📌 Core Information
🔹 Job Title: Senior Manager, Marketing Analytics
🔹 Company: CIBC
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid (1-3 days on-site)
🔹 Category: Banking, Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving data-driven decision making for marketing stakeholders
- Leading high-impact initiatives such as Market Mix Modelling and Customer Segmentation
- Collaborating with cross-functional teams to optimize marketing resource utilization
- Developing and maintaining strong relationships with business partners
- Mentoring and developing talent within the Marketing Analytics team
ASSUMPTION: This role requires a balance of technical expertise and strong communication skills to effectively translate data insights into actionable business strategies.
📋 Key Responsibilities
✅ Support marketing stakeholders through analytics and consulting to drive data-driven decision making
✅ Lead high-impact initiatives such as Market Mix Modelling, Customer Life Cycle Management, Data Strategy, Customer Segmentation, etc.
✅ Develop and maintain strong relationships with business partners, understanding their priorities and driving business value through analytics
✅ Collaborate with cross-functional teams, including Campaign Execution, Client Offers, Market Research, and Communications, to further outcomes for partners
✅ Participate in cross-functional project teams to drive process and performance improvements
✅ Consult with and mentor internal and external sources, colleagues, and others to discuss information and best practices
✅ Assist in recruiting and developing talent for CIBC Marketing Analytics teams
ASSUMPTION: The role involves a mix of independent work and collaboration with various teams, requiring strong project management and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Economics, or a related discipline). A Master's degree or MBA would be an asset.
Experience: 5-10 years of experience in marketing analytics, with a proven track record of driving business value through data-driven insights.
Required Skills:
- Proven expertise in data analysis and modeling using tools such as SAS, Oracle, Python, and R
- Strong storytelling skills to effectively communicate complex data insights to non-technical stakeholders
- Ability to work with large volumes of data to derive key trends, patterns, and insights
- Proven experience in developing, building, and maintaining analysis and dashboards
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work independently and in a team environment
Preferred Skills:
- Experience with marketing data and analytics technology, such as knowledge of SQL, Oracle, SAS, Tableau, Python, or R
- Familiarity with data and analytics technology, such as knowledge of SQL, Oracle, SAS, Tableau, Python, or R
ASSUMPTION: A strong quantitative background is essential for this role, with a preference for candidates who have a Master's degree or MBA.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a Senior Manager role in Marketing Analytics in Toronto)
Benefits:
- Competitive salary and incentive pay
- Banking benefits and benefits program
- Defined benefit pension plan
- Employee share purchase plan
- Vacation offering and wellbeing support
- Social recognition program
Working Hours: 37.5 hours per week, with flexibility for a hybrid work arrangement (1-3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking. CIBC is one of Canada's leading banks, offering a full range of financial products and services to both personal and business clients.
Company Size: Large (10,001+ employees). As a large organization, CIBC offers numerous opportunities for career growth and development.
Founded: 1867. CIBC has a long history and a strong reputation in the Canadian banking industry.
Company Description:
- CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong.
- The company seeks to provide reliable financial products and services, with a focus on innovation and customer-centricity.
- CIBC has been named a top employer in Canada and offers a culture of innovation, trust, teamwork, and accountability.
Company Specialties:
- Retail Banking
- Business Banking
- Wealth Management
- Wholesale Banking
Company Website: www.cibc.com
ASSUMPTION: CIBC's large size and extensive history in the banking industry provide a stable and established environment for employees, with ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager. This role is a senior-level position, reporting directly to the Director of Analytics and managing a team of analysts.
Reporting Structure: The Senior Manager, Marketing Analytics will report directly to the Director of Analytics and collaborate with various marketing stakeholders and business partners.
Work Arrangement: Hybrid. The role offers a hybrid work arrangement, with 1-3 days on-site per week and remote work for the remainder of the time.
Growth Opportunities:
- Potential to move into a Director-level role as the team grows and evolves
- Opportunities to lead high-impact initiatives and drive business value through data-driven insights
- Chance to mentor and develop talent within the Marketing Analytics team
ASSUMPTION: This role offers significant growth potential, with the opportunity to lead a team and drive business value through data-driven insights.
🌍 Location & Work Environment
Office Type: Hybrid. The role offers a hybrid work arrangement, with 1-3 days on-site per week and remote work for the remainder of the time.
Office Location(s): CIBC Square, 81 & 141 Bay, Toronto, Ontario, CA
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada, with a diverse and multicultural population.
- The city is known for its vibrant arts and culture scene, as well as its strong economy and job market.
- Toronto is home to a thriving tech industry, with numerous startups and established companies based in the city.
Work Schedule: The role follows a standard full-time work schedule, with the flexibility to work remotely for part of the week.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study
- Behavioral interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Job offer and onboarding
Key Assessment Areas:
- Technical skills in data analysis and modeling
- Problem-solving and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with CIBC's values
- Leadership and mentoring skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your proficiency in data analysis and modeling tools, such as SAS, Oracle, Python, and R
- Showcase your ability to communicate complex data insights in a clear and concise manner
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Research CIBC's company culture and values to ensure a strong fit with the organization
ATS Keywords: Marketing Analytics, Senior Manager, Data Analysis, Data Modeling, SAS, Oracle, Python, R, Storytelling, Business Intelligence, Marketing Performance, Marketing Programs, Marketing Strategies
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical skills and cultural fit. Applicants should be prepared to demonstrate their expertise in data analysis and modeling, as well as their ability to communicate complex data insights effectively.
🛠️ Tools & Technologies
- SAS
- Oracle
- Python
- R
- Tableau
- SQL
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are used extensively for data analysis and modeling.
👔 Cultural Fit Considerations
Company Values:
- Trust: CIBC values trust as a cornerstone of its relationships with clients, employees, and partners.
- Teamwork: CIBC fosters a collaborative work environment, with a focus on teamwork and collective success.
- Accountability: CIBC holds its employees accountable for delivering on their commitments and driving business results.
Work Style:
- Data-driven: CIBC places a strong emphasis on data-driven decision making and the use of data to drive business value.
- Innovative: CIBC encourages innovation and continuous improvement in all aspects of its business.
- Client-centric: CIBC prioritizes the needs and preferences of its clients, with a focus on delivering exceptional customer experiences.
Self-Assessment Questions:
- How do you ensure that your data analysis and insights are accurate and reliable?
- Can you provide an example of a time when you used data to drive business value and improve customer outcomes?
- How do you approach working with large volumes of data, and how do you ensure that you are focusing on the most relevant insights?
ASSUMPTION: CIBC's culture places a strong emphasis on data-driven decision making, innovation, and client-centricity. Applicants should be prepared to demonstrate their ability to work effectively in a data-driven environment and to prioritize the needs of CIBC's clients.
⚠️ Potential Challenges
- The role may require working with large and complex datasets, which can be time-consuming and challenging to analyze effectively.
- The role may involve collaborating with multiple stakeholders, which can require strong communication and project management skills to manage competing priorities and expectations.
- The role may require working in a fast-paced and dynamic environment, with a need to adapt quickly to changing priorities and market conditions.
- The role may involve working with sensitive client data, which requires a strong commitment to privacy and security protocols.
ASSUMPTION: These challenges are inherent to a role in marketing analytics, and successful candidates will have the skills and experience to overcome them effectively.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a stronger emphasis on leadership and mentoring, with the expectation to manage a team of analysts.
- Compared to other roles in the banking industry, this position requires a higher level of technical expertise in data analysis and modeling.
- Compared to other senior-level roles, this position offers significant growth potential, with the opportunity to lead high-impact initiatives and drive business value through data-driven insights.
ASSUMPTION: This role offers a unique combination of technical expertise, leadership, and growth opportunities, making it an attractive choice for experienced marketing analytics professionals.
📝 Sample Projects
- Developing a customer segmentation model to improve marketing campaign targeting and personalization
- Conducting a market mix modeling analysis to optimize marketing resource allocation and improve ROI
- Creating a predictive model to identify high-value customers and improve customer retention
ASSUMPTION: These sample projects demonstrate the types of high-impact initiatives that the Senior Manager, Marketing Analytics may be expected to lead and contribute to.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Marketing Analytics team?
- How does the Marketing Analytics team collaborate with other marketing departments and business partners?
- What are the most pressing challenges facing the Marketing Analytics team, and how can this role help address them?
- How does CIBC support the professional development and growth of its employees?
- What are the key priorities for the first 90 days in this role?
ASSUMPTION: These questions are designed to help applicants better understand the team dynamics, priorities, and growth opportunities associated with this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CIBC careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for a technical assessment or case study, focusing on your proficiency in data analysis and modeling tools
- Research CIBC's company culture and values to ensure a strong fit with the organization
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Follow up with the hiring manager or HR department within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
