📌 Core Information
🔹 Job Title: Senior Manager, Event Marketing
🔹 Company: Brooks Running
🔹 Location: Seattle, WA, USA
🔹 Job Type: Full Time, Hybrid (3 days in office)
🔹 Category: Retail, Event Management
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the North America Event Marketing team to engage runners through strategic event experiences.
- Overseeing event operations, managing budgets, and ensuring alignment with overall business objectives.
- Collaborating with senior leadership to align event strategies with business goals.
- Building and managing a high-performing team, fostering a culture of openness and trust.
- Analyzing data and developing insights to inform strategy and prioritization.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance both tactical and strategic responsibilities.
📋 Key Responsibilities
✅ Develop and execute 1-3 year strategic plans for NA Event Marketing, aligning with overall business strategy.
✅ Oversee event apparel business lifecycle, from item creation to seasonal management, acting as a key point of communication with event partners.
✅ Manage event order processes to ensure product inventory meets projected needs at all events.
✅ Act as liaison between Brooks and external agencies for event activations, ensuring seamless execution and on-target branding.
✅ Evaluate and negotiate sponsorship programs, maintaining contractual agreements and evaluating sponsorships annually.
✅ Own and manage the Event team, setting goals, objectives, and expectations for all team members.
✅ Champion enterprise cross-functional initiatives, representing NA Event Marketing and influencing stakeholders.
✅ Build and maintain relationships with cross-divisional partners to promote and implement NA Event Marketing strategies.
ASSUMPTION: This role requires strong leadership, communication, and problem-solving skills, as well as the ability to work effectively with various internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree (B.A. or B.S.) in Business, Marketing, or Communications. M.B.A. preferred but not required.
Experience: 10+ years of experience in marketing, events, or retail within the athletic industry.
Required Skills:
- Proven leadership capabilities to supervise a team and lead strategic business objectives.
- Strong teammate, successful collaborator, ability to influence, motivate, and mentor others.
- Curious and open-minded, always up for a challenge, inventive, and creative.
- Detail-oriented with strong organizational and time management skills.
- Strong problem-solving skills with the ability to work in a fast-paced, changing environment.
- Expert MS Word, Excel, Outlook, PowerPoint, and Smartsheet.
Preferred Skills:
- Experience in the athletic industry or event marketing.
- Fluency in additional languages.
ASSUMPTION: Candidates with equivalent years of experience in lieu of a degree may also be considered.
💰 Compensation & Benefits
Salary Range: $124,186 - $198,739 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.
Benefits:
- Medical, dental, vision, life, and AD&D insurance.
- Disability insurance, HSA, and employer contribution.
- FSA, family, and fertility assistance.
- 401K Savings Plan and match.
- Employee assistance program and transportation assistance.
- Product discounts, employee recognition, fitness discounts, volunteer, and donation benefits.
Working Hours: Full-time, 40 hours per week.
ASSUMPTION: The salary range provided is based on industry standards for a Senior Manager role in the retail sector, with consideration for the candidate's experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically focused on running shoes, apparel, and accessories.
Company Size: 1,001-5,000 employees. Large enough to offer extensive resources and opportunities for growth, yet still maintains a startup-like culture.
Founded: 1914, with a rich history and strong brand recognition in the running community.
Company Description:
- Brooks is committed to creating innovative gear and experiences that help runners feel more alive.
- The company culture is defined by its brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving.
- Brooks is dedicated to reducing barriers to participation in the run, the running industry, and the running community.
Company Specialties:
- Running shoes and apparel.
- Innovation in motion science, engineering, and technology.
- Retail and e-commerce.
- Community engagement and event marketing.
Company Website: http://www.brooksrunning.com
ASSUMPTION: Brooks Running is a well-established company with a strong brand and a commitment to innovation and community engagement.
📊 Role Analysis
Career Level: Senior Manager, reporting directly to the Director of Event Marketing or a similar role.
Reporting Structure: This role will oversee the NA Event Marketing team and may have additional team members reporting to them.
Work Arrangement: Hybrid, with 3 days per week in the Seattle office and 2 days remote.
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the Event Marketing department.
- Opportunities to expand the team and take on additional responsibilities as the company grows.
- Chance to gain experience in a variety of aspects of event marketing and management.
ASSUMPTION: This role offers significant growth potential within the Event Marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort.
Office Location(s): 3400 Stone Way N., 5th Floor, Seattle, WA 98103, US
Geographic Context:
- Seattle is a vibrant, tech-centric city with a strong running community.
- The office is located in the Fremont neighborhood, close to various amenities and public transportation.
- The Pacific Northwest offers a mild climate, with plenty of opportunities for outdoor activities.
Work Schedule: Full-time, with flexible hours and the option to work remotely 2 days per week.
ASSUMPTION: The office environment at Brooks is designed to foster collaboration, creativity, and productivity.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager.
- In-depth behavioral and situational interview with the hiring manager and a member of the HR team.
- Final interview with the Director of Event Marketing or a similar role.
- Background check and reference check.
Key Assessment Areas:
- Leadership and management skills.
- Strategic thinking and problem-solving abilities.
- Communication and interpersonal skills.
- Industry knowledge and event marketing experience.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your leadership style, strategic approach to event marketing, and ability to manage a team.
- Research Brooks Running and the running industry to demonstrate your enthusiasm and understanding of the company and its mission.
ATS Keywords: Event Marketing, Strategic Planning, Team Leadership, Collaboration, Communication, Data Analysis, Problem Solving, Budget Management, Project Management, Relationship Building, Creativity, Detail Orientation, Time Management, Negotiation, Influencing, Mentoring
ASSUMPTION: The interview process at Brooks is designed to assess the candidate's fit for the role, as well as their alignment with the company's culture and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Smartsheet).
- Event management software (e.g., Eventbrite, Cvent, etc.).
- Data analysis tools (e.g., Google Analytics, Tableau, etc.).
- Project management tools (e.g., Asana, Trello, etc.).
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.).
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and various event management, data analysis, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Runner First: Act in the best interest of the runner.
- Word is Bond: Do what we say we will.
- Champion Heart: Give our all in everything we do.
- There is no “I” in Run: Be generous with our humanity.
- Keep Moving: Find ways to move every day, because joy is kinetic!
Work Style:
- Collaborative and team-oriented.
- Innovative and creative.
- Data-driven and strategic.
- Adaptable and responsive to change.
- Committed to reducing barriers to participation in the run.
Self-Assessment Questions:
- How do you align with Brooks' brand values, specifically "Runner First"?
- Describe a time when you had to adapt to a significant change in your work environment. How did you approach this challenge?
- How do you balance strategic thinking with tactical execution in your current or previous roles?
ASSUMPTION: Brooks places a strong emphasis on cultural fit and seeks candidates who align with its brand values and work style.
⚠️ Potential Challenges
- Managing a team with diverse skills, experiences, and work styles.
- Balancing strategic planning with day-to-day event operations.
- Working with external vendors and partners to ensure seamless event activations.
- Adapting to changes in the event landscape, such as cancellations, postponements, or format changes due to unforeseen circumstances.
- Managing a budget and ensuring financial accountability for event spending.
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and problem-solving skills, as well as a strategic and adaptable approach.
📈 Similar Roles Comparison
- Compared to other Event Marketing Manager roles, this position offers a broader scope of responsibilities, including strategic planning, team management, and cross-functional collaboration.
- In the running industry, Brooks is known for its commitment to innovation, community engagement, and reducing barriers to participation.
- Career progression in this role could lead to opportunities in event management, marketing, or even general management within the company.
ASSUMPTION: This role offers unique opportunities for growth and development within the event marketing and broader retail sectors.
📝 Sample Projects
- Developing and executing a comprehensive event strategy for a major running event, such as the Boston Marathon or TCS New York City Marathon.
- Managing a team to plan and execute a series of smaller, local running events, such as 5Ks or 10Ks, to build brand awareness and engagement in target markets.
- Collaborating with cross-functional teams to create and implement a unique, branded experience for runners at key events, such as the Brooks Running booth at the TCS World 10K series.
ASSUMPTION: These projects demonstrate the breadth of responsibilities and the strategic, collaborative nature of the role.
❓ Key Questions to Ask During Interview
- How does Brooks measure the success of its event marketing efforts, and how can I contribute to improving these metrics?
- What are the biggest challenges facing the Event Marketing team currently, and how can this role help address them?
- How does Brooks support the professional development and growth of its Event Marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Brooks engage with and give back to the local running community, and how can this role contribute to these efforts?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interviews by researching Brooks Running, the running industry, and event marketing best practices.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
- If selected for the position, be prepared to provide references and complete a background check.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
