📌 Core Information
🔹 Job Title: Senior Manager/Manager, Growth Marketing
🔹 Company: Realm
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Building and managing the growth of the customer base through various marketing channels
- Identifying and capitalizing on growth opportunities throughout the customer journey
- Acting as an owner and thought partner to identify new growth opportunities
- Operating autonomously and experimenting with new strategies, including in-person strategies
ASSUMPTION: This role requires a strategic mindset and the ability to work independently to drive growth across multiple channels.
📋 Key Responsibilities
✅ Build 0-1 strategic growth marketing initiatives, focused on homeowners
✅ Work with customers to identify new growth opportunities along the customer journey
✅ Own key results related to new growth strategies
✅ Report to the VP of Operations and partner closely with all department leads to identify where new channels can be best implemented to grow customer reach
ASSUMPTION: This role involves a high degree of autonomy and collaboration with various teams to achieve growth objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in full-cycle growth marketing, digital marketing, product marketing, or a related field
Required Skills:
- Proven track record in building, scaling, and leading marketing programs in a consumer-facing business
- Strong analytical skills and ability to dive into qualitative and quantitative metrics
- Excellent communication and collaboration skills
- Prior experience working at high-growth startup businesses
- Willingness to roll up sleeves and try new strategies
Preferred Skills:
- Experience in the real estate or home renovation industry
- Familiarity with marketing automation tools and CRM software
ASSUMPTION: Candidates with experience in high-growth startups and a strong analytical background will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $135,000 per year (based on experience and qualifications)
Benefits:
- Competitive, performance-based pay
- Diverse and supportive people-first environment
- Opportunity for impact and purpose in efforts
- Hybrid work environment: 3 days per week in the Culver City office
Working Hours: Full-time, with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate & Home Renovation
Company Size: Small (11-50 employees)
Founded: 2019
Company Description:
- Realm empowers homeowners with guidance to unlock their home's full potential
- Through advanced technology, they make renovating and building worry-free with expert advice, vetted contractors, and customized plans
- Founded in New York City in 2019, Realm is backed by top investors and has powered over 900m of renovations
Company Specialties:
- Home Renovation Guidance
- Customized Home Plans
- Vetted Contractors
Company Website: realmhome.com
ASSUMPTION: Realm is a well-funded startup with a strong focus on technology and customer experience in the home renovation industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the VP of Operations
Work Arrangement: Hybrid (3 days in office, 2 days remote)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to build Realm's presence and brand
- Chance to work at a hyper-growth venture-backed start-up
ASSUMPTION: This role offers significant growth potential as Realm continues to expand its customer base and services.
🌍 Location & Work Environment
Office Type: Hybrid (Culver City office)
Office Location(s): Culver City, California
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse population and a thriving job market
- The Culver City office is located in a bustling neighborhood with easy access to public transportation and amenities
- Los Angeles offers a variety of cultural, recreational, and entertainment options
Work Schedule: Full-time, with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The hybrid work environment offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with team members
- Final interview with the VP of Operations
Key Assessment Areas:
- Problem-solving skills and strategic mindset
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Realm's values
Application Tips:
- Highlight your experience in growth marketing and your ability to drive results
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and skills-based interview questions
ATS Keywords: Growth Marketing, Digital Marketing, Product Marketing, Customer Journey, Strategic Initiatives, Analytical Skills, Communication, Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Empowering homeowners
- Expert guidance and support
- Customized plans and solutions
Work Style:
- Autonomous and self-starting
- Collaborative and team-oriented
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in an autonomous environment and enjoy working independently?
- Are you comfortable collaborating with various teams to achieve common goals?
- Do you have a strong analytical mindset and enjoy diving into data to make informed decisions?
ASSUMPTION: Realm values candidates who are self-motivated, collaborative, and data-driven, with a strong commitment to empowering homeowners.
⚠️ Potential Challenges
- Working in a fast-paced, ever-changing startup environment
- Managing multiple priorities and growth initiatives simultaneously
- Adapting to new tools and technologies as the company grows
- Balancing in-office collaboration with remote work
ASSUMPTION: These challenges can be overcome by candidates who are adaptable, organized, and effective communicators.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on growth strategies and customer journey optimization
- Compared to other growth marketing roles, this position offers a high degree of autonomy and the opportunity to build from the ground up
- Career progression may involve moving into a leadership role as the company expands
ASSUMPTION: This role offers a unique blend of strategic thinking, autonomy, and growth opportunities compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive customer acquisition
- Analyzing customer data to identify trends and optimize the customer journey
- Collaborating with cross-functional teams to launch a new product or service
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- How does Realm support the growth and development of its employees?
- What are the most significant challenges facing the company in the next year, and how can this role help address them?
- How does the team collaborate and communicate to achieve common goals?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Realm foster a diverse and inclusive work environment?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in growth marketing
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
