Senior Manager - Influencer Campaign Execution & Strategy

📌 Core Information

🔹 Job Title: Senior Manager - Influencer Campaign Execution & Strategy

🔹 Company: BENlabs

🔹 Location: Mexico City, Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote (Mexico City-based)

🚀 Job Overview

Key aspects of this role include:

• Leading a team to execute influencer marketing campaigns and develop strategic plans.
• Managing influencer relationships and overseeing campaign analytics to enhance revenue.
• Collaborating with cross-functional teams for comprehensive digital marketing strategies.
• Hiring, training, and managing a team of growth marketers.
• Ensuring project plans are well-defined and campaigns are executed on time.

ASSUMPTION: This role requires a balance of strategic thinking, team management, and hands-on campaign execution. Candidates should be comfortable working in a fast-paced, dynamic environment and have a strong understanding of the digital marketing landscape.

📋 Key Responsibilities

✅ Lead a team of influencer marketing and campaign execution staff to manage tasks, ensuring accuracy and efficiency.

✅ Develop strategic plans using data analysis to optimize the customer lifecycle.

✅ Work closely with cross-functional teams for comprehensive digital marketing strategies.

✅ Manage relationships with influencers and coordinate media needs.

✅ Monitor campaign data and performance metrics to enhance revenue.

✅ Oversee hiring, training, and resource allocation for a team of growth marketers.

✅ Ensure project plans are well-defined and campaigns are executed on time.

ASSUMPTION: This role involves a mix of strategic planning, team management, and day-to-day campaign execution. Candidates should be comfortable multitasking and prioritizing workloads to meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum of 3 years of experience in social media and digital marketing campaigns.

Required Skills:

• Proficient in Microsoft Office Suite and Google Analytics.
• Strong project management skills with the ability to manage multiple campaigns.
• Excellent organizational, communication, and leadership abilities.
• Deep understanding of the marketing funnel and user behavior analysis.
• Familiarity with influencer marketing and various social media platforms.
• Ability to work flexible hours as needed to meet campaign deadlines.

Preferred Skills:

• Experience with AI-powered marketing tools.
• Bilingual (Spanish/English) or multilingual.
• Experience working remotely in a global team.

ASSUMPTION: Candidates should have a strong foundation in digital marketing and be comfortable using data-driven insights to inform strategic decisions. Experience with AI-powered marketing tools is a plus but not required.

💰 Compensation & Benefits

Salary Range: MXN 950,000 - 1,000,000 per year (Based on experience and market standards for Mexico City)

Benefits:

• Health, dental, and vision insurance.
• 401(k) matching.
• Flexible work hours and remote work options.
• Professional development opportunities.

Working Hours: Full-time (40 hours/week), with flexibility to work additional hours as needed to meet campaign deadlines.

ASSUMPTION: The salary range is estimated based on market standards for similar roles in Mexico City. Benefits may vary based on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: BENlabs operates in the technology, information, and media industry, focusing on AI-powered digital marketing solutions for brands and creators.

Company Size: BENlabs is a mid-sized company with 201-500 employees, providing a collaborative and innovative work environment.

Founded: BENlabs was founded in 2012, with headquarters in Los Angeles, California, and additional offices in New York, London, Provo, and Shanghai.

Company Description:

• BENlabs combines AI-powered technology with industry expertise to help brands and creators share their art with the world.
• The company specializes in influencer marketing, product placement, and brand integration, delivering billions of impressions annually.
• BENlabs empowers creators and brands to produce measurable impact through data-driven strategies.

Company Specialties:

• AI and digital marketing solutions.
• Influencer marketing and brand integration.
• Creator economy and brand marketing.
• AI tools and SaaS platforms.

Company Website: www.benlabs.com

ASSUMPTION: BENlabs' focus on AI-powered technology and data-driven strategies sets it apart in the digital marketing industry. Candidates should be comfortable working with data and leveraging technology to inform marketing strategies.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing team.

Reporting Structure: The Senior Manager reports directly to the Head of Marketing or a similar executive role.

Work Arrangement: This is a remote position based out of Mexico City, with flexibility to work additional hours as needed to meet campaign deadlines.

Growth Opportunities:

• Potential to advance to a Director or VP of Marketing role within the company.
• Opportunities to lead and mentor junior team members, fostering professional development.
• Chance to work on high-impact campaigns for major brands, gaining valuable experience and exposure.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing team and gain valuable experience working with major brands.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from BENlabs' offices in Mexico City, New York, London, Provo, or Shanghai).

Office Location(s): Mexico City, New York, London, Provo, Shanghai

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and diverse dining options.
• The city has a subtropical highland climate, with mild winters and warm summers.
• Mexico City is a major economic hub, with a strong focus on technology, finance, and media industries.

Work Schedule: Full-time (40 hours/week), with flexibility to work additional hours as needed to meet campaign deadlines.

ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations. Candidates should be comfortable working independently and managing their time effectively in a remote setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the HR team.
• Technical assessment or case study presentation.
• Final interview with the hiring manager or team.

Key Assessment Areas:

• Strategic thinking and data analysis skills.
• Leadership and team management abilities.
• Campaign execution and project management skills.
• Cultural fit and alignment with BENlabs' values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare a portfolio or examples of your past campaign work, focusing on strategic planning, execution, and results.
• Research BENlabs' company culture and values to demonstrate your alignment with their mission and goals.

ATS Keywords: Influencer marketing, campaign execution, strategic planning, data analysis, team management, digital marketing, social media, Google Analytics, Microsoft Office

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and campaign execution skills, as well as their cultural fit with BENlabs.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
• Google Analytics.
• Social media platforms (Instagram, TikTok, YouTube, etc.).
• Project management tools (Asana, Trello, etc.).
• AI-powered marketing tools (optional).

ASSUMPTION: Candidates should be comfortable using Microsoft Office Suite and Google Analytics, with experience in social media platforms and project management tools. Familiarity with AI-powered marketing tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation: BENlabs values creativity and continuous improvement in all aspects of its work.
• Collaboration: The company fosters a culture of teamwork and open communication.
• Integrity: BENlabs is committed to ethical and transparent business practices.

Work Style:

• Data-driven: Candidates should be comfortable using data to inform strategic decisions.
• Adaptable: The role requires flexibility and the ability to pivot quickly in response to changing campaign needs.
• Results-oriented: Candidates should be focused on delivering measurable outcomes and driving business growth.

Self-Assessment Questions:

• How do you use data to inform your strategic planning and decision-making processes?
• Can you provide an example of a time when you had to adapt quickly to changing campaign needs or priorities?
• How do you approach setting and tracking key performance indicators (KPIs) to measure the success of your campaigns?

ASSUMPTION: BENlabs values candidates who are data-driven, adaptable, and results-oriented, with a strong commitment to ethical business practices and a collaborative work style.

⚠️ Potential Challenges

• Managing a remote team across different time zones may present communication and scheduling challenges.
• Keeping up with the fast-paced nature of the digital marketing industry and its constant evolution may require ongoing learning and adaptation.
• Balancing strategic planning with day-to-day campaign execution may be challenging at times.
• Working with influencers and managing their expectations may require strong communication and negotiation skills.

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other influencer marketing positions in its focus on strategic planning and team management, rather than day-to-day influencer engagement and campaign execution.
• Compared to other digital marketing roles, this position requires a deeper understanding of the influencer marketing landscape and the ability to manage relationships with influencers and brands.
• Career progression in this role may lead to opportunities in marketing management, brand strategy, or influencer relations, depending on the candidate's interests and skills.

ASSUMPTION: This role offers unique opportunities for growth and leadership within the digital marketing industry, with a focus on influencer marketing and strategic planning.

📝 Sample Projects

• Developing a comprehensive influencer marketing strategy for a major brand launch, including target audience identification, influencer selection, campaign planning, and performance metrics.
• Managing a team to execute a large-scale influencer event, coordinating with influencers, vendors, and internal stakeholders to ensure a successful and on-budget outcome.
• Analyzing campaign data to identify trends, optimize performance, and inform future strategic planning.

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex campaigns, work with influencers and stakeholders, and use data to inform strategic decisions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role, and how it fits into the broader marketing organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does BENlabs support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working with influencers, and how does BENlabs address these challenges?
• How does BENlabs measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) does it track?

ASSUMPTION: These questions will help the candidate understand the role's context, priorities, and growth opportunities, as well as BENlabs' approach to influencer marketing and campaign measurement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on strategic planning, team management, and campaign execution.
• Prepare a portfolio or examples of your past campaign work, demonstrating your ability to develop strategic plans, execute campaigns, and achieve measurable results.
• Follow up with BENlabs one week after submitting your application to inquire about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.