📌 Core Information
🔹 Job Title: Senior Manager, Marketing Analytics
🔹 Company: Fortis Games
🔹 Location: Remote - United States
🔹 Job Type: Full-time
🔹 Category: Computer Games
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Leadership of analytics for all publishing functions, driving performance through data insights
- Collaboration with marketing, product, UA, and leadership teams to inform strategic decisions
- Optimization of user acquisition, lifecycle, monetization, and other publishing functions
- Mentoring and guiding analysts to build and scale the team's capabilities
ASSUMPTION: This role requires a balance of strategic thinking, hands-on analytics, and strong communication skills to effectively partner with various teams and drive data-informed decisions.
📋 Key Responsibilities
✅ Lead analytics for all publishing functions, including user acquisition (UA), CRM, ad monetization, and creative performance
✅ Develop and maintain data models and dashboards to visualize marketing data and provide actionable insights
✅ Partner with UA and creative teams to evaluate media mix, optimize spend, and improve creative effectiveness with data-driven insights
✅ Drive lifecycle marketing analytics: Analyze push/email campaign performance, segmentation, and personalization strategies
✅ Manage attribution and measurement: Work closely with MMPs (e.g., Appsflyer, Adjust) to ensure accurate tracking and reporting
✅ Collaborate with the data engineering team to create and implement data collection strategies
✅ Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition
ASSUMPTION: This role requires a deep understanding of digital marketing channels, performance metrics, and attribution models to optimize user acquisition campaigns for maximum ROI.
🎯 Required Qualifications
Education: Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Economics, or a related discipline) or equivalent experience
Experience: 5-7 years of proven experience in marketing analytics, with a focus on user acquisition and publishing analytics in the gaming industry
Required Skills:
- Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms
- High proficiency in statistical analysis, including designing A/B tests and analyzing performance to assess marketing campaign effectiveness
- High proficiency in data visualization tools like Looker, demonstrating the capability to craft engaging and insightful dashboards and reports
- Deep understanding of digital marketing channels, performance metrics, and attribution models
- Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization
- Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment
- Proven experience in mentoring and guiding analysts
- Passion for gaming and a keen interest in leveraging data and analytics to drive growth and success in the gaming industry
Preferred Skills:
- Experience with gaming-specific analytics tools and platforms
- Familiarity with gaming industry trends and best practices
ASSUMPTION: Candidates with experience in gaming-specific analytics tools and familiarity with gaming industry trends may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in marketing analytics within the gaming industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The provided salary range is an estimate based on industry standards for a Senior Manager role in marketing analytics within the gaming industry. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Fortis Games is a global game studio focused on creating worlds that matter, challenge minds, build connections, and inspire communities. They aim to create a positive impact on society and culture through their games.
Company Size: Fortis Games has 201-500 employees, providing a mid-sized company environment where applicants can have a significant impact on the organization's growth and success.
Founded: Fortis Games was founded by industry veterans with a mission to create games that have a positive impact on society and culture.
Company Description:
- Fortis Games is a global game studio with a mission to create worlds that matter
- The company believes in the power of games to create a positive impact on society and culture
- Fortis Games seeks the best talent from around the world to create a best-in-class games studio, regardless of location
Company Specialties:
- Video games
- Games
- Gaming
- Social games
- And interactive entertainment
Company Website: fortisgames.com
ASSUMPTION: Fortis Games is a growing company with a strong focus on creating meaningful games and fostering a diverse and inclusive work environment.
📊 Role Analysis
Career Level: This role is a senior management position, requiring strategic thinking, leadership, and expertise in marketing analytics within the gaming industry.
Reporting Structure: The Senior Manager, Marketing Analytics will report directly to the VP of Marketing and work closely with various teams, including marketing, product, UA, and leadership.
Work Arrangement: This role is remote, allowing for flexibility and work-life balance.
Growth Opportunities:
- As Fortis Games continues to grow, there will be opportunities for the incumbent to expand their team and take on more strategic responsibilities
- The company's focus on fostering growth and development may present internal mobility opportunities
- Working in a senior management role at a growing game studio can provide valuable experience for future career advancement
ASSUMPTION: Fortis Games' focus on growth and development, along with its mid-sized company structure, provides ample opportunities for career growth and advancement.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office location specified
Office Location(s): N/A (remote work)
Geographic Context:
- The United States has a well-established gaming industry with numerous opportunities for growth and innovation
- Remote work allows for flexibility and the ability to work from various locations within the United States
- The gaming industry in the United States is competitive, with a strong focus on data-driven decision-making
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote work arrangement for this role provides flexibility and the ability to work from various locations within the United States, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Fortis Games careers portal
- Phone or video screen with the HR team to discuss qualifications and fit for the role
- Technical interview with the data engineering team to assess data analysis and visualization skills
- Final interview with the VP of Marketing and other key stakeholders to discuss strategic fit and cultural alignment
Key Assessment Areas:
- Data analysis and visualization skills
- Strategic thinking and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Fortis Games' mission and values
Application Tips:
- Highlight relevant experience in marketing analytics within the gaming industry
- Demonstrate proficiency in data analysis tools and programming languages, such as SQL, Python, or R
- Showcase strong communication and collaboration skills through examples of successful cross-functional collaborations
- Tailor your resume and cover letter to emphasize your fit for the role and Fortis Games' mission
ATS Keywords: Marketing Analytics, User Acquisition, Gaming Industry, Data Analysis, SQL, Python, R, Looker, Digital Marketing, Performance Metrics, Attribution Models, Project Management, Mentoring, Collaboration
ASSUMPTION: Fortis Games uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application pass through the ATS and increase your chances of being considered for the role.
🛠️ Tools & Technologies
- Data analysis tools: SQL, Python, R
- Data visualization tools: Looker
- Marketing analytics tools: MMPs (e.g., Appsflyer, Adjust)
- Project management tools: Not specified
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should highlight their proficiency in these tools and technologies in their application materials.
👔 Cultural Fit Considerations
Company Values:
- Create worlds that matter
- Challenge minds
- Build connections
- Inspire communities
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Flexible and adaptable
- Growth-oriented and inclusive
Self-Assessment Questions:
- Do you share Fortis Games' mission to create games that have a positive impact on society and culture?
- Are you comfortable working in a remote, collaborative environment with teams across various time zones?
- Do you thrive in a fast-paced, dynamic work environment that requires strong project management skills and the ability to manage multiple priorities?
ASSUMPTION: Fortis Games values candidates who align with their mission and work style, as well as those who demonstrate strong communication, collaboration, and project management skills.
⚠️ Potential Challenges
- Working remotely may present challenges in terms of communication and collaboration with team members across various time zones
- The gaming industry is competitive, with a strong focus on data-driven decision-making, which may require long hours and quick turnaround times
- The role may require occasional travel for industry events, conferences, or team-building activities
- As a growing company, Fortis Games may experience organizational changes and growing pains that could impact the role and its responsibilities
ASSUMPTION: Candidates should be prepared to navigate potential challenges related to remote work, industry competitiveness, occasional travel, and organizational changes as Fortis Games continues to grow and evolve.
📈 Similar Roles Comparison
- Compared to other Senior Manager, Marketing Analytics roles in the gaming industry, this role may offer more strategic responsibilities and opportunities for growth as Fortis Games continues to expand
- The gaming industry is competitive, with a strong focus on data-driven decision-making, which may result in higher expectations for performance and growth
- As a mid-sized company, Fortis Games may provide more opportunities for career advancement and internal mobility compared to larger, more established gaming studios
ASSUMPTION: Candidates should research similar roles in the gaming industry to better understand the competitive landscape and expectations for performance and growth in this role.
📝 Sample Projects
- Developing and implementing a data collection strategy to capture key marketing data from various sources, such as digital ad platforms, app stores, MMPs, and other external platforms
- Creating and maintaining data models and dashboards to visualize marketing data and provide actionable insights for various teams, including marketing, product, UA, and leadership
- Conducting A/B tests and analyzing performance to assess marketing campaign effectiveness and optimize user acquisition campaigns for maximum ROI
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to lead analytics for all publishing functions, drive performance through data insights, and collaborate with various teams to optimize user acquisition, lifecycle, monetization, and other publishing functions.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the marketing analytics function at Fortis Games, and how this role will contribute to its evolution?
- How does Fortis Games support the professional development and growth of its employees, particularly in the marketing analytics function?
- Can you provide examples of how Fortis Games fosters a culture of diversity, equity, and belonging, and how this role will contribute to that mission?
- How does Fortis Games approach collaboration and communication in a remote work environment, and what tools and processes are in place to support remote team members?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: These key questions are designed to help candidates better understand the role's responsibilities, the company's culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Fortis Games careers portal
- Tailor your resume and cover letter to emphasize your fit for the role and Fortis Games' mission
- Prepare examples of your data analysis and visualization skills, as well as your strategic thinking and problem-solving abilities
- Follow up with the Fortis Games HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
