📌 Core Information
🔹 Job Title: Senior Manager, Lifecycle Marketing
🔹 Company: Aceable
🔹 Location: Austin, TX
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Architecting and executing multichannel lifecycle marketing strategies
- Leading and developing a team of lifecycle marketing specialists
- Crafting high-impact, emotionally resonant messaging
- Optimizing performance through experimentation and analysis
ASSUMPTION: This role requires a blend of creative thinking and technical sophistication, with a focus on driving business growth through customer engagement and retention.
📋 Key Responsibilities
✅ Own the full lifecycle marketing strategy across email, SMS, push notifications, and in-app messaging
✅ Manage, mentor, and develop a team of lifecycle marketing specialists
✅ Lead copywriting strategy and oversee the development of compelling, conversion-focused messaging
✅ Develop automated, behavior-triggered flows and journey orchestration based on real-time data signals
✅ Drive A/B and multivariate testing across all channels to optimize performance and unlock key learnings
✅ Create segmentation strategies and personalized experiences to deepen user engagement
✅ Collaborate cross-functionally to ensure messaging aligns with product usage, milestones, and customer goals
✅ Analyze campaign performance using dashboards and reporting tools, delivering actionable insights
✅ Design and execute messaging that guides customers through onboarding, engagement, feature adoption, and reactivation
✅ Oversee message cadence and prioritization to reduce fatigue and maximize relevance
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management to create effective lifecycle marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years in full-funnel customer journey lifecycle marketing or CRM, including hands-on experience with multichannel programs (email, SMS, push, in-app)
Required Skills:
- Proven experience in lifecycle marketing and team management
- Strong strategic and analytical mindset
- Fluency with lifecycle tools and platforms (Iterable, Braze, HubSpot, OneSignal, etc.)
- Deep understanding of segmentation, journey building, personalization, and behavioral triggers
- Proven track record of improving customer conversion, retention, and engagement through marketing automation
- Experience with mobile-first product experiences or app-based customer journeys
- Strong written and visual communication skills
Preferred Skills:
- Experience using AI-powered tools to accelerate content creation and streamline campaign workflows
- Proficiency in scripting for dynamic content (e.g., Liquid)
- Experience with prospect-based email and SMS campaigns
- Familiarity with customer data platforms or real-time analytics tools
ASSUMPTION: Candidates should have a strong background in lifecycle marketing and team management, with a proven track record of driving results through data-driven strategies.
💰 Compensation & Benefits
Salary Range: $126,750 - $150,000 per year
Benefits:
- Competitive total rewards (base salary + bonus/stock options, if applicable)
- 401k match
- Robust medical, dental, and vision benefits
- Generous paid time off programs + 19 paid holidays per year
- Flexible work schedule
- Wellness programs
- Free parking
- Weekly lunch, a fully stocked fridge, and plentiful snacks
- Company events and activities (holiday events, happy hours, volunteering)
- #PursueGrowth Reimbursement ($600 per year for full-time employees)
- Free Roadside Assistance subscription
Working Hours: Full-time, 40 hours per week (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range is based on industry standards for a senior-level marketing role in Austin, TX, with consideration for the required experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: E-Learning Providers
Company Size: 201-500 employees
Founded: 2012
Company Description:
- Built by former teachers, NASA engineers, and those passionate about education
- Offers affordable, engaging, and convenient online courses across mobile devices
- Expanded into real estate education, healthcare education, and mortgage and home insurance
- Serves hundreds of thousands of students per month
Company Specialties:
- Real estate and drivers ed
Company Website: http://www.aceable.com
ASSUMPTION: Aceable is a growing e-learning company with a strong focus on customer engagement and satisfaction.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role will manage a team of lifecycle marketing specialists and collaborate with various departments, including Marketing, Product, Engineering, Business Intelligence, and Design.
Work Arrangement: Hybrid (flexible work schedule with a mix of on-site and remote work)
Growth Opportunities:
- Potential to grow within the marketing department or across other teams as the company expands
- Opportunities to mentor and develop team members
- Chance to make a significant impact on the company's growth and customer engagement
ASSUMPTION: This role offers a unique opportunity to lead a team and drive strategic initiatives that impact the company's bottom line.
🌍 Location & Work Environment
Office Type: Downtown Austin office with free parking
Office Location(s): 610 W 5th St, Suite 603, Austin, Texas 78701, US
Geographic Context:
- Austin, TX, is known for its vibrant culture, tech industry, and high quality of life
- The office is located in the heart of downtown Austin, with plenty to do and see nearby
- Aceable offers a flexible work schedule, allowing employees to balance work and personal life
Work Schedule: Full-time, 40 hours per week (with flexibility for hybrid work arrangement)
ASSUMPTION: The office environment is collaborative and supportive, with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with company values
- Technical proficiency in lifecycle marketing tools and platforms
Application Tips:
- Highlight relevant experience and achievements in lifecycle marketing and team management
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
- Prepare examples of successful lifecycle marketing campaigns you've led and the results you've achieved
ATS Keywords: Lifecycle Marketing, CRM, Email Marketing, SMS Marketing, Push Notifications, In-App Messaging, Data Analysis, A/B Testing, Segmentation, Personalization, Behavioral Triggers, Marketing Automation, Team Management
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, technical skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Lifecycle marketing tools and platforms (Iterable, Braze, HubSpot, OneSignal, etc.)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Candidates should be comfortable using a variety of tools and platforms to execute lifecycle marketing campaigns and analyze performance.
👔 Cultural Fit Considerations
Company Values:
- Empowering people to learn
- Big ideas and even bigger hearts
- Work hard, play hard, and make a difference
Work Style:
- Collaborative and supportive team environment
- Focus on work-life balance
- Data-driven decision-making
Self-Assessment Questions:
- Do you have a passion for empowering people to learn and making education accessible?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you thrive in a role that requires both strategic thinking and hands-on execution?
ASSUMPTION: Aceable values candidates who are passionate about their mission, collaborative, and data-driven in their approach to work.
⚠️ Potential Challenges
- Managing a team remotely or in a hybrid work environment
- Balancing strategic planning with hands-on execution
- Keeping up with the latest trends and best practices in lifecycle marketing
- Ensuring consistent messaging and branding across multiple channels
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Senior CRM Manager position, but with a focus on lifecycle marketing and customer engagement
- Industry-specific context: E-learning providers face unique challenges in customer acquisition, retention, and engagement
- Career path comparison: This role can lead to senior marketing leadership positions, such as VP of Marketing or Chief Marketing Officer
ASSUMPTION: While this role shares similarities with other senior marketing positions, it requires a unique blend of skills and experience in lifecycle marketing and customer engagement.
📝 Sample Projects
- Developing and executing a multichannel campaign to improve customer onboarding and engagement
- Optimizing segmentation strategies to increase customer retention and lifetime value
- Collaborating with product and design teams to create in-product messaging that drives feature adoption and customer success
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, as well as the importance of collaboration with other departments.
❓ Key Questions to Ask During Interview
- How does Aceable approach customer segmentation and personalization in lifecycle marketing campaigns?
- Can you describe the team structure and dynamics within the marketing department?
- How does Aceable foster a culture of collaboration and innovation in the workplace?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Aceable balance work-life balance with the demands of a growing e-learning company?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, as well as the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful lifecycle marketing campaigns you've led and the results you've achieved
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
