Senior Manager, Influencer Marketing

📌 Core Information

🔹 Job Title: Senior Manager, Influencer Marketing

🔹 Company: Moonbug Entertainment

🔹 Location: Los Angeles, CA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (5 days a week, 8:00 AM - 5:00 PM)

🚀 Job Overview

Key aspects of this role include:

• Leading talent collaborations for CoComelon and Blippi brands
• Creating culturally resonant campaigns with influencers and celebrities
• Managing event-based activations and digital campaigns
• Building and maintaining talent pipelines and industry relationships
• Collaborating cross-functionally to integrate talent into broader business initiatives

ASSUMPTION: This role requires a strategic and culturally connected leader with deep talent marketing experience and strong industry relationships to drive brand love, buzz, and cultural relevance.

📋 Key Responsibilities

✅ Lead and manage talent collaborations from outreach to creative activation and reporting

✅ Co-develop and execute brand experiences and events across social, digital, and in-person formats

✅ Create culturally resonant campaigns and content in partnership with talent

✅ Identify, pitch, and negotiate strategic partnerships across brand, media, music, and influencer spaces

✅ Build and maintain a robust pipeline of talent for ongoing and future projects

✅ Serve as the primary point of contact for talent and talent teams from initial pitch through execution

✅ Collaborate cross-functionally with various teams to align on priorities and integrate talent into broader initiatives

✅ Define and track success metrics for each campaign, ensuring programs deliver on brand and business objectives

✅ Manage timelines, campaign budgets, contracts, and legal reviews for all talent-led initiatives

✅ Stay informed on talent trends, emerging platforms, and cultural movements to keep Moonbug brands top of mind with modern families

ASSUMPTION: This role involves managing multiple high-profile initiatives simultaneously, requiring excellent project management and organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years in influencer marketing, talent partnerships, or entertainment marketing, preferably within a family, lifestyle, or youth-focused brand

Required Skills:

• Proven success leading creator- and celebrity-led campaigns from concept through execution
• Strong network of influencer and talent relationships
• Experience managing event-based activations, digital campaigns, and integrated influencer programs
• Excellent project management and organizational skills
• Deep understanding of cultural trends, digital media, and family/parenting audiences
• Collaborative team player with excellent communication and relationship-building skills
• Comfortable navigating contracts, usage rights, and working alongside legal teams
• Passion for Moonbug’s mission and IP, and excitement about creating joyful experiences for modern families

Preferred Skills:

• Experience working with CoComelon and/or Blippi brands
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the kids' entertainment industry or working with family-focused brands will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $105,000 - $140,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (20 Vacation Days, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Wellness Resources

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Senior Manager role in influencer marketing within the entertainment industry in Los Angeles.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production

Company Size: 501-1,000 employees

Founded: 2018

Company Description:

• Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn, and grow
• Behind some of the biggest kids' entertainment brands in the world, including CoComelon and Blippi
• Content available on 150+ platforms globally, including Netflix, Disney+, BBC iPlayer, and YouTube Kids

Company Specialties:

• Kids' entertainment
• Brand development
• Content distribution

Company Website: moonbug.com

ASSUMPTION: Moonbug's focus on creating engaging and educational content for kids makes it an attractive employer for candidates passionate about children's entertainment.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Head of Marketing or a similar executive

Work Arrangement: On-site, 5 days a week, with core hours of 8:00 AM - 5:00 PM

Growth Opportunities:

• Potential to grow within the Marketing department or explore other areas of the business
• Opportunities to work on high-profile campaigns and collaborate with industry professionals
• Possibility to expand influence and impact as the company continues to grow

ASSUMPTION: This role offers significant growth potential for the right candidate, given Moonbug's expanding presence in the kids' entertainment industry.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and teamwork

Office Location(s): Los Angeles, CA

Geographic Context:

• Los Angeles is a major hub for the entertainment industry, offering ample networking opportunities
• The city's diverse culture and family-friendly neighborhoods make it an attractive place to live and work
• Los Angeles offers a range of housing options, from urban apartments to suburban family homes

Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM, with the possibility of occasional overtime or weekend work for events

ASSUMPTION: The on-site work arrangement allows for better collaboration and relationship-building with team members and industry professionals.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations
• Final interview with key stakeholders to evaluate fit and make a hiring decision

Key Assessment Areas:

• Cultural fit and alignment with Moonbug's mission and values
• Industry knowledge and understanding of the kids' entertainment landscape
• Strategic thinking and ability to develop and execute successful campaigns
• Relationship-building skills and ability to collaborate effectively with team members and external partners

Application Tips:

• Highlight relevant experience and achievements in influencer marketing or talent partnerships
• Tailor your resume and cover letter to emphasize skills and qualifications that match the role's requirements
• Prepare examples of successful campaigns or projects you've led, focusing on results and impact
• Demonstrate your passion for Moonbug's brands and commitment to creating joyful experiences for modern families

ATS Keywords: Influencer marketing, talent partnerships, entertainment marketing, project management, cultural trends, digital media, communication, relationship building, event management, negotiation, campaign execution, brand strategy, creative activation, social media, team collaboration, legal navigation

ASSUMPTION: Moonbug's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Campaign management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management software (e.g., Asana, Trello, Monday.com)
• Collaboration tools (e.g., Google Workspace, Microsoft 365)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Passion for kids' entertainment and education
• Integrity and accountability

Work Style:

• Fast-paced and dynamic, with a focus on results and impact
• Collaborative and team-oriented, with a strong emphasis on communication and relationship-building
• Adaptable and flexible, with the ability to manage multiple projects and priorities simultaneously

Self-Assessment Questions:

• How do you align with Moonbug's mission to inspire kids everywhere to laugh, learn, and grow?
• How comfortable are you working in a fast-paced, collaborative environment with a focus on results and impact?
• How do you approach building and maintaining relationships with influencers, talent, and industry professionals?

ASSUMPTION: Moonbug values candidates who are passionate about kids' entertainment, collaborative, and results-driven, with a strong commitment to the company's mission and values.

⚠️ Potential Challenges

• Managing multiple high-profile campaigns simultaneously, requiring excellent project management and organizational skills
• Navigating the complex landscape of influencer marketing and talent partnerships, with a focus on brand protection and appropriate usage rights
• Keeping up with rapidly evolving trends in digital media and the kids' entertainment industry
• Balancing the demands of the role with a healthy work-life balance

ASSUMPTION: These challenges can be overcome by a proactive and strategic leader with strong industry relationships and a deep understanding of Moonbug's brands and audience.

📈 Similar Roles Comparison

• Unlike related roles in brand marketing or PR, this role focuses specifically on influencer marketing and talent partnerships
• This role requires a strong understanding of the kids' entertainment industry and a passion for creating engaging and educational content for children
• Career progression may involve moving into a leadership role within the Marketing department or exploring other areas of the business

ASSUMPTION: This role offers unique opportunities and challenges compared to related positions in the marketing and entertainment industries.

📝 Sample Projects

• Developing and executing a high-impact influencer campaign for the launch of a new CoComelon series
• Negotiating a strategic partnership with a major music label to create original content for the Blippi brand
• Managing a global event tour featuring CoComelon and Blippi characters, with a focus on fan engagement and brand activation

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Senior Manager, Influencer Marketing might undertake at Moonbug.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader Marketing department and franchise initiatives at Moonbug?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Moonbug support the growth and development of its employees, particularly in the Marketing department?
• What are the most rewarding and challenging aspects of working in influencer marketing at Moonbug?
• How does Moonbug approach work-life balance, particularly for roles that require occasional overtime or weekend work?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills, emphasizing your passion for Moonbug's brands and commitment to creating joyful experiences for modern families
• Prepare examples of successful campaigns or projects you've led, focusing on results and impact
• Follow up with the hiring manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.