Senior Manager - Marketing Analytics

📌 Core Information

🔹 Job Title: Senior Manager - Marketing Analytics

🔹 Company: Wood Mackenzie

🔹 Location: Gurugram, India

🔹 Job Type: Full-time, Hybrid

🔹 Category: Information Services

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading the Analytics function of the Marketing Performance team
• Developing an Analytics strategy and roadmap to provide actionable insights
• Collaborating with Marketing, Sales, Product, and Research teams to drive business improvements
• Managing a small team of Analysts and coaching them for growth
• Working primarily with Marketing stakeholders and using a range of methods to answer questions and provide insights

ASSUMPTION: This role requires a strategic mindset and strong communication skills to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Provide Analytics & Insight that enables Marketing colleagues to make more informed decisions by maximizing the potential of different datasets available.

✅ Work on a range of projects to develop performance, including but not limited to Multi-touch attribution, propensity modelling, ROI analysis, Campaign analysis, Marketing Mix Modelling.

✅ Create the Analytics & Insight strategy and roadmap.

✅ Work with Marketing, Sales, Product & Research to drive business decisions using Data & Analytics.

✅ Manage a small team of Analysts and develop the current format for how Analytics and Insight is used across Marketing.

✅ Provide examples of Analytics and Insight that help to contribute to improvements in lead managers conversion rates.

✅ Work with ABM teams to develop Insights for high value renewals.

✅ Work with campaign managers to develop campaign effectiveness reporting based on effective data storytelling techniques.

✅ Identify gap analysis, understanding where Marketing is missing opportunities for performance improvements.

✅ Identify opportunities for continuously improving data quality.

✅ Engage with Senior stakeholders to present analysis via storytelling techniques.

✅ Contribute and work with data privacy, procurement and legal to define Data Governance, quality, and hygiene structure.

✅ Prioritize requests and projects effectively within Asana and respectfully manage stakeholder expectations.

✅ Work closely with Marketing Operations to enhance data collection and feedback via effective analysis.

ASSUMPTION: This role requires a proactive approach to identifying opportunities and addressing challenges in the Marketing Analytics function.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, Statistics, or a related discipline).

Experience: 7+ years of experience in leading a Marketing Analytics team, building strategies to enhance use of Data.

Required Skills:

• Proven experience in providing Analytics & Insight in a B2B Marketing role.
• Experience in using data from MarTech tools such as Salesforce, Pardot (or other Automation tools), GA4, Dreamdata and ABM tools such as 6Sense or Demandbase.
• Superb presentation skills, with the ability to engage Senior level executives.
• Data storytelling ability, with a focus on simplifying Insights to focus on the most important Insights.
• Excellent communication skills, verbal and written.
• The ability to identify methods for collecting data, perform advanced data analysis and articulate findings to stakeholders with varying data maturity levels.
• The ability to prioritize effectively and comfortable adjust priorities to meet targets.
• A proactive and strategic approach, with a focus on high value strategic projects.
• The ability to use SQL to extract data for analysis.
• Experience of managing a team, with the ability to coach and develop more junior members.
• Knowledge of data governance and hygiene best practices.
• A curious nature, with the ability to investigate business critical questions via Analytics & Insight.
• Excellent stakeholder management, with the ability to challenge stakeholders.

Preferred Skills:

• Experience in the Energy or related industries.
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in the Energy industry or related sectors may have a competitive advantage in understanding the specific data and analytics needs of this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a Senior Manager role in Marketing Analytics in Gurugram, India)

Benefits:

• Health insurance and retirement plans.
• Performance-based bonuses and incentives.
• Opportunities for professional development and training.
• Flexible working hours and hybrid work arrangement.

Working Hours: Full-time, typically 40 hours per week, with some flexibility for hybrid work arrangement.

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Manager role in Marketing Analytics in Gurugram, India. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, specifically focused on the Energy sector.

Company Size: 1,001-5,000 employees, which means there are opportunities for career growth and diverse experiences within the organization.

Founded: 1973, with a rich history and extensive expertise in the Energy industry.

Company Description:

• Wood Mackenzie is the leading global provider of data and analytics solutions for the renewables, energy, and natural resources sectors.
• The company's services include data, analytics, insight, events, and consultancy, empowering energy producers, governments, and financial institutions to make confident investment decisions.
• Wood Mackenzie has over 2,300 experts across more than 30 global locations, covering the entire supply chain.

Company Specialties:

• Energy
• Metals
• Mining
• Research
• Consulting
• Oil
• Gas
• Power
• Coal
• Chemicals
• Renewables
• Energy transition
• Hydrogen
• CCUS
• Commodities
• Events
• Upstream
• Downstream
• Solar
• Wind
• Energy Storage
• LNG
• and Carbon Management

Company Website: WoodMac.com

ASSUMPTION: Wood Mackenzie's extensive experience and global presence provide a strong foundation for candidates to build their careers in the Energy industry.

📊 Role Analysis

Career Level: Senior Manager, with the opportunity to grow and develop within the organization.

Reporting Structure: This role reports directly to the Head of Marketing Performance and works closely with various teams, including Marketing, Sales, Product, and Research.

Work Arrangement: Hybrid, with a mix of on-site and remote work, typically 2-3 days per week on-site.

Growth Opportunities:

• Potential to grow within the Marketing department or explore other opportunities within the organization.
• Chance to develop leadership and management skills by coaching and mentoring junior team members.
• Opportunities to work on high-impact projects and contribute to the company's success in the Energy transition.

ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and evolving industry.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of on-site and remote work.

Office Location(s): Gurugram, India

Geographic Context:

• Gurugram is a major IT hub and one of the largest cities in India, offering a vibrant and dynamic work environment.
• The city is well-connected by road, rail, and air, making it easily accessible from other major cities in India and abroad.
• Gurugram has a humid subtropical climate, with hot summers and mild winters, and experiences monsoon rains during the summer months.

Work Schedule: Full-time, typically 40 hours per week, with some flexibility for hybrid work arrangement.

ASSUMPTION: Gurugram's thriving IT industry and strategic location make it an attractive place to work for professionals in the Energy and related sectors.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• Technical assessment or case study to evaluate analytical and problem-solving skills.
• Final round interview with the hiring manager and other team members to discuss the role, responsibilities, and company culture.

Key Assessment Areas:

• Analytical and problem-solving skills.
• Communication and presentation skills.
• Cultural fit and alignment with Wood Mackenzie's values.
• Strategic thinking and ability to develop an Analytics strategy and roadmap.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching Wood Mackenzie's industry, company culture, and recent projects.
• Be ready to discuss your approach to data analysis, storytelling, and stakeholder management.

ATS Keywords: Marketing Analytics, Data Analysis, B2B Marketing, SQL, Data Storytelling, Team Management, Stakeholder Management, Data Governance, MarTech Tools, Campaign Analysis, ROI Analysis, Multi-Touch Attribution, Propensity Modelling, Marketing Mix Modelling, Communication Skills, Curiosity, Strategic Thinking

ASSUMPTION: Wood Mackenzie's interview process is designed to assess candidates' technical skills, cultural fit, and strategic thinking, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Salesforce
• Pardot (or other Automation tools)
• GA4
• Dreamdata
• 6Sense or Demandbase
• SQL
• Asana
• Microsoft Office Suite

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to collect, analyze, and present data-driven insights to stakeholders.

👔 Cultural Fit Considerations

Company Values:

• Inclusive – we succeed together.
• Trusting – we choose to trust each other.
• Customer committed – we put customers at the heart of our decisions.
• Future Focused – we accelerate change.
• Curious – we turn knowledge into action.

Work Style:

• Collaborative and cross-functional, working with various teams to drive business improvements.
• Data-driven, with a focus on using Analytics to inform decision-making.
• Agile and adaptable, responding to changing market conditions and stakeholder needs.

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional work environment?
• Are you comfortable working with data and using Analytics to inform decision-making?
• Can you adapt to changing market conditions and stakeholder needs?

ASSUMPTION: Candidates who align with Wood Mackenzie's values and work style are more likely to succeed in this role and contribute to the company's success in the Energy transition.

⚠️ Potential Challenges

• Managing stakeholder expectations and prioritizing projects effectively in a fast-paced, dynamic environment.
• Keeping up with the latest trends and developments in the Energy industry and related technologies.
• Balancing the need for strategic, long-term thinking with the demands of day-to-day tactical tasks and projects.
• Working effectively in a hybrid work arrangement, balancing on-site and remote work responsibilities.

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a proactive and strategic approach to the role.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Analytics roles, this position offers a unique opportunity to work in the Energy industry and contribute to the Energy transition.
• Industry-specific context: The Energy industry is dynamic and evolving, with a strong focus on data-driven decision-making and innovation.
• Career path comparison: This role offers a clear path for career growth within the Marketing department or exploration of other opportunities within the organization.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired industry and functional specializations.

📝 Sample Projects

• Developing a multi-touch attribution model to optimize marketing spend and improve ROI for a major Energy client.
• Conducting a comprehensive data audit and governance review to ensure data quality, security, and compliance with industry standards.
• Creating a predictive model to identify high-value customers and optimize customer retention strategies for a leading Energy company.

ASSUMPTION: These sample projects illustrate the range of opportunities available in this role, from strategic, long-term initiatives to tactical, day-to-day tasks.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall Marketing department structure and strategy?
• What are the most pressing challenges facing the Marketing Performance team, and how can this role address them?
• What opportunities are there for professional development and growth within the organization?
• How does Wood Mackenzie support work-life balance and employee well-being, particularly in a hybrid work arrangement?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Wood Mackenzie careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided.
• Prepare for the interview by researching Wood Mackenzie's industry, company culture, and recent projects, and be ready to discuss your approach to data analysis, storytelling, and stakeholder management.
• If selected, be prepared to complete a technical assessment or case study to evaluate your analytical and problem-solving skills.
• Follow up with the hiring manager one week after your final round interview to express your continued interest in the role and ask about next steps in the hiring process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.