe the current marketing team structure and how this role fits within it?
- What marketing technologies and tools does the team currently use, and are there plans to expand the tech stack?
- How does marketing collaborate with sales and product teams to ensure alignment?
- What are the main growth initiatives for the company over the next 1-2 years, and how does marketing support these goals?
ASSUMPTION: These questions are suggested based on the senior marketing role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research the company: Review Ncontracts' website, LinkedIn page, and recent news to understand their products and market position in the financial services sector
- Tailor your resume: Highlight your demand generation experience, ABM expertise, and team leadership capabilities. Include quantifiable results from previous marketing campaigns
- Optimize for ATS: Incorporate key terms from the job description (demand generation, ABM, email marketing, HubSpot, Salesforce) in your resume
- Prepare your portfolio: Gather examples of successful marketing campaigns you've led, with metrics showing their impact
- Develop your narrative: Be ready to discuss how your experience aligns with Ncontracts' needs and how you would approach the first 90 days in the role
- Identify relevant references: Select references who can speak to your marketing leadership capabilities and results-driven approach
For this remote position, also prepare to discuss your approach to virtual team management and maintaining effective communication in a distributed environment.