Senior Manager, Lifecycle Marketing Lead (6 month, Fixed Term)

📌 Core Information

🔹 Job Title: Senior Manager, Lifecycle Marketing Lead (6 month, Fixed Term)

🔹 Company: Oura

🔹 Location: New York, United States (Remote)

🔹 Job Type: Full-time, Fixed Term (6 months)

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading Lifecycle Marketing strategy and channel management during a maternity leave cover
• Collaborating with cross-functional teams to drive campaign performance and strategic progress
• Managing key marketing systems and ensuring compliance with communication standards
• Developing and executing channel plans and lifecycle strategies across the user journey
• Communicating results, insights, and recommendations to stakeholders

ASSUMPTION: This role requires a high level of autonomy and the ability to hit the ground running, as the successful candidate will be expected to maintain momentum on critical campaigns and contribute to overall program performance.

📋 Key Responsibilities

✅ Oversee the day-to-day operations of the lifecycle team, including key marketing systems (Braze + Attentive), content calendar, and production workstreams

✅ Contribute to cross-functional planning meetings and represent Lifecycle Marketing in go-to-market launches, product updates, and promotional moments

✅ Develop and execute channel plans and Lifecycle strategies for campaigns and always-on programs across the user journey

✅ Drive performance reporting and measurement on Lifecycle strategies and campaigns, communicating results, insights, and recommendations upwards regularly

✅ Manage the production of engaging, empathetic, and relevant messaging that converts across channels and audiences in collaboration with Editorial and Creative teams

✅ Ensure proper email communication hygiene and compliance protocols, following GDPR, CCPA, CAN-SPAM, etc. standards

ASSUMPTION: This role involves managing multiple moving pieces and requires strong project management and prioritization skills, as well as the ability to work autonomously and collaboratively in an ambiguous environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of hands-on experience in lifecycle marketing, with a proven track record for success in startup environments

Required Skills:

• Direct experience with the full suite of Braze features and channels (CRM)
• Direct experience with visualization and analytics tools such as amplitude and snowflake (SQL is a plus)
• Confident communicator and collaborator who can step into a lead role and keep stakeholders aligned
• Self-motivated, strong work ethic, and can work autonomously and collaboratively in an ambiguous environment
• Excellent project management and prioritization skills; ability to manage many moving pieces independently

Preferred Skills:

• Experience with Attentive or similar SMS marketing platforms
• Familiarity with the Oura product and brand

ASSUMPTION: Candidates with experience in the wellness and fitness industry or wearable technology may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $128,000 - $186,000 per year (based on location and experience level)

Benefits:

• Health, dental, and vision insurance
• Accrued paid time off and wellness time off, and 5 sick days

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the United States. The actual offer may vary depending on the candidate's location, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 501-1,000 employees (Mid-size)

Founded: 2013

Company Description:

• Oura is an award-winning, fast-growing startup that helps people get up close and personal with their health
• The Oura Ring and Oura App provide daily insights into sleep, activity, stress, recovery, and much more
• Oura is on a mission to empower every person to own their inner potential and is seeking talented individuals to join them on their journey

Company Specialties:

• Consumer electronics
• Health technology
• Wearable technology
• Sleep monitoring
• Software development

Company Website: ouraring.com

ASSUMPTION: Oura is a well-established company in the wellness and fitness industry, with a strong focus on innovation and customer experience.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: Reports to the Senior Director, Growth Marketing

Work Arrangement: Remote OK (with potential for on-site collaboration)

Growth Opportunities:

• Potential to contribute to long-term strategic planning and growth initiatives
• Opportunity to work with a diverse, multi-disciplinary team of experts
• Possibility to extend the fixed-term contract based on performance and organizational needs

ASSUMPTION: This role offers a unique opportunity to gain experience in a leadership position and make a significant impact on the company's growth during a critical period.

🌍 Location & Work Environment

Office Type: Remote-first with potential for on-site collaboration

Office Location(s): San Francisco, California; Oulu, Finland; Helsinki, Finland

Geographic Context:

• New York, United States: The role is based in New York but can be performed remotely
• Oula, Finland: One of Oura's offices is located in Oula, Finland, which is known for its strong tech industry and high quality of life
• Helsinki, Finland: Another Oura office is located in Helsinki, Finland, which is the capital and largest city in Finland

Work Schedule: Full-time (40 hours per week) with flexibility for a healthy work-life balance

ASSUMPTION: The remote nature of this role allows for greater flexibility and work-life balance, while also providing opportunities for on-site collaboration and cultural exchange.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with key stakeholders

Key Assessment Areas:

• Lifecycle marketing expertise and strategic thinking
• Communication and collaboration skills
• Problem-solving and project management abilities
• Cultural fit and alignment with Oura's values

Application Tips:

• Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills
• Be prepared to discuss your approach to Lifecycle Marketing strategy and channel management
• Demonstrate your ability to work autonomously and collaboratively in an ambiguous environment

ATS Keywords: Lifecycle Marketing, Braze, CRM, Channel Management, Campaign Performance, User Journey, Cross-functional Collaboration, Project Management

ASSUMPTION: The interview process for this role may include assessments or case studies to evaluate the candidate's technical skills and strategic thinking.

🛠️ Tools & Technologies

• Braze (CRM)
• Attentive (SMS marketing)
• Amplitude (analytics)
• Snowflake (data warehousing)
• SQL (database query language)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Oura empowers people to own their inner potential and take control of their health
• Innovation: Oura fosters a culture of innovation and continuous learning
• Collaboration: Oura values collaboration and teamwork to achieve common goals

Work Style:

• Data-driven: Oura uses data and analytics to inform decision-making and drive results
• Adaptable: Oura values adaptability and the ability to thrive in a fast-paced, dynamic environment
• Customer-focused: Oura prioritizes the needs and preferences of its customers in all aspects of its business

Self-Assessment Questions:

• How do you embody Oura's values in your approach to Lifecycle Marketing?
• How do you balance autonomy and collaboration in a remote work environment?
• How do you prioritize and manage multiple moving pieces in a dynamic project landscape?

ASSUMPTION: Candidates who demonstrate a strong alignment with Oura's values and a customer-centric mindset will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Working in a fast-paced, dynamic environment with a high degree of autonomy
• Ensuring compliance with communication standards and regulations
• Contributing to long-term strategic planning while also managing day-to-day operations

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a customer-centric mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on Lifecycle Marketing strategy and channel management during a maternity leave cover
• Similar roles in the industry may have a broader focus on growth marketing or customer engagement
• Career progression in this role may lead to a permanent position or other senior leadership opportunities within the Marketing team

ASSUMPTION: Candidates should consider how this role aligns with their long-term career goals and whether they are interested in a fixed-term or permanent position.

📝 Sample Projects

• Developing and executing a Lifecycle Marketing strategy for a new product launch
• Optimizing email communication hygiene and compliance protocols for a large user base
• Managing a cross-functional team to deliver a high-impact campaign across multiple channels

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the successful candidate may face in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall growth strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Oura support work-life balance and employee well-being?
• What opportunities are there for professional development and growth within the Marketing team?
• How does Oura approach cross-functional collaboration and communication?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its culture, while also providing valuable insights into the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills
• Prepare for a phone or video screen with the hiring manager, focusing on your approach to Lifecycle Marketing strategy and channel management
• Complete a technical assessment or case study, demonstrating your ability to work autonomously and collaboratively in an ambiguous environment
• Follow up with the hiring manager one week after your application submission, expressing your interest in the role and asking about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.