Senior Manager, Events and Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Events and Marketing

🔹 Company: NielsenIQ

🔹 Location: Remote, Illinois, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading high-impact events from strategy to execution
• Managing budgets up to $500K+
• Collaborating with cross-functional teams to align events with business objectives
• On-site management and problem-solving
• Vendor sourcing and contract negotiation

ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage multiple priorities and tight deadlines.

📋 Key Responsibilities

✅ Own the end-to-end planning and execution of large-scale conferences, internal meetings, client events, and executive programs (virtual, hybrid, and in-person)

✅ Develop and manage event budgets, timelines, run-of-shows, and production schedules

✅ Lead vendor sourcing and management, including venues, AV, production, catering, travel, and staffing

✅ Collaborate with marketing, sales, communications, and executive teams to ensure event content, messaging, and experience align with business objectives

✅ Coordinate pre-event logistics, including registration, invitations, signage, collateral, and shipping of event materials

✅ Manage administrative tasks such as PO/invoice tracking, calendar management, event documentation, and post-event reporting

✅ Act as the on-site lead, managing run-of-show and resolving live issues with professionalism and calm

✅ Track and analyze event success metrics to inform continuous improvement

✅ Ensure consistency in brand representation, messaging, and attendee experience across all touchpoints

✅ Stay current on industry trends and recommend innovative formats and technologies to elevate future events

✅ Board meeting coordination and additional project assistance in various capacities to support evolving team needs

ASSUMPTION: This role involves a significant amount of travel (10-20%), depending on event needs.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Hospitality, Business, or related field

Experience: 6-8 years of experience in event management, with a track record of delivering successful programs at scale

Required Skills:

• Proven experience managing budgets of $500K+, including vendor contracts, cost negotiation, and reconciliation
• Strong administrative skills, including scheduling, PO/invoice processing, contract management, and stakeholder communications
• Excellent communication and interpersonal skills with the ability to engage senior leaders and clients
• Proficiency with event platforms (e.g., Cvent) and project management tools
• Highly organized, detail-oriented, and able to manage multiple priorities under tight deadlines
• Comfortable leading onsite execution and problem-solving in real-time

Preferred Skills:

• Experience with SharePoint
• Fluency in additional languages

ASSUMPTION: Candidates with experience in managing large-scale events and working with senior leaders will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $92,000 - $110,000 USD per year

Benefits:

• Comprehensive healthcare plan (medical, Rx, dental, and vision)
• Flexible spending accounts and a Health Savings Account (including company contributions)
• Life and AD&D insurance
• 401(k) retirement plan including company matching contributions
• Disability insurance
• Tuition Reimbursement
• Discretionary paid time off program and 11 paid holidays
• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time, with flexible working environment

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the United States. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: NielsenIQ has 10,001+ employees globally, with operations in 100+ markets, covering more than 90% of the world’s population.

Founded: NielsenIQ was founded in 1923 and is headquartered in Chicago, Illinois.

Company Description:

• NielsenIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• With a holistic retail read and the most comprehensive consumer insights delivered with advanced analytics through state-of-the-art platforms, NielsenIQ delivers the Full View™.
• NielsenIQ is an Advent International portfolio company and has operations in 100+ markets, covering more than 90% of the world’s population.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: https://nielseniq.com/global/en/industries/digital-commerce/

ASSUMPTION: NielsenIQ’s size and global presence provide opportunities for career growth and exposure to diverse markets.

📊 Role Analysis

Career Level: This role is at the senior manager level, reporting directly to the Head of Events and Marketing.

Reporting Structure: The Senior Manager, Events and Marketing will have direct reports, including Event Managers and Event Coordinators.

Work Arrangement: This role is remote with travel required (10-20%), depending on event needs.

Growth Opportunities:

• Potential to lead and mentor a team of event professionals
• Opportunities to work on high-impact events and drive business outcomes
• Possibility to expand the role’s scope based on performance and company growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead a team and make a substantial impact on the company’s events and marketing efforts.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel required

Office Location(s): Remote, with potential travel to various event locations

Geographic Context:

• Illinois, United States
• Central time zone (America/Chicago)
• Lat: 39.7709, Lng: -89.654

Work Schedule: Full-time, with flexible working environment

ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while occasional travel allows for face-to-face collaboration and networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and potential team members
• Final interview with the Head of Events and Marketing
• Background check and offer extension

Key Assessment Areas:

• Event management experience and skills
• Budget management and financial acumen
• Communication and interpersonal skills
• Problem-solving and adaptability
• Alignment with company values and culture

Application Tips:

• Highlight specific event management experiences and achievements in your resume
• Tailor your cover letter to explain how your skills and experiences align with the role’s requirements
• Prepare examples of successful events you’ve managed, including challenges faced and solutions implemented
• Research NielsenIQ’s company culture and values to demonstrate your fit during the interview

ATS Keywords: Event Management, Budget Management, Project Management, Communication Skills, Interpersonal Skills, Vendor Management, Logistics Coordination, Content Development, Problem Solving, Attention to Detail, Multitasking, Stakeholder Engagement, Event Platforms Proficiency, Administrative Skills, Brand Representation, Trend Awareness, Event Planning, Event Execution, Event Strategy, Event Budgeting, Event Vendor Management, Event Collaboration, Event Coordination, Event Documentation, Event Reporting, Event Metrics, Event Analysis, Event Improvement

ASSUMPTION: NielsenIQ’s application process is designed to assess candidates’ event management skills, financial acumen, communication abilities, and cultural fit.

🛠️ Tools & Technologies

• Event platforms (e.g., Cvent)
• Project management tools
• Microsoft Office Suite (Word, Excel, PowerPoint)
• SharePoint (for internal website management)
• Communication and collaboration tools (e.g., email, Slack, Microsoft Teams)

ASSUMPTION: Proficiency in event platforms, project management tools, and communication technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Accountability
• Innovation
• One NielsenIQ

Work Style:

• Collaborative and cross-functional
• Data-driven and insight-focused
• Agile and adaptable
• Results-oriented and accountable
• Inclusive and diverse

Self-Assessment Questions:

• How do you embody NielsenIQ’s values in your daily work?
• Describe a time when you had to adapt to a significant change in event plans. How did you handle it, and what was the outcome?
• How do you ensure that events align with the company’s brand and messaging, even when working with external vendors and partners?

ASSUMPTION: NielsenIQ values a diverse and inclusive work environment, with a strong focus on collaboration, data-driven decision-making, and continuous improvement.

⚠️ Potential Challenges

• Managing multiple priorities and tight deadlines
• Coordinating with various teams and stakeholders
• Occasional travel requirements
• Adapting to changes in event plans or logistics
• Ensuring consistency in brand representation across all touchpoints

ASSUMPTION: This role requires strong organizational skills, multitasking, and adaptability to manage multiple priorities and tight deadlines, as well as the ability to coordinate with various teams and stakeholders.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on managing end-to-end event execution, including strategy, logistics, budgeting, content development, and on-site coordination, as well as key administrative functions such as budget tracking, scheduling, and vendor contracting.
• Industry-specific context: NielsenIQ’s global presence and comprehensive consumer insights provide unique opportunities for event managers to drive business outcomes and make a significant impact on the company’s growth.
• Career path comparison: This role offers growth potential for candidates looking to advance their event management careers, with opportunities to lead a team and expand the role’s scope based on performance and company growth.

ASSUMPTION: This role offers unique opportunities for event managers to drive business outcomes and make a significant impact on the company’s growth, with a clear path for career advancement.

📝 Sample Projects

• Planning and executing a large-scale virtual conference for 5,000+ attendees, including managing a team of event coordinators, vendors, and speakers
• Developing and implementing a comprehensive event budget, including vendor contracts, cost negotiation, and reconciliation, resulting in a 15% reduction in overall event costs
• Collaborating with cross-functional teams to ensure event content, messaging, and experience align with business objectives, leading to a 20% increase in attendee satisfaction scores

ASSUMPTION: These sample projects demonstrate the candidate’s ability to manage large-scale events, develop and manage budgets, collaborate with cross-functional teams, and drive business outcomes through event management.

❓ Key Questions to Ask During Interview

• Can you describe the typical event calendar for this role, and how would my responsibilities evolve throughout the year?
• How does the events and marketing team collaborate with other departments, such as sales and communications, to ensure alignment with business objectives?
• What opportunities are there for professional development and growth within the events and marketing team, and across the broader organization?
• How does NielsenIQ support work-life balance for employees, particularly those in remote roles?
• Can you provide an example of a successful event managed by the team, and what made it particularly impactful?

ASSUMPTION: Asking these questions demonstrates the candidate’s interest in understanding the role’s day-to-day responsibilities, team dynamics, professional development opportunities, work-life balance, and the team’s track record of success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight specific event management experiences and achievements
• Write a cover letter explaining how your skills and experiences align with the role’s requirements
• Prepare examples of successful events you’ve managed, including challenges faced and solutions implemented
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.