Senior Manager, Front Store and Retail Marketing Communications

📌 Core Information

🔹 Job Title: Senior Manager, Front Store and Retail Marketing Communications

🔹 Company: CVS Health

🔹 Location: Work At Home-Rhode Island, Work At Home-New York, Work At Home-Connecticut

🔹 Job Type: Full-Time

🔹 Category: Health Care

🔹 Date Posted: 2025-07-13

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Serving as a strategic advisor for the PCW business to identify and align on communication opportunities
• Developing and driving consumer-centric communications across multiple channels
• Collaborating with cross-functional teams to execute communications strategies
• Providing brand reputation oversight for PCW social media and influencer content
• Managing award submissions for the PCW team to build awareness and brand reputation

ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Serve as a strategic advisor for the PCW business to help identify and align on communication opportunities that can be shared across internal and external channels

✅ Write and develop messaging to support key business initiatives, seasonal retail priorities, health and wellness innovation, product announcements, and social media content targeting a variety of stakeholders

✅ Collaborate with Enterprise Communications partners to highlight PCW news, innovations, new and existing product assortment updates, marketing initiatives, and strategic achievements

✅ Partner with Front Store, Social and Influencer Marketing teams on strategic campaigns and always-on efforts to ensure alignment and visibility with the broader Enterprise Communications organization

✅ Provide brand reputation oversight in PCW social media and influencer content developed to ensure risk is identified and mitigated as part of the vetting process

✅ Provide strategic thought leadership support for Front Store leaders, including identifying and vetting external speaking engagements, reviewing briefing and speaker materials, managing internal review processes, advising on social media content, and tracking and reporting on results

✅ Oversee award submissions for the PCW team to help build awareness and brand reputation for leaders and products as applicable

ASSUMPTION: This role involves a high degree of collaboration, project management, and attention to detail to ensure effective communication and risk mitigation.

🎯 Required Qualifications

Education: Bachelor’s degree in Journalism, English, Marketing, Public Relations, Business, or related field required

Experience: Minimum of 7-10 years of business experience in health care, consumer health, consumer product or retail communications role

Required Skills:

• Excellent written and verbal communications skills
• Demonstrated experience in external communications, ideally including retail and/or consumer health care products and services, influencer engagement, and close collaboration with marketing teams
• Ability to build relationships, collaborate with other communication professionals, and key stakeholders at more senior levels, including senior executives, toward a common goal
• Ability to plan work to achieve larger project goals within tight deadlines in a fast-paced environment

Preferred Skills:

• Superb writing, editing and proofreading skills
• Experience working with external agencies and/or as part of an agency overseeing public relations and influencer campaigns on behalf of a business
• Past experience supporting executive thought leadership including media, speaking events and social media content
• Excellent time management, planning and organizational skills
• Experience managing junior staff across multiple projects

ASSUMPTION: The preferred skills listed are not required but would be highly beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: $82,940.00 - $182,549.00 per year

Benefits:

• Affordable medical plan options
• 401(k) plan (including matching company contributions)
• Employee stock purchase plan
• Wellness screenings
• Tobacco cessation and weight management programs
• Confidential counseling and financial coaching
• Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is the typical pay range for this role and may vary based on experience, education, geography, and other relevant factors. The position is also eligible for a CVS Health bonus, commission, or short-term incentive program, as well as an award target in the company’s equity award program.

📌 Applicant Insights

🔍 Company Context

Industry: CVS Health is a leading health solutions company, delivering care to millions of Americans through its local presence, digital channels, and over 300,000 dedicated colleagues. They operate in the health care and retail sectors.

Company Size: CVS Health has 10,001+ employees, making it an enterprise-level organization. This size offers opportunities for career growth and diverse experiences.

Founded: CVS Health was founded in 1963 and has since grown to become a Fortune 500 company.

Company Description:

• CVS Health is the leading health solutions company, delivering care like no one else can
• They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues
• CVS Health helps people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health

Company Specialties:

• Retail
• Pharmacy Benefits Management
• Health Insurance
• Health Care
• Pharmacy
• Care Management
• and Primary Care

Company Website: CVSHealth.com

ASSUMPTION: CVS Health is a well-established company with a strong focus on health care and retail, offering a wide range of career opportunities.

📊 Role Analysis

Career Level: This role is a senior management position, requiring a high level of experience and expertise in communications and strategic planning.

Reporting Structure: The Senior Manager will report directly to the Director of Communications for the Pharmacy and Consumer Wellness Communications team.

Work Arrangement: This role is primarily on-site, with remote flexibility for certain tasks or days.

Growth Opportunities:

• Potential to advance within the communications department or explore other roles within CVS Health
• Opportunities to work on high-impact projects and initiatives
• Chance to develop leadership and mentoring skills by managing junior staff

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.

🌍 Location & Work Environment

Office Type: CVS Health has multiple office locations, with this role being based out of the Work At Home-Rhode Island office, with remote flexibility for other locations in New York and Connecticut.

Office Location(s): 1 CVS Drive, Woonsocket, RI 02895, US; 9501 E. Shea Blvd, Scottsdale, AZ 85260, US; 2211 Sanders Road, Northbrook, IL 60062, US; 750 West John Carpenter Freeway, Ste 1200, Irving, TX 75039, US; 620 Epsilon Dr, Pittsburgh, PA 15238, US; 2211 Sanders Rd, Northbrook, IL 60062, US

Geographic Context:

• The Work At Home-Rhode Island office is located in the northeastern United States, with a humid subtropical climate and four distinct seasons
• The office is situated near major highways and public transportation, offering convenient access
• The area offers a mix of urban and suburban living, with various cultural attractions, recreational activities, and educational institutions

Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for remote work arrangements.

ASSUMPTION: The Work At Home-Rhode Island office provides a convenient and comfortable work environment, with opportunities for remote work to balance work-life responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Director of Communications
• Background check and offer extension

Key Assessment Areas:

• Communication skills and strategic thinking
• Experience in external communications and influencer engagement
• Ability to work effectively with cross-functional teams
• Project management and organizational skills
• Alignment with CVS Health's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of CVS Health's business and the retail marketing communications landscape
• Prepare examples of your past work that showcase your communication skills and strategic thinking

ATS Keywords: Strategic advisor, communications, consumer-centric, influencer engagement, collaboration, project management, writing, editing, public relations, social media, brand reputation, thought leadership, time management, organizational skills, team management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, strategic thinking, and relevant experience in external communications and influencer engagement.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Influencer marketing platforms (e.g., Grin, Upfluence)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the organization's standards.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Inclusive
• Accountable
• Innovative

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on achieving business objectives
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you adapt quickly to changes?
• Are you comfortable working with cross-functional teams and collaborating with various stakeholders?
• Do you have strong written and verbal communication skills, and can you effectively communicate complex ideas to diverse audiences?

ASSUMPTION: CVS Health values a diverse and inclusive work environment, seeking candidates who align with their mission and values and can thrive in a fast-paced, collaborative setting.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Navigating a large, complex organization with various teams and stakeholders
• Balancing remote work arrangements with on-site expectations
• Adapting to changes in business priorities and communications strategies

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and collaborate in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on retail marketing communications and influencer engagement within the health care industry
• Compared to similar roles in other industries, this position offers a unique opportunity to work at the intersection of health care, retail, and communications
• Career progression in this role may lead to opportunities in health care communications, retail marketing, or influencer relations

ASSUMPTION: This role offers a unique blend of communications, retail marketing, and influencer engagement, providing a distinct career path within the health care industry.

📝 Sample Projects

• Developing and executing a strategic communications plan for a new product launch, including messaging, channel selection, and stakeholder engagement
• Managing a crisis communications response to a product recall or other sensitive issue, ensuring accurate and timely information is disseminated to all relevant stakeholders
• Collaborating with the influencer marketing team to develop and execute a campaign promoting a new retail initiative, including identifying and engaging with relevant influencers and tracking campaign performance

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of this role, requiring strong communication skills, strategic thinking, and project management expertise.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and priorities for this role, and how they may evolve over time?
• How does this role collaborate with other teams within the organization, and what are the key priorities for these relationships?
• What are the most important qualities and skills for success in this role, and how do they align with CVS Health's values and culture?
• What opportunities are there for growth and development within this role and the broader communications organization?
• How does CVS Health support work-life balance for employees, particularly for those working remotely?

ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company culture, and the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://cvshealth.wd1.myworkdayjobs.com/CVS_Health_Careers/job/RI---Work-from-home/Senior-Manager--Front-Store-and-Retail-Marketing-Communications_R0584228
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that showcase your communication skills and strategic thinking
• If applicable, prepare examples of your portfolio or relevant work samples to demonstrate your qualifications
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.