Senior Manager Digital/Growth Marketing at xorlab (cyber security) (m/w/d)

📌 Core Information

🔹 Job Title: Senior Manager Digital/Growth Marketing at xorlab (cyber security) (m/w/d)

🔹 Company: xorlab AG

🔹 Location: Zürich, Switzerland

🔹 Job Type: Full-time

🔹 Category: Cybersecurity

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Leading end-to-end execution of demand generation projects across multiple channels
• Proactively planning, launching, and optimizing campaigns based on marketing goals and KPIs
• Analyzing campaign performance and ROI, identifying insights, and continuously testing and optimizing
• Managing physical and virtual events, and supporting focused, high-impact channel marketing initiatives
• Collaborating with cross-functional teams to create impactful marketing strategies for the company's email security product

ASSUMPTION: This role requires a strong analytical mindset, excellent attention to detail, and a data-informed approach to decision-making. The ideal candidate will have experience in B2B field marketing, digital marketing, or growth marketing, and be comfortable working in a fast-paced, tech-driven environment.

📋 Key Responsibilities

✅ Lead end-to-end execution of demand generation projects across channels, ensuring alignment with budget, timelines, and pipeline goals

✅ Proactively plan, launch, and optimize campaigns based on marketing goals and KPIs, primarily focusing on marketing-sourced pipeline and revenue impact

✅ Analyze campaign performance and ROI, identify insights from benchmarks (internal and external), and continuously test and optimize to improve results

✅ Manage physical and virtual events, and support focused, high-impact channel marketing initiatives to reach targeted audiences

✅ Stay up to date with product developments, industry trends, and competitor strategies to inform campaigns and identify opportunities

✅ Collaborate with Product, Engineering, and Sales to plan content and identify gaps that support demand generation efforts

✅ Deliver regular reports with actionable ROI insights and lead team briefings to drive campaign follow-ups and improvements

ASSUMPTION: The role requires strong project management skills, the ability to prioritize and deliver high-quality work across multiple projects and deadlines, and excellent communication skills to communicate clearly across teams and audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in B2B field marketing, digital marketing, or growth marketing

Required Skills:

• Strong analytical mindset with excellent attention to detail and a data-informed approach to decision-making
• Experiment-driven and pragmatic, with a love for testing everything from targeting and placements to messaging and creative formats
• Proven track record of planning and executing integrated demand generation campaigns, cross-functional marketing activities, and sales enablement initiatives
• Strong project management skills with the ability to prioritize and deliver high-quality work across multiple projects and deadlines
• Fluent in German and English; additional languages are a bonus
• Hands-on experience with CRMs, B2B digital marketing tools, and marketing automation platforms—HubSpot Marketing Hub experience is a plus

Preferred Skills:

• Experience in the cybersecurity industry
• Curiosity and a willingness to learn

ASSUMPTION: Candidates with experience in B2B marketing, digital marketing, or growth marketing, and a proven track record in demand generation, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: CHF 90,000 - 120,000 per year (Based on experience and industry standards for a Senior Manager role in the cybersecurity industry in Switzerland)

Benefits:

• Flexible hours and remote options
• Equity stake in the company
• Collaborative environment with a platform for growth
• Team events and monthly All Hands lunches

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Manager role in the cybersecurity industry in Switzerland. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Cybersecurity

Company Size: 11-50 employees (Small to mid-sized company, providing a close-knit work environment with opportunities for growth and impact)

Founded: 2015 (Established company with a history in the cybersecurity industry)

Company Description:

• xorlab is an email security platform for security analysts and detection engineers, simplifying building and managing detection rules to respond to new threats faster
• The company is focused on providing cutting-edge email security solutions to become Europe’s leading provider in the field
• xorlab offers a collaborative environment where stepping outside your comfort zone is encouraged, providing a platform for growth

Company Specialties:

• Cybersecurity
• Email security
• Detection engineering
• Attack surface reduction
• Behavioral analysis

Company Website: https://www.xorlab.com

ASSUMPTION: xorlab is a growing company in the cybersecurity industry, offering opportunities for career growth and impact in a dynamic and collaborative environment.

📊 Role Analysis

Career Level: Senior Manager (Experienced professional with significant responsibility and autonomy in their role)

Reporting Structure: Reports directly to the Head of Marketing, collaborating closely with the Head of Product and CEO

Work Arrangement: On-site with remote options (Flexible work arrangement, allowing for a balance between office collaboration and remote work)

Growth Opportunities:

• Potential to make a tangible impact on the company's customers and overall success
• Opportunity to work with a talented and supportive team, with the chance to connect through various company events
• Mission-driven role contributing to a safer digital world, with the option to take an equity stake in the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to make a real impact on the company's success and contribute to its mission.

🌍 Location & Work Environment

Office Type: On-site with remote options (Modern, collaborative office space with flexible work arrangements)

Office Location(s): Binzmühlestrasse 170d, Stadtkreis 11, Zurich 8050, CH

Geographic Context:

• Zürich, Switzerland (Vibrant city with a strong tech industry and high quality of life)
• Central location in Europe, with easy access to international travel and cultural experiences
• Close proximity to public transportation, with the office located near the Zurich HB train station

Work Schedule: Full-time (40 hours per week, with flexible hours and remote options)

ASSUMPTION: The office location offers a convenient and vibrant work environment, with easy access to public transportation and a high quality of life in the surrounding area.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• On-site interview with the Head of Marketing, Head of Product, and/or CEO
• Final decision and offer

Key Assessment Areas:

• Marketing expertise and experience in demand generation
• Analytical skills and data-driven decision-making
• Project management and organizational skills
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your motivation for joining xorlab and your approach to demand generation
• Showcase your creativity and problem-solving skills through relevant examples or a creative video
• Follow up after your application to express your interest and reiterate your qualifications

ATS Keywords: Digital Marketing, Growth Marketing, Demand Generation, SEO, Marketing Automation, Data Analysis, Project Management, B2B Marketing, Content Creation, Campaign Optimization, CRM Experience, Social Media Marketing, Event Management, Technical Communication, Analytical Mindset, Curiosity

ASSUMPTION: The application process at xorlab is designed to assess the candidate's marketing expertise, analytical skills, and cultural fit, with a focus on relevant experience and alignment with the company's mission and values.

🛠️ Tools & Technologies

• CRMs (e.g., HubSpot, Salesforce)
• B2B digital marketing tools (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
• Marketing automation platforms (e.g., HubSpot Marketing Hub, Marketo, Pardot)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Event management platforms (e.g., Eventbrite, Bizzabo, Cvent)

ASSUMPTION: The required tools and technologies for this role are standard in the digital marketing industry, with a focus on B2B marketing, demand generation, and marketing automation.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Curiosity
• Impact
• Mission-driven
• Relentless
• Supportive

Work Style:

• Data-driven and analytical
• Experiment-driven and pragmatic
• Collaborative and supportive
• Mission-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment, and enjoy testing and optimizing campaigns?
• Are you comfortable working collaboratively with cross-functional teams to create impactful marketing strategies?
• Do you share xorlab's mission to stop every breach and contribute to a safer digital world?

ASSUMPTION: xorlab values a data-driven, collaborative, and mission-focused work environment, with a strong emphasis on curiosity, impact, and supportiveness.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines and multiple projects
• Managing a diverse range of marketing channels and campaigns, requiring strong organizational skills and adaptability
• Collaborating with cross-functional teams, requiring strong communication and interpersonal skills
• Working in the cybersecurity industry, which may require learning and staying up to date with complex technical concepts

ASSUMPTION: The role presents challenges related to the fast-paced nature of the industry, the need to manage multiple marketing channels, and the requirement to work collaboratively with cross-functional teams.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on demand generation and data-driven optimization, requiring a strong analytical mindset and a test-and-learn approach
• In the cybersecurity industry, the role requires an understanding of complex technical concepts and the ability to translate them into engaging content for technical and business-oriented audiences
• Career progression in this role may involve moving into a leadership or management position within the marketing department or expanding into a broader role within the company

ASSUMPTION: This role differs from traditional marketing positions in its focus on demand generation and data-driven optimization, and requires an understanding of complex technical concepts in the cybersecurity industry.

📝 Sample Projects

• Developing and executing a multi-channel demand generation campaign to drive marketing-sourced pipeline and revenue impact
• Analyzing campaign performance and ROI, identifying insights, and continuously testing and optimizing to improve results
• Managing a virtual event or webinar, including speaker coordination, logistics, and promotion, to reach targeted audiences and drive engagement

ASSUMPTION: Sample projects for this role may include developing and executing demand generation campaigns, analyzing campaign performance, and managing events to reach targeted audiences and drive engagement.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing-sourced pipeline and revenue impact for this role, and how success is measured?
• How does the marketing team collaborate with the product and sales teams to create impactful marketing strategies, and what are the key priorities for this role in the first 30, 60, and 90 days?
• What are the company's plans for growth and expansion in the next 1-3 years, and how does this role contribute to those plans?
• How does xorlab support the professional development and growth of its employees, and what opportunities exist for advancement within the marketing department or the company as a whole?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance while meeting the demands of the role?

ASSUMPTION: Key questions to ask during the interview should focus on the role's priorities, the company's growth plans, opportunities for professional development, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, and be prepared to discuss your motivation for joining xorlab
• Showcase your creativity and problem-solving skills through relevant examples or a creative video, keeping it short and interesting
• Follow up after your application to express your interest and reiterate your qualifications, and be prepared for a phone or video screen with the HR department and an on-site interview with the Head of Marketing, Head of Product, and/or CEO

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.