Senior Manager, Global Marketing Strategy

📌 Core Information

🔹 Job Title: Senior Manager, Global Marketing Strategy

🔹 Company: Abbott

🔹 Location: Santa Clara, CA, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing qualitative and quantitative market insights to support strategic business decisions
• Contributing to strategic plans, driving goal planning processes, and managing data analysis for business decisions
• Collaborating with cross-functional stakeholders and managing key medical advisory board meetings
• Working independently and taking initiative to meet tight deadlines

ASSUMPTION: This role requires a strong business acumen, attention to detail, and expertise in PowerPoint to succeed. The candidate should be comfortable working independently and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Contribute to the development of strategic plans in support of the franchises by providing market insights, opportunity assessment, competitive analyses, and support the creation of ad hoc reports

✅ Develop presentations and strategic narrative with clear story line for executive audience

✅ Drive the strategic goals planning process, identifying top priorities, and coordinating functional goal setting activities

✅ Plan and execute key medical advisory board meetings in US and EU, including organizing event logistics, liaising with external vendors and key opinion leaders, identifying strategic topics for discussion, and supporting the execution of the meetings

✅ Perform data analysis using raw financial data files (sales, pricing etc.) and interpret results to drive business decisions

✅ Manage dashboards and internal platforms for data visualization, reporting, and workflow management

✅ Lead business unit reviews for commercial and functional performance

ASSUMPTION: The candidate should be comfortable working with data, performing analysis, and presenting findings to management. They should also have strong interpersonal skills to liaise with cross-functional stakeholders.

🎯 Required Qualifications

Education: BA/BS degree required

Experience: 6+ years of related work experience

Required Skills:

• Advanced PowerPoint skills
• Strong problem-solving skills with proven ability to translate data into insights
• Ability to multi-task and execute multiple deliverables while meeting deadlines
• Ability to work independently and take initiative
• Ability to travel up to 20-30%

Preferred Skills:

• Master’s degree or other advanced degree
• Experience in Medical Device, Pharma, or Biotech industries; experience in Structural Heart industry is desirable

ASSUMPTION: The candidate should have a strong educational background and relevant work experience in a related field. They should also be comfortable working with data and presenting findings to management.

💰 Compensation & Benefits

Salary Range: $128,000.00 - $256,000.00 per year

Benefits:

• Free medical coverage in our HIP PPO medical plan for employees who complete a short wellness assessment
• Excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit
• Health and wellness benefits that provide security to help employees and their families live full lives

Working Hours: Standard work hours with the ability to work independently and meet deadlines

ASSUMPTION: The salary range provided is based on industry standards for a Senior Manager role in the Marketing field with 6+ years of experience. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott operates in the healthcare industry, with a portfolio of life-changing technologies spanning diagnostics, medical devices, nutritionals, and branded generic medicines. The company serves people in more than 160 countries.

Company Size: Abbott is a large company with over 10,000 employees, providing opportunities for career growth and development.

Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines
• Abbott's 114,000 colleagues serve people in more than 160 countries

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: https://www.abbott.com

ASSUMPTION: Abbott is a well-established company in the healthcare industry with a strong global presence. The company's size and industry provide opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior management position, requiring a high level of experience and expertise in marketing strategy.

Reporting Structure: The candidate will report to the Global Strategy team in the Structural Heart headquarters in Santa Clara, California.

Work Arrangement: This role requires on-site work with the ability to travel up to 20-30% of the time.

Growth Opportunities:

• Abbott offers opportunities for career growth and development within the company
• The candidate may have the opportunity to work on high-impact projects and contribute to the company's strategic goals
• Abbott provides tuition reimbursement and education benefits to support employees' professional development

ASSUMPTION: This role offers opportunities for career growth and development within Abbott's global healthcare organization.

🌍 Location & Work Environment

Office Type: Abbott's Santa Clara, CA location is a corporate office with a professional work environment.

Office Location(s): Abbott's Santa Clara, CA office is located at 2100 Abbott Way, Santa Clara, CA 95054.

Geographic Context:

• Santa Clara is located in the heart of Silicon Valley, providing opportunities for networking and professional development
• The area offers a diverse range of cultural attractions, outdoor activities, and dining options
• Santa Clara has a Mediterranean climate with mild winters and warm, dry summers

Work Schedule: Standard work hours with the ability to work independently and meet deadlines

ASSUMPTION: Abbott's Santa Clara, CA office provides a professional work environment with opportunities for networking and professional development. The location's proximity to Silicon Valley and diverse cultural attractions make it an attractive place to work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team
• Final interview with the Global Strategy team lead

Key Assessment Areas:

• Business acumen and strategic thinking
• Data analysis and interpretation skills
• Presentation and communication skills
• Interpersonal skills and ability to work with cross-functional stakeholders

Application Tips:

• Highlight relevant experience and achievements in marketing strategy and data analysis
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral interview questions that focus on problem-solving, initiative, and collaboration

ATS Keywords: Marketing Strategy, Data Analysis, Business Acumen, Strategic Planning, Cross-Functional Collaboration, Medical Device Industry, Global Marketing

ASSUMPTION: Abbott's interview process focuses on assessing the candidate's business acumen, data analysis skills, and ability to work with cross-functional stakeholders. The company uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., SQL, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: The candidate should be proficient in Microsoft Office Suite and have experience with data analysis tools. Familiarity with project management tools is also desirable.

👔 Cultural Fit Considerations

Company Values:

• Invent. Improve. Inspire.
• Patients are at the center of everything we do.
• Our people drive our success.

Work Style:

• Collaborative and cross-functional
• Data-driven and strategic
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you have a proven track record of driving strategic initiatives in a fast-paced, dynamic environment?
• Are you comfortable working with data and using it to inform business decisions?
• Do you thrive in a collaborative, cross-functional work environment?

ASSUMPTION: Abbott values a data-driven, collaborative, and innovative work environment. Candidates should be comfortable working with data, driving strategic initiatives, and collaborating with cross-functional teams.

⚠️ Potential Challenges

• The role requires a high level of experience and expertise in marketing strategy and data analysis
• The candidate may need to travel up to 20-30% of the time, which may be challenging for some individuals
• The role requires strong interpersonal skills and the ability to work with cross-functional stakeholders, which may be challenging in a large, global organization
• The role may require working on tight deadlines and managing multiple projects simultaneously, which may be stressful for some individuals

ASSUMPTION: This role presents unique challenges that require a high level of experience and expertise in marketing strategy and data analysis. The candidate should be comfortable working with data, driving strategic initiatives, and collaborating with cross-functional teams in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Strategic Planning Manager role in a healthcare or medical device company
• However, this role has a specific focus on the Structural Heart business and requires experience in the medical device industry
• This role offers opportunities for career growth and development within Abbott's global healthcare organization

ASSUMPTION: This role is similar to other senior marketing management roles but has a specific focus on the Structural Heart business and requires experience in the medical device industry. The role offers opportunities for career growth and development within Abbott's global healthcare organization.

📝 Sample Projects

• Developing a competitive analysis of Abbott's Structural Heart product portfolio compared to competitors
• Conducting market research to identify opportunities for new product development in the Structural Heart space
• Managing a key medical advisory board meeting to discuss strategic topics and gather insights from external experts

ASSUMPTION: These sample projects are representative of the types of initiatives the candidate may work on in this role. The candidate should have experience in market research, competitive analysis, and event planning to succeed in these projects.

❓ Key Questions to Ask During Interview

• Can you describe the strategic priorities for the Structural Heart business in the next 1-2 years?
• How does this role fit into the overall organizational structure of Abbott's Structural Heart division?
• What are the key challenges facing the Structural Heart business, and how can this role help address them?
• How does Abbott support the professional development and career growth of its employees?
• What is the work-life balance like for employees in this role?

ASSUMPTION: These key questions help the candidate understand the strategic priorities, organizational structure, and career growth opportunities within Abbott's Structural Heart division. They also provide insight into the work-life balance and professional development opportunities available to employees in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Abbott Careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills in marketing strategy and data analysis
• Prepare for behavioral interview questions that focus on problem-solving, initiative, and collaboration
• If selected for an interview, be prepared to discuss your experience with data analysis and strategic planning
• Follow up with the hiring manager within 24 hours after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.