Senior Manager, Head of Brand Building

📌 Core Information

🔹 Job Title: Senior Manager, Head of Brand Building

🔹 Company: Samsung Electronics

🔹 Location: Empire Tower, Bangkok, Thailand

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing integrated communication strategies to maximize marketing impact
• Liaising with HQ and RHQ to cascade corporate and brand communication direction
• Managing brand communication across various departments
• Overseeing public relations and corporate social responsibility initiatives

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with multiple stakeholders.

📋 Key Responsibilities

✅ Develop and execute marketing and brand strategies that align with business objectives and branding situations

✅ Act as the main interface between local subsidiary and HQ/RHQ for corporate and brand communication direction

✅ Create and manage acquisition and retention strategies to increase quality traffic and customer stickiness

✅ Develop and manage integrated marketing strategies, including events and sponsorships

✅ Provide guidance to marketing communication functions to ensure compliance with corporate brand guidelines

✅ Analyze and evaluate marketing methods, costs, and results, and recommend solutions for improvement

✅ Create PR contents and plan events for external release, and maintain positive relationships with stakeholders

✅ Establish and operate social contribution strategies and programs, and improve corporate image through internal and external communication

ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)

Experience: Minimum 10 years of working experience in marketing strategy, brand management, and marketing communication, with at least 3 years of supervisory experience

Required Skills:

• Excellent analytical, communication, and presentation skills
• Ability to work under tight deadlines, multitask, and manage projects independently
• Resourcefulness in solving problems and delivering well-executed projects
• Excellent people and cooperation skills, with an upbeat and enthusiastic attitude
• Well-organized with keen attention to detail
• Strong technical and analytical skills
• Ability to travel as assigned
• Fluency in English, both written and spoken, with computer literacy

Preferred Skills:

• Experience from competitive companies
• Global perspective and superior professional judgment

ASSUMPTION: Candidates with experience in FMCG or competitive companies, and a proven track record in brand management and marketing communication, will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Thailand, the estimated salary range for this position is THB 300,000 - 450,000 per month. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• Health insurance and retirement plans
• Performance-based bonuses
• Opportunities for professional development and career growth
• Employee discounts on Samsung products

Working Hours: Full-time position with standard office hours (Monday to Friday, 8:30 AM - 5:30 PM), with the possibility of flexible working arrangements and overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may vary depending on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Samsung Electronics operates in the competitive electronics and technology industry, with a strong focus on innovation and market leadership.

Company Size: Samsung Electronics is a large, multinational corporation with over 500,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Samsung Electronics was founded in 1938 and has since grown into a global leader in consumer electronics, semiconductor, and telecommunications industries.

Company Description:

• Samsung Electronics is a South Korean multinational electronics company headquartered in Suwon, South Korea.
• The company is a major player in the global electronics market, with a strong focus on research and development, and a commitment to sustainability and social responsibility.
• Samsung Electronics offers a wide range of products and services, including smartphones, televisions, appliances, and semiconductor and display solutions.

Company Specialties:

• Consumer electronics
• Semiconductors
• Display solutions
• Telecommunications

Company Website: www.samsung.com

ASSUMPTION: Working for a large, multinational corporation like Samsung Electronics offers opportunities for career growth, exposure to diverse projects, and the chance to work with cutting-edge technology.

📊 Role Analysis

Career Level: This role is a senior management position, reporting directly to the Head of Marketing or a similar executive.

Reporting Structure: The Senior Manager, Head of Brand Building will oversee marketing communication functions and may have direct reports, depending on the organizational structure.

Work Arrangement: This role is on-site, with the possibility of occasional travel for business purposes.

Growth Opportunities:

• Progression to a more senior role, such as Vice President of Marketing or Chief Marketing Officer
• Expansion into related roles, such as Public Relations or Corporate Social Responsibility
• Opportunities to work on international projects and gain global experience

ASSUMPTION: This role offers strong growth potential, with opportunities for career advancement and exposure to diverse projects and teams.

🌍 Location & Work Environment

Office Type: The role is based at Samsung Electronics' office in Empire Tower, Bangkok, Thailand.

Office Location(s): Empire Tower, 26th Floor, 999/9 Rama 4 Road, Khlong Toei, Bangkok 10110, Thailand

Geographic Context:

• Bangkok is a vibrant, multicultural city with a cost of living that is generally lower than many other major cities in the region.
• The city offers a wide range of cultural attractions, dining options, and entertainment venues.
• Bangkok has a tropical monsoon climate, with temperatures ranging from 21°C to 35°C (70°F to 95°F) throughout the year.

Work Schedule: The standard work schedule is Monday to Friday, 8:30 AM - 5:30 PM, with the possibility of flexible working arrangements and overtime as needed.

ASSUMPTION: Working in Bangkok offers a unique blend of cultural experiences, a lower cost of living, and a vibrant, dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final round interviews, potentially including case studies or presentations
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with Samsung's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and teamwork.
• Research Samsung Electronics' mission, values, and recent projects to demonstrate your enthusiasm and cultural fit.

ATS Keywords: Marketing strategy, brand management, marketing communication, integrated marketing, public relations, CSR, stakeholder management, project management, analytical skills, communication skills, presentation skills

ASSUMPTION: Samsung Electronics' recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• People
• Excellence
• Change
• Integrity

Work Style:

• Collaborative and team-oriented
• Results-driven and innovative
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable with change and adaptable to new situations?
• Do you have a proven track record of driving results and innovation?

ASSUMPTION: Samsung Electronics values candidates who are aligned with their core values and work well within a collaborative, results-driven environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to changes in the market and company priorities
• Navigating a large, multinational organization with diverse teams and cultures

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Head of Brand position in other organizations, but may have more strategic responsibilities and require a higher level of experience.
• In comparison to related roles, this position may have a broader scope and require more extensive stakeholder management experience.
• Career progression in this role may lead to more senior marketing or executive positions within the organization.

ASSUMPTION: This role offers a unique blend of strategic, project management, and stakeholder communication responsibilities, making it distinct from related positions in the market.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy for a new product launch
• Managing a team to create and implement an integrated marketing campaign for an existing product line
• Overseeing public relations efforts to mitigate a crisis and maintain the company's reputation

ASSUMPTION: The specific projects for this role may vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the company's brand strategy and how this role fits into its execution?
• How does this role collaborate with other marketing departments and teams within the organization?
• What are the key priorities for this role in the first 90 days?
• How does Samsung Electronics support the growth and development of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and teamwork
• Research Samsung Electronics' mission, values, and recent projects to demonstrate your enthusiasm and cultural fit
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.