Senior Manager Growth Marketing

📌 Core Information

🔹 Job Title: Senior Manager Growth Marketing

🔹 Company: rePurpose Global

🔹 Location: New York, United States

🔹 Job Type: Full-Time US

🔹 Category: Marketing

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (1 day per week in-office)

🚀 Job Overview

Key aspects of this role include:

• Leading demand generation efforts to drive customer acquisition
• Developing and executing integrated marketing campaigns across various channels
• Collaborating with cross-functional teams to optimize ROI and improve prospect experience
• Analyzing campaign performance and optimizing funnel conversion rates

ASSUMPTION: This role requires a strong background in B2B growth marketing, with a proven track record of driving customer acquisition and optimizing marketing campaigns.

📋 Key Responsibilities

✅ Manage all aspects of demand generation, including email marketing, paid advertising, and events

✅ Lead the development and execution of integrated marketing campaigns to drive lead generation and customer acquisition

✅ Segment ideal customer profiles into TOFU, MOFU, and BOFU buckets and aid the Sales team in nurturing each segment accordingly

✅ Create a content machine by consistently generating infographics, gated content, white papers, and other value-added content

✅ Track and analyze essential metrics to assess and refine campaign performance and strategies

✅ Optimize conversion rates throughout the funnel and refine the lead scoring system

✅ Drive revenue by building and guiding the multi-channel growth strategy

✅ Identify opportunities to scale business, acquire new customers, and drive customer retention through innovative thinking and experimentation

✅ Collaborate with internal and external stakeholders to align growth initiatives with organizational goals and objectives

ASSUMPTION: This role requires a high level of strategic thinking, data-driven decision making, and cross-functional collaboration to succeed.

🎯 Required Qualifications

Education: A bachelor's degree in Marketing, Data Analytics, Environmental Science, Sustainability, or a related field is required. Advanced degrees or certifications in relevant areas are a plus.

Experience: Proven experience in B2B growth marketing, with a strong track record showcasing expertise in creating and executing full funnel, data-driven acquisition marketing strategy, at a high-growth company managing multi-million-dollar budgets.

Required Skills:

• Expertise in demand generation, campaign strategy, execution, testing, and optimization
• Strong working knowledge of Hubspot, GA4, Marketo, ABM Platforms (like 6sense), Digital Ad platforms, SEO, and other conversion rate optimization tools
• Proficient with analytic platforms like Amplitude, Google Analytics, Tableau
• Strong analytical skills and data-driven mindset
• Excellent communication and cross-functional collaboration skills
• Entrepreneurial spirit with a persistent drive to better understand how to amplify growth for rePurpose

Preferred Skills:

• Experience in the environmental or sustainability sector
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in B2B growth marketing, data analysis, and cross-functional collaboration will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $125,000 - $185,000 per year. The compensation strategy takes into account various factors, including education, experience, knowledge, skills, abilities, internal equity, and market alignment.

Benefits:

• Medical Coverage
• Wellness Fund
• Learning Opportunities
• WeWork Partnerships

Working Hours: Full-time position with flexible working hours and 1 day per week in-office.

ASSUMPTION: The salary range provided is a guideline and may vary based on the candidate's qualifications and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: rePurpose Global is a leading Plastic Action Platform, bringing together brands, consumers, innovators, and policymakers to collectively combat the plastic waste crisis.

Company Size: rePurpose Global has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: 2016, with a mission to reduce waste, revive lives, and restore nature's balance.

Company Description:

• World’s leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance
• Pioneering solutions across the circular economy to help companies measure, reduce, and take action on their plastic footprints
• Recovered over 30 million kilograms of plastic waste from the environment, protecting vulnerable coastal regions and positively impacting waste workers' lives

Company Specialties:

• Plastic waste reduction and recycling
• Circular economy solutions
• Sustainability consulting

Company Website: repurpose.global

ASSUMPTION: rePurpose Global's mission and impact-driven approach make it an attractive workplace for candidates passionate about sustainability and social impact.

📊 Role Analysis

Career Level: Senior Manager, reporting directly to the Chief Growth Officer and leading a team of growth marketing specialists.

Reporting Structure: This role reports directly to the Chief Growth Officer and is responsible for managing a team of growth marketing specialists.

Work Arrangement: Hybrid, with 1 day per week in the office at 2196 Third Ave, PMB 20122, New York, NY 10035, US.

Growth Opportunities:

• Potential to grow into a leadership role within the growth marketing team or expand into other areas of the business
• Opportunity to work on high-impact projects with a global team and make a significant difference in the fight against plastic pollution
• Chance to learn from and collaborate with industry experts and thought leaders in the sustainability space

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the organization's mission and grow professionally.

🌍 Location & Work Environment

Office Type: Hybrid, with 1 day per week in the office.

Office Location(s): 2196 Third Ave, PMB 20122, New York, NY 10035, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
• The office is located in the Midtown Manhattan neighborhood, providing easy access to public transportation and amenities
• New York is a global hub for sustainability and social impact initiatives, offering opportunities for networking and professional growth

Work Schedule: Full-time, with flexible working hours and 1 day per week in-office.

ASSUMPTION: The hybrid work arrangement and central office location provide a flexible and convenient work environment for candidates living in or near New York City.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interviews with the hiring manager and other team members
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the Chief Growth Officer or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with rePurpose Global's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of rePurpose Global's mission and the plastic waste crisis in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and data-driven decision-making
• Research rePurpose Global's competitors and industry trends to show your knowledge of the market and commitment to staying informed

ATS Keywords: Demand generation, customer acquisition, integrated marketing campaigns, funnel optimization, data analysis, growth marketing, cross-functional collaboration, environmental sustainability, plastic waste reduction

ASSUMPTION: rePurpose Global's interview process is designed to assess candidates' strategic thinking, data-driven decision-making, and cultural fit, with a focus on finding the best fit for the organization's mission and values.

🛠️ Tools & Technologies

• Hubspot
• GA4
• Marketo
• ABM Platforms (like 6sense)
• Digital Ad platforms
• SEO tools
• Analytic platforms (Amplitude, Google Analytics, Tableau)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are used to manage and optimize marketing campaigns, analyze data, and drive growth.

👔 Cultural Fit Considerations

Company Values:

• Impact-driven: We prioritize making a real difference in the world
• Innovative: We embrace creativity and continuous learning
• Collaborative: We work together to achieve our goals
• Accountable: We take ownership of our responsibilities and deliver on our promises

Work Style:

• Data-driven: We make decisions based on data and analytics
• Strategic: We think long-term and plan for growth
• Adaptable: We embrace change and pivot when necessary
• Results-oriented: We focus on achieving measurable outcomes

Self-Assessment Questions:

• How do you align with rePurpose Global's mission to reduce waste, revive lives, and restore nature's balance?
• How do you approach data analysis and interpretation to inform marketing strategies and campaign optimization?
• Can you provide an example of a time when you had to adapt your approach to achieve a specific goal or overcome a challenge?

ASSUMPTION: rePurpose Global values candidates who are passionate about its mission, data-driven, strategic, adaptable, and results-oriented, with a strong commitment to collaboration and accountability.

⚠️ Potential Challenges

• Managing a team and driving results in a fast-paced, dynamic environment
• Balancing multiple priorities and deadlines while maintaining a high level of attention to detail
• Working with limited resources and budget constraints to optimize marketing campaigns and drive growth
• Navigating a hybrid work environment and building strong relationships with remote team members

ASSUMPTION: These challenges require strong leadership, time management, and communication skills, as well as the ability to adapt and pivot in response to changing circumstances.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on demand generation and customer acquisition, with a strong emphasis on data-driven decision-making and funnel optimization
• rePurpose Global's mission-driven approach sets it apart from other companies in the environmental and sustainability sectors, offering candidates the opportunity to make a real impact on the plastic waste crisis
• This role offers significant growth potential, with opportunities to lead a team and expand into other areas of the business, making it an attractive choice for ambitious and driven marketing professionals

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the marketing field, as well as their alignment with rePurpose Global's mission and values.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive customer acquisition and reduce customer acquisition cost (CAC) by 20%
• Analyzing campaign performance data to identify trends and optimize funnel conversion rates, resulting in a 15% increase in qualified leads
• Collaborating with the sales team to segment ideal customer profiles and develop targeted marketing strategies to drive revenue growth and improve prospect experience

ASSUMPTION: These sample projects demonstrate the strategic thinking, data-driven decision-making, and cross-functional collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• How does rePurpose Global measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• Can you describe the team structure and dynamics, and how does this role fit into the broader organization?
• How does rePurpose Global support the professional growth and development of its employees?
• What are the biggest challenges facing the growth marketing team, and how can I help address them?
• How does rePurpose Global approach diversity, equity, and inclusion (DEI) in its hiring and workplace practices?

ASSUMPTION: These questions demonstrate your interest in rePurpose Global's mission, culture, and growth potential, as well as your commitment to driving results and contributing to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of rePurpose Global's mission and the plastic waste crisis
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and data-driven decision-making
• Research rePurpose Global's competitors and industry trends to show your knowledge of the market and commitment to staying informed
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.