Senior Manager - Digital Marketing Strategist and PMO

📌 Core Information

🔹 Job Title: Senior Manager - Digital Marketing Strategist and PMO

🔹 Company: NielsenIQ

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Digital Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving quality, governance, strategy, and project management for digital teams in India
• Ensuring high-quality delivery and alignment with NIQ's digital strategy and business goals
• Collaborating with cross-functional teams and stakeholders
• Making data-driven decisions and monitoring KPIs

ASSUMPTION: This role requires a strong background in digital marketing and software development to ensure high-quality delivery and alignment with business goals.

📋 Key Responsibilities

✅ Project manage digital projects across all initiatives

✅ Drive governance across teams for website management, technical development, and Microsoft MSD Marketing changes

✅ Partner with the COE lead to drive innovation and enhance the digital customer journey

✅ Ensure all projects align with NIQ's digital marketing strategy and business goals, with a customer-first mindset

✅ Support digital budget management and tracking

✅ Ensure high-quality and timely delivery from the tech team

✅ Own the overall project plan for the Digital Technology Team

✅ Act as the point of contact for all stakeholders, including senior leaders and marketing leadership

✅ Contribute to a consistent digital marketing strategy across all teams

✅ Prioritize work for the team and ensure valuable business impact

✅ Make data-driven decisions and monitor digital marketing KPIs closely

✅ Provide recommendations for digital marketing initiatives and technology features based on trends and success metrics

✅ Drive state-of-the-art tech for the website, including SEO, technical KPIs, cross-channel experience, and content relevancy

ASSUMPTION: The role involves a mix of strategic planning, project management, and hands-on digital marketing tasks to drive business impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 7 years of experience in digital marketing across disciplines

Required Skills:

• Expertise in digital marketing platforms for website, marketing automation, and similar tools
• Proven track record in driving governance and quality in digital projects
• Excellent project management skills
• Ability to make data-driven decisions and monitor KPIs
• Strong collaboration skills to work with tech stakeholders and marketing leadership

Preferred Skills:

• Experience with Microsoft Dynamics and WordPress Enterprise

ASSUMPTION: Candidates should have a strong background in digital marketing and project management, with a focus on driving quality and governance in digital projects.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a senior role in digital marketing in Pune)

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time, typically 9:00 AM to 6:00 PM IST, with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a senior digital marketing role in Pune. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. It operates in the Software Development industry.

Company Size: NielsenIQ has 10,001+ employees globally, providing a large and diverse work environment.

Founded: NielsenIQ was founded in 1923 and combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach.

Company Description:

• NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• It offers a holistic retail read and the most comprehensive consumer insights, delivered with advanced analytics through state-of-the-art platforms.
• NielsenIQ delivers the Full View™, providing clients with a 360-degree view of their consumers, markets, and competition.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-retail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: https://nielseniq.com/global/en/

ASSUMPTION: NielsenIQ's global presence and extensive consumer intelligence capabilities provide ample opportunities for professional growth and learning.

📊 Role Analysis

Career Level: Senior Manager level, with potential for growth into a director or vice president role

Reporting Structure: The Senior Manager will report directly to the Digital Marketing Director and oversee the Digital Technology Team

Work Arrangement: On-site, with potential for remote work flexibility

Growth Opportunities:

• Potential to grow into a director or vice president role within the digital marketing function
• Opportunities to work on diverse projects and collaborate with cross-functional teams
• Chance to gain experience in project management and team leadership

ASSUMPTION: This role offers significant growth potential within the digital marketing function and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office with a collaborative and innovative work environment

Office Location(s): Block 1, 9th Floor, Wing 1, 2, Pune, India

Geographic Context:

• Pune is a major city in the Indian state of Maharashtra, known for its educational institutions, IT industry, and cultural heritage
• The office is located in the heart of Pune, providing easy access to public transportation and amenities
• The city offers a mix of traditional and modern infrastructure, with a growing number of multinational corporations

Work Schedule: Full-time, with flexible working hours and remote work options

ASSUMPTION: The Pune office provides a dynamic and multicultural work environment, with opportunities to collaborate with diverse teams and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final round with senior leadership

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Project management skills and leadership potential
• Collaboration and communication skills
• Data-driven decision-making and analytical skills

Application Tips:

• Highlight relevant digital marketing experience and achievements
• Tailor your resume and cover letter to emphasize project management skills and leadership potential
• Prepare examples of data-driven decisions and their outcomes
• Research NielsenIQ's digital marketing strategy and be ready to discuss how your experience aligns with their goals

ATS Keywords: Digital Marketing, Project Management, Governance, Strategy, KPI Monitoring, SEO, Technical Development, Marketing Automation, Microsoft Dynamics, WordPress, Customer Journey, Cross-Channel Experience

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing expertise, project management skills, and strategic thinking.

🛠️ Tools & Technologies

• Microsoft Dynamics
• WordPress Enterprise
• Marketing automation platforms (e.g., Marketo, HubSpot)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: The tools and technologies required for this role are industry-standard and may vary based on the specific needs of the projects.

👔 Cultural Fit Considerations

Company Values:

• Count everyone: NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets they measure within their own workforce.
• Innovate with purpose: NielsenIQ fosters a culture of continuous learning and improvement, driving innovation to stay ahead of the curve.
• Collaborate with respect: NielsenIQ values open communication, active listening, and mutual respect among team members and stakeholders.

Work Style:

• Data-driven: NielsenIQ makes decisions based on data and insights, with a focus on continuous improvement and optimization.
• Collaborative: NielsenIQ encourages cross-functional collaboration and teamwork to drive business impact.
• Agile: NielsenIQ embraces an agile mindset, with a focus on adaptability and flexibility in response to changing market conditions.

Self-Assessment Questions:

• Do you have a proven track record of driving governance and quality in digital projects?
• Are you comfortable working in a fast-paced, collaborative environment with diverse stakeholders?
• Do you have strong project management skills and the ability to prioritize work for your team?

ASSUMPTION: NielsenIQ values diversity, inclusion, and collaboration, with a strong focus on data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Balancing strategic planning and hands-on digital marketing tasks
• Adapting to a fast-paced and dynamic work environment
• Working with diverse teams and stakeholders, each with their own priorities and expectations

ASSUMPTION: This role presents unique challenges, including managing multiple projects and stakeholders, balancing strategic and tactical tasks, and adapting to a dynamic work environment.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position emphasizes project management and governance, requiring a unique blend of skills and experience
• In the broader digital marketing industry, this role offers a competitive salary and benefits package, with opportunities for professional growth and development
• Compared to other project management roles, this position offers a strong focus on digital marketing strategy and innovation, providing a unique opportunity to drive business impact

ASSUMPTION: This role is unique in its blend of digital marketing, project management, and strategic planning responsibilities, offering a competitive salary and benefits package, as well as opportunities for professional growth and development.

📝 Sample Projects

• Developing and implementing a comprehensive digital marketing strategy for a new product launch
• Managing a cross-functional team to redesign and relaunch a company website, improving SEO and user experience
• Optimizing marketing automation workflows to improve lead generation and conversion rates

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a strong background in digital marketing and project management.

❓ Key Questions to Ask During Interview

• Can you describe the current digital marketing strategy and how this role contributes to its success?
• How does the Digital Technology Team collaborate with other departments, and what are the key priorities for this role?
• What are the most significant challenges facing the digital marketing function, and how can this role address them?
• What opportunities are there for professional growth and development within the digital marketing function and the broader organization?
• How does NielsenIQ support work-life balance, and what flexibility is available for remote work?

ASSUMPTION: These interview questions help applicants understand the role's strategic context, team dynamics, and growth opportunities, as well as work-life balance and flexibility.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience, project management skills, and strategic thinking
• Prepare examples of data-driven decisions and their outcomes, demonstrating your ability to make informed choices based on data and insights
• Research NielsenIQ's digital marketing strategy and be ready to discuss how your experience aligns with their goals
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.