Senior Manager - Influencer Campaign Execution & Strategy

📌 Core Information

🔹 Job Title: Senior Manager - Influencer Campaign Execution & Strategy

🔹 Company: BENlabs

🔹 Location: Sherman Oaks, CA (Hybrid - Los Angeles or Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: Mid-Senior level (3+ years)

🔹 Remote Status: Hybrid (Los Angeles or Remote)

🚀 Job Overview

Key aspects of this role include:

• Leading a team to execute influencer marketing campaigns and develop strategic plans based on data analysis.
• Managing influencer relationships and overseeing campaign analytics to enhance revenue and ensure timely execution.
• Collaborating with cross-functional teams for comprehensive digital marketing strategies.
• Hiring, training, and resource allocation for a team of growth marketers.
• Ensuring project plans are well-defined and campaigns are executed on time.

ASSUMPTION: This role requires a balance of strategic thinking, data-driven decision making, and strong leadership skills to manage a team and drive successful influencer marketing campaigns.

📋 Key Responsibilities

✅ Lead a team of influencer marketing and campaign execution staff to manage tasks, ensuring accuracy and efficiency.

✅ Develop strategic plans using data analysis to optimize the customer lifecycle.

✅ Work closely with cross-functional teams for comprehensive digital marketing strategies.

✅ Manage relationships with influencers and coordinate media needs.

✅ Monitor campaign data and performance metrics to enhance revenue.

✅ Oversee hiring, training, and resource allocation for a team of growth marketers.

✅ Ensure project plans are well-defined and campaigns are executed on time.

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on campaign execution, requiring strong organizational and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Minimum of 3 years' experience in social media and digital marketing campaigns.

Required Skills:

• Proficient in Microsoft Office Suite and Google Analytics.
• Strong project management skills with the ability to manage multiple campaigns.
• Excellent organizational, communication, and leadership abilities.
• Deep understanding of the marketing funnel and user behavior analysis.
• Familiarity with influencer marketing and various social media platforms.
• Ability to work flexible hours as needed to meet campaign deadlines.

Preferred Skills:

• Experience with AI-powered marketing tools.
• Fluency in additional languages.

ASSUMPTION: Candidates with a strong background in digital marketing, proven leadership skills, and a data-driven mindset will excel in this role.

💰 Compensation & Benefits

Salary Range: $87,000 - $95,000 per year (based on industry standards for a mid-senior level marketing role in Los Angeles).

Benefits:

• Health, dental, and vision insurance.
• 401(k) plan with company match.
• Paid time off (vacation, sick, and holidays).
• Flexible work arrangements (hybrid or remote).
• Professional development opportunities.

Working Hours: Full-time (40 hours per week), with flexibility to work additional hours as needed to meet campaign deadlines.

ASSUMPTION: The salary range is based on industry standards for a mid-senior level marketing role in Los Angeles. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: BENlabs operates in the technology, information, and media industry, focusing on digital marketing, AI-powered tools, and the creator economy.

Company Size: BENlabs has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: BENlabs was founded in 2012, with a history of innovation and growth in the digital marketing space.

Company Description:

• BENlabs empowers creators and brands by combining AI-powered technology with expert minds to deliver measurable impact.
• The company specializes in AI, digital marketing, SaaS, AI tools, the creator economy, product placement, brand integration, influencer marketing, and content creators.
• BENlabs has offices in Los Angeles, New York, London, Provo, and Shanghai, fostering a global and diverse work environment.

Company Specialties:

• AI and digital marketing solutions for creators and brands.
• Product placement and brand integration strategies.
• Influencer marketing campaigns and collaborations.
• AI-powered tools for content creators and marketers.

Company Website: www.benlabs.com

ASSUMPTION: BENlabs' focus on AI and data-driven marketing sets it apart in the industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing department.

Reporting Structure: The Senior Manager reports directly to the Head of Marketing or a similar executive role.

Work Arrangement: This is a hybrid position based out of Los Angeles or Remote, offering flexibility for candidates who prefer to work from home or in the office.

Growth Opportunities:

• Potential to advance to a Director or VP role within the marketing department.
• Opportunities to lead and mentor junior team members, fostering professional development.
• Chances to collaborate with cross-functional teams, gaining exposure to various aspects of the business.

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing and leadership.

🌍 Location & Work Environment

Office Type: BENlabs' offices are modern and collaborative spaces designed to foster creativity and productivity.

Office Location(s): Sherman Oaks, CA (headquarters), New York, London, Provo, and Shanghai.

Geographic Context:

• Los Angeles offers a vibrant and diverse cultural scene, with numerous entertainment and leisure options.
• The city has a Mediterranean climate, with mild winters and hot summers.
• Los Angeles is a major hub for the entertainment industry, providing ample networking opportunities.

Work Schedule: Full-time (40 hours per week), with flexibility to work additional hours as needed to meet campaign deadlines. The hybrid work arrangement allows for a combination of in-office and remote work.

ASSUMPTION: The hybrid work arrangement offers flexibility for candidates who prefer to work from home or in the office, with opportunities to collaborate and build relationships with team members in person.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the BENlabs careers portal.
• Phone or video screen with the HR team to discuss qualifications and fit for the role.
• In-depth interview with the hiring manager and/or team members to assess skills and cultural fit.
• Final interview with the Head of Marketing or another executive to discuss career growth and expectations.

Key Assessment Areas:

• Digital marketing and campaign management skills.
• Leadership and team management abilities.
• Data analysis and strategic planning skills.
• Cultural fit and alignment with BENlabs' values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of influencer marketing, data analysis, and campaign management in your application materials.
• Showcase your leadership and team management skills through examples from your professional history.
• Prepare questions about the role, team, and company to ask during the interview to demonstrate your interest and engagement.

ATS Keywords: Influencer marketing, digital marketing, campaign management, data analysis, leadership, team management, marketing funnel, user behavior analysis, Google Analytics, Microsoft Office, social media platforms.

ASSUMPTION: BENlabs uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
• Google Analytics.
• Social media platforms (Instagram, TikTok, YouTube, etc.).
• AI-powered marketing tools (specific tools may vary based on the role and team).

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation: BENlabs encourages creativity and continuous learning to stay ahead in the digital marketing landscape.
• Collaboration: The company fosters a team-oriented environment, with regular cross-functional collaboration and communication.
• Integrity: BENlabs values honesty, transparency, and ethical decision-making in all aspects of its business.

Work Style:

• Data-driven: BENlabs relies on data and analytics to inform decision-making and strategy.
• Agile: The company embraces change and adapts quickly to new trends and technologies in the digital marketing space.
• Results-oriented: BENlabs focuses on delivering measurable results and impact for its clients and partners.

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in influencer marketing and digital marketing more broadly?
• Can you provide an example of a time when you had to manage a team through a significant change or challenge, and how did you ensure the team's success?
• How do you approach data analysis and strategic planning, and can you walk us through your process for developing a campaign strategy based on data insights?

ASSUMPTION: Candidates who align with BENlabs' values and work style will be more likely to succeed and thrive in the company's culture.

⚠️ Potential Challenges

• Managing a team remotely or in a hybrid environment may present unique challenges in communication and collaboration.
• Keeping up with the fast-paced and ever-evolving digital marketing landscape may require continuous learning and adaptation.
• Balancing strategic planning and data analysis with hands-on campaign execution may be challenging at times.
• Managing influencer relationships and coordinating media needs may require strong communication and negotiation skills.

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role differs from other marketing management positions in its focus on influencer marketing and the use of AI-powered tools to drive campaign success.
• Influencer marketing is a unique and growing field within the digital marketing industry, offering opportunities for innovation and growth.
• Career paths in influencer marketing may vary from traditional marketing roles, with opportunities for specialization and advancement in this specific area.

ASSUMPTION: Candidates should be aware of the unique aspects of influencer marketing and how this role differs from other marketing management positions.

📝 Sample Projects

• Developing and executing a strategic influencer marketing campaign for a major brand launch, with measurable KPIs and clear ROI.
• Analyzing campaign data and performance metrics to optimize future campaigns and enhance revenue.
• Managing a team of growth marketers to execute multiple influencer marketing campaigns simultaneously, ensuring accuracy, efficiency, and timely completion.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the expectations and requirements.

❓ Key Questions to Ask During Interview

• How does BENlabs support the professional development and growth of its marketing team members?
• Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organization?
• How does BENlabs approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does BENlabs foster a culture of innovation and continuous learning, and what opportunities are there for candidates to contribute to this aspect of the company's identity?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the BENlabs careers portal.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, including your proficiency with Microsoft Office, Google Analytics, and social media platforms.
• Prepare for the interview by researching BENlabs' company culture, values, and mission, and be ready to discuss your alignment with these aspects.
• If selected for the final interview, be prepared to present a sample campaign strategy or data analysis project that demonstrates your skills and qualifications for the role.
• Follow up with the hiring manager or HR team within 48 hours after your interview to express your appreciation and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.