📌 Core Information
🔹 Job Title: Senior Manager, Lifecycle Marketing
🔹 Company: Xometry
🔹 Location: North Bethesda, MD, Lexington, KY (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: Mid-Senior level (6-10 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing programs to drive customer activation, repeat usage, and long-term retention
- Owning email and CRM-based engagement strategy, using data-driven insights to deliver timely and relevant communications
- Collaborating cross-functionally with product, content, sales, customer success, and analytics teams to ensure communications are personalized, value-driven, and aligned with business goals
- Managing Xometry’s email marketing program and testing new channels for engagement
- Defining KPIs, reporting on lifecycle and retention program performance, and continuously optimizing campaigns
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive customer engagement and loyalty.
📋 Key Responsibilities
✅ Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages
✅ Create and manage triggered campaigns based on behavioral data and customer segmentation
✅ Partner with product and customer success to identify key journey moments and engagement gaps
✅ Own campaign planning, testing, and optimization from concept through analysis
✅ Manage Xometry’s email marketing program and test new channels for engagement
✅ Develop audience segmentation frameworks that reflect buyer needs, engagement levels, and platform usage
✅ Implement and refine behavioral triggers to drive meaningful touchpoints and reduce drop-off
✅ Collaborate with content, design, and ops teams to ensure high-quality execution
✅ Define KPIs and own reporting for lifecycle and retention programs
✅ Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
✅ Continuously test subject lines, timing, sequencing, content, and creative to optimize outcomes
✅ Translate insights into recommendations to inform product roadmap and customer-facing messaging
✅ Collaborate with Product to support feature adoption, in-platform engagement, customer onboarding, and continuous education
✅ Partner with Content & Engagement Marketing to ensure message alignment and cohesive campaign sequencing
✅ Work closely with Sales and Customer Success to surface opportunities for proactive outreach and account nurturing
✅ Coordinate with Growth and Analytics teams to develop dashboards and identify new lifecycle levers
ASSUMPTION: This role requires a strong understanding of lifecycle marketing principles, data analysis, and cross-functional collaboration to drive customer engagement and retention.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field; advanced degree preferred
Experience: 6-10 years of experience in lifecycle, CRM, or retention marketing roles, preferably in B2B, SaaS, or marketplace environments
Required Skills:
- Proven experience in lifecycle marketing, CRM, or retention marketing
- Hands-on experience with marketing automation and CRM platforms (HubSpot and Salesforce experience preferred)
- Experience implementing and optimizing marketing strategies using AI-powered tools
- Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation
- Skilled in analyzing campaign performance and iterating on messaging and delivery
- Proficiency in Google Suite (Sheets, Slides, etc.)
- Comfortable collaborating across product, sales, content, and technical teams
Preferred Skills:
- Experience with marketing automation and CRM platforms (HubSpot and Salesforce)
- Experience with AI-powered marketing tools
ASSUMPTION: Candidates should have a strong background in lifecycle marketing, CRM, or retention marketing, with a proven track record of driving customer engagement and retention through data-driven strategies.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-senior level marketing role in the Washington DC - Baltimore Area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Employee discounts and perks
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level marketing role in the Washington DC - Baltimore Area. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Manufacturing Software)
Company Size: Medium (1,001-5,000 employees)
Founded: 2013 (12 years ago)
Company Description:
- Xometry is a leading AI-enabled marketplace for on-demand manufacturing, transforming one of the largest industries in the world
- It is a public company listed on NASDAQ (symbol: XMTR)
- Xometry's online quoting portal and network of thousands of manufacturing facilities help ensure fast lead times while offering a broad array of capabilities, including CNC Machining, 3D Printing, Injection Molding, Sheet Metal Fabrication, Sheet Cutting, and Casting
Company Specialties:
- Production Manufacturing
- Rapid Prototyping
- RFQ Service
- Supply Chain Solutions
- On-demand Manufacturing
- Large-scale Production
- Quality Assurance
- Vetted Supplier Network
- Competitive Pricing
- US Manufacturing Network
- Global Manufacturing Network
- ITAR-registered
- ISO 9001:2015
- ISO 13485:2016
- IATF 16949:2016
- AS9100D
Company Website: www.xometry.com
ASSUMPTION: Xometry is a well-established company in the manufacturing software industry, with a strong focus on AI-enabled marketplace solutions and a commitment to quality and customer satisfaction.
📊 Role Analysis
Career Level: Mid-Senior level (6-10 years of experience)
Reporting Structure: This role reports directly to the Vice President of Marketing
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its marketing team
- Opportunities to work on high-impact projects that drive customer engagement and retention
- Chance to learn from and collaborate with experienced marketing professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing strategy and customer engagement initiatives.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): North Bethesda, MD, and Lexington, KY
Geographic Context:
- The Washington DC - Baltimore Area is a major hub for technology and software development companies
- Lexington, KY, is a growing city with a thriving manufacturing industry
- Both locations offer a mix of urban and suburban living options
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Campaign execution and optimization
- Cross-functional collaboration
- Customer-centric mindset
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, data analysis, and campaign execution skills
- Be ready to discuss your approach to customer segmentation, trigger-based automation, and campaign optimization
- Research Xometry's industry and competitors to demonstrate your understanding of the market landscape
ATS Keywords: Lifecycle Marketing, CRM, Email Marketing, Data Analysis, Segmentation Strategy, Behavioral Triggers, Campaign Optimization, Collaboration, Marketing Automation, Customer Retention, Performance Metrics, Product Engagement, Content Alignment, User Behavior Modeling, Google Suite, AI-Powered Tools
ASSUMPTION: The interview process will focus on assessing the candidate's strategic marketing mindset, data analysis skills, and ability to work effectively with cross-functional teams to drive customer engagement and retention.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Suite (Sheets, Slides, etc.)
- AI-powered marketing tools (e.g., marketing automation platforms)
ASSUMPTION: This role requires proficiency in marketing automation and CRM platforms, as well as experience with AI-powered marketing tools to drive customer engagement and retention.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Strategic and data-driven
- Collaborative and cross-functional
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving customer engagement and retention through data-driven marketing strategies?
- Are you comfortable working collaboratively with cross-functional teams to deliver high-quality customer experiences?
- Do you thrive in a dynamic, fast-paced environment and enjoy working on high-impact projects?
ASSUMPTION: Xometry values candidates who are strategic, data-driven, and collaborative, with a strong customer-centric mindset and the ability to thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing a high volume of customer communications and ensuring personalization and relevance
- Keeping up with industry trends and best practices in lifecycle marketing and CRM
- Balancing short-term campaign optimization with long-term strategy development
- Collaborating effectively with cross-functional teams to align marketing efforts with business goals
ASSUMPTION: This role presents unique challenges that require a strong strategic mindset, exceptional organizational skills, and the ability to balance short-term campaign optimization with long-term strategy development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on customer retention and engagement, rather than acquisition
- This role requires a strong understanding of customer behavior modeling and trigger-based automation, which may not be as emphasized in other marketing positions
- Career progression in this role may lead to leadership positions in customer engagement, retention, or CRM, rather than traditional marketing management tracks
ASSUMPTION: This role is unique in its focus on customer retention and engagement, requiring a specific set of skills and knowledge that may not be as emphasized in other marketing positions.
📝 Sample Projects
- Developing and executing a customer onboarding campaign that drives activation and engagement within the first 30 days
- Creating and optimizing a win-back campaign that re-engages inactive customers and encourages repeat purchases
- Implementing a loyalty program that rewards customers for their continued engagement and purchases
ASSUMPTION: These sample projects demonstrate the strategic and data-driven approach required to drive customer engagement and retention in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current customer engagement and retention strategies, and how this role fits into those plans?
- How does the marketing team collaborate with product, sales, and customer success to ensure alignment and cohesive campaign sequencing?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- How does the company support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the customer engagement and retention efforts, and how can this role address them?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company's marketing strategy, and the team's dynamics, allowing you to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, data analysis, and campaign execution skills
- Research Xometry's industry and competitors to demonstrate your understanding of the market landscape
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
