📌 Core Information
🔹 Job Title: Senior Manager, Demand Generation
🔹 Company: LearnUpon
🔹 Location: Dublin, Ireland
🔹 Job Type: Full-Time, Hybrid (2-3 days per week in-office)
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving global demand generation strategy to accelerate growth and deliver against marketing & sales targets
- Optimizing digital channels for targeting, messaging, and content to maximize ROI
- Collaborating with sales and business development teams to design and execute campaigns
- Managing and mentoring a high-performing demand generation team
- Leveraging data and analytics to track performance, uncover insights, and inform strategy
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in B2B digital marketing to succeed.
📋 Key Responsibilities
✅ Own and scale global demand generation strategy to drive marketing-sourced pipeline and revenue
✅ Define, execute, measure, and optimize digital channels for targeting, messaging, and content
✅ Collaborate with sales and business development teams to design and execute campaigns
✅ Manage and mentor a high-performing demand generation team
✅ Leverage data and analytics to track performance, uncover insights, and inform strategy
✅ Optimize demand generation budget allocation for maximum efficiency and impact
✅ Expand account-based marketing (ABM) strategies for high-value enterprise accounts
✅ Improve lead nurturing and retargeting strategies using automation and intent data
✅ Partner with content and SEO teams to integrate organic growth strategies into demand generation
✅ Report on key demand gen and pipeline metrics to senior leadership, influencing strategy and budget decisions
✅ Stay ahead of industry trends, continuously testing new strategies and technologies
ASSUMPTION: This role involves a high level of cross-functional collaboration, stakeholder management, and strategic decision-making.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent practical experience in Marketing
Experience: 5+ years in a B2B Digital Marketing role, preferably at a SaaS company
Required Skills:
- Thorough understanding of the demand waterfall and setting/measurement of progress against goal attainment at each stage
- Proven track record of successful results and creative experimentation with program execution
- Strong analytical skills to gather business/user insights and apply learnings through a data-driven mindset
- Ability to handle multiple tasks and prioritize in a fast-paced and dynamic work environment
- Talent in writing, editing, and proofing compelling, persuasive campaign copy
- Excellent communication skills, including demonstrated proficiency in oral and presentation abilities in a business-focused setting
- Marketing Automation (Marketo, Eloqua, Pardot, etc.) and Salesforce expertise
- Extremely organized and highly motivated
- Comfortable working in a rapidly changing hyper-growth environment
Preferred Skills:
- Experience in the LMS or Learning Tech industry
- Knowledge of intent data tools (e.g., 6sense, Bombora) for advanced targeting
ASSUMPTION: While the role requires a specific set of skills, LearnUpon is open to considering candidates who may not tick every box but have relevant experience and a strong desire to learn and grow.
💰 Compensation & Benefits
Salary Range: €80,000 - €100,000 per year (based on industry standards for a Senior Demand Generation Manager role in Dublin)
Benefits:
- Private health insurance
- 25 days annual leave + 1 company day off
- Competitive salary and company ESOP
Working Hours: Full-time, with flexible hybrid work arrangement (2-3 days per week in-office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Dublin. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: LearnUpon is a leading provider of learning management systems (LMS), helping businesses train their employees, partners, and customers. They operate in a competitive and rapidly evolving market, with a focus on delivering impactful training that fuels employee, partner, and customer success.
Company Size: LearnUpon has 201-500 employees, providing a mid-sized company environment with opportunities for growth and career progression. As a mid-sized company, LearnUpon offers a more personal and collaborative work environment compared to larger enterprises, while still providing the resources and support needed to drive growth and innovation.
Founded: LearnUpon was founded in 2012, with a mission to make learning simple and impactful. Over the past decade, they have grown to serve over 1,500 businesses worldwide, demonstrating strong growth and market demand for their solutions.
Company Description:
- LearnUpon is committed to delivering simple, learner-centric experiences and results-focused support to help businesses achieve their learning and development goals
- Their platform offers a range of features, including course creation, user management, reporting, and integrations with other tools and systems
- LearnUpon's customer-centric approach, combined with their user-friendly platform and comprehensive feature set, has made them a popular choice for businesses seeking effective learning management solutions
Company Specialties:
- Learning Management System (LMS)
- Employee Training
- Compliance Training
- Customer Training
- Partner Training
- Gamification
- SCORM
- xAPI
Company Website: LearnUpon
ASSUMPTION: LearnUpon's focus on simplicity, learner-centric experiences, and results-focused support sets them apart in the competitive LMS market and drives their success with customers.
📊 Role Analysis
Career Level: This role is at the senior manager level, reporting directly to the Chief Marketing Officer (CMO) or another senior marketing leader within the organization. The Senior Manager, Demand Generation is responsible for driving the demand generation strategy and team, collaborating closely with sales, business development, and other marketing functions to achieve marketing and sales targets.
Reporting Structure: The Senior Manager, Demand Generation will oversee a team of demand generation specialists, responsible for executing campaigns, optimizing channels, and driving measurable pipeline and revenue growth. The role may also collaborate with other marketing teams, such as content, SEO, and marketing operations, to ensure alignment and effective cross-functional collaboration.
Work Arrangement: This role follows a hybrid work arrangement, with employees working 2-3 days per week from LearnUpon's Dublin office. The hybrid model offers flexibility and work-life balance while maintaining a strong connection to the team and company culture.
Growth Opportunities:
- As LearnUpon continues to grow, there may be opportunities for the Senior Manager, Demand Generation to expand their team, take on additional responsibilities, or progress into a more senior leadership role within the marketing organization
- The role provides ample opportunities to drive impact, learn, and grow both personally and professionally
- LearnUpon's commitment to structured learning and development ensures that employees have access to the resources and support they need to advance their careers
ASSUMPTION: The Senior Manager, Demand Generation role offers a unique opportunity to drive growth and impact at an exciting time in LearnUpon's journey, with ample room for career progression and development.
🌍 Location & Work Environment
Office Type: LearnUpon's Dublin office is a modern, collaborative workspace designed to foster creativity, innovation, and teamwork. The office is located in the heart of the city, providing easy access to public transportation, amenities, and cultural attractions.
Office Location(s): 1st Floor, Ocean House, Arran Quay, Dublin, Ireland D07 DHT3
Geographic Context:
- Dublin is the capital and largest city in Ireland, with a population of over 550,000 people
- The city is known for its vibrant culture, rich history, and thriving tech industry, making it an attractive location for both work and leisure
- Dublin is home to a diverse range of industries, including finance, technology, healthcare, and education, providing ample opportunities for career growth and development
Work Schedule: The hybrid work arrangement allows employees to balance their time between working from home and in the office, providing flexibility and work-life balance. The specific work schedule will be determined based on individual team and project needs.
ASSUMPTION: LearnUpon's Dublin office provides a modern, collaborative work environment that supports productivity, creativity, and teamwork, while the hybrid work arrangement offers flexibility and work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Applicants will be invited to schedule a 30-minute call to discuss their qualifications, experience, and career goals
- Successful candidates will then be invited to a series of practical interviews, assessing their skills, knowledge, and cultural fit
- Finally, candidates will have a short interview with LearnUpon's CEO
- Successful candidates will be contacted with an offer to join the team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven mindset
- Campaign execution and optimization expertise
- Leadership and team management skills
- Communication and presentation abilities
- Cultural fit and alignment with LearnUpon's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in demand generation, marketing automation, and B2B digital marketing
- Be prepared to discuss your approach to data-driven decision-making, campaign optimization, and team leadership
- Demonstrate your understanding of LearnUpon's platform, industry, and target audience
- Showcase your ability to think strategically, collaborate effectively, and drive results in a fast-paced, dynamic work environment
ATS Keywords: Demand Generation, B2B Digital Marketing, Marketing Automation, Campaign Execution, Lead Nurturing, Account-Based Marketing, Data-Driven Mindset, Strategic Thinking, Team Leadership, Marketing Operations, Marketing Technology, Learning Management System, LMS, Employee Training, Compliance Training, Customer Training, Partner Training
ASSUMPTION: LearnUpon's hiring process is designed to assess candidates' skills, knowledge, and cultural fit, ensuring that they are well-suited to drive growth and impact in the role.
🛠️ Tools & Technologies
- Marketing Automation: Marketo, Eloqua, Pardot, etc.
- Salesforce
- Google Analytics
- Social Media Platforms (LinkedIn, Facebook, Twitter, etc.)
- SEO Tools (e.g., SEMrush, Ahrefs)
- Email Marketing Platforms (e.g., Mailchimp, HubSpot)
- Project Management Tools (e.g., Asana, Trello)
- Collaboration Tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The Senior Manager, Demand Generation will be expected to have a strong working knowledge of marketing automation, salesforce, and other relevant tools and technologies, as well as the ability to adapt to new tools and platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Simple: LearnUpon believes in making learning simple and accessible for all
- Impactful: They strive to deliver meaningful results and drive measurable impact for their customers
- Customer-centric: LearnUpon prioritizes understanding and addressing the unique needs and challenges of their customers
- Collaborative: They foster a culture of teamwork, open communication, and mutual support
- Results-focused: LearnUpon is committed to delivering tangible, measurable results for their customers and the business
Work Style:
- LearnUpon values a dynamic, fast-paced work environment that encourages innovation, creativity, and continuous learning
- The company fosters a culture of accountability, experimentation, and data-driven decision-making
- LearnUpon's hybrid work arrangement offers flexibility and work-life balance, while maintaining a strong connection to the team and company culture
- The company values a growth mindset, with a focus on learning, development, and continuous improvement
Self-Assessment Questions:
- Do you align with LearnUpon's commitment to simplicity and accessibility in learning?
- Are you comfortable working in a fast-paced, dynamic environment that prioritizes results and continuous improvement?
- Do you thrive in a collaborative, customer-centric work culture that values open communication and mutual support?
- Are you able to balance flexibility and work-life balance with a strong commitment to driving impact and results?
ASSUMPTION: LearnUpon's cultural values and work style require candidates to be adaptable, results-driven, and committed to fostering a collaborative, customer-centric work environment.
⚠️ Potential Challenges
- The Senior Manager, Demand Generation role requires a high level of strategic thinking, data-driven decision-making, and cross-functional collaboration, which can be challenging and demanding at times
- The role involves managing a team and driving results in a fast-paced, dynamic work environment, which may require long hours and tight deadlines
- The hybrid work arrangement may present unique challenges in maintaining team cohesion, communication, and productivity
- LearnUpon's focus on growth and expansion may require the Senior Manager, Demand Generation to adapt to changing priorities, resources, and market conditions
- The competitive LMS market and evolving customer needs may necessitate continuous learning, innovation, and adaptation to remain effective and relevant
ASSUMPTION: The Senior Manager, Demand Generation role presents unique challenges and opportunities for growth, requiring candidates to be adaptable, resilient, and committed to driving impact and results in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other demand generation roles, the Senior Manager, Demand Generation position at LearnUpon offers a unique opportunity to drive growth and impact at an exciting time in the company's journey, with ample room for career progression and development
- The role provides a more strategic focus, with a greater emphasis on data-driven decision-making, cross-functional collaboration, and team leadership compared to other demand generation positions
- As a mid-sized company, LearnUpon offers a more personal and collaborative work environment compared to larger enterprises, while still providing the resources and support needed to drive growth and innovation
ASSUMPTION: The Senior Manager, Demand Generation role at LearnUpon offers a unique blend of strategic focus, cross-functional collaboration, and personal growth opportunities, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing and executing a global demand generation strategy to drive marketing-sourced pipeline and revenue growth
- Optimizing digital channels for targeting, messaging, and content to maximize ROI and conversion rates
- Collaborating with sales and business development teams to design and execute campaigns that deliver against total and segment-specific pipeline and revenue targets
- Managing and mentoring a high-performing demand generation team, fostering a culture of accountability, innovation, and career development
- Leveraging data and analytics to track performance, uncover insights, and inform demand generation strategy, optimizing budget allocation for maximum efficiency and impact
ASSUMPTION: The Senior Manager, Demand Generation role at LearnUpon offers a wide range of projects and initiatives, providing ample opportunities for candidates to drive impact, learn, and grow both personally and professionally.
❓ Key Questions to Ask During Interview
- Can you describe the current demand generation strategy and how my role would contribute to its evolution and success?
- How does the demand generation team collaborate with other marketing functions, such as content, SEO, and marketing operations, to ensure alignment and effective cross-functional collaboration?
- What are the key priorities for the first 30, 60, and 90 days in this role, and how would my work contribute to driving impact and results for the business?
- How does LearnUpon support the professional development and growth of its employees, particularly in the marketing organization?
- What are the key challenges and opportunities facing the demand generation team in the next 1-2 years, and how would my role help address and capitalize on these factors?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role, understanding of the business, and commitment to driving impact and results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in demand generation, marketing automation, and B2B digital marketing
- Prepare for your interview by researching LearnUpon's platform, industry, and target audience, as well as brushing up on your data-driven decision-making, campaign optimization, and team leadership skills
- If invited to a practical interview, be prepared to discuss your approach to strategic thinking, cross-functional collaboration, and driving results in a fast-paced, dynamic work environment
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and address any remaining questions or concerns
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
