Senior Manager, Marketing Analytics

📌 Core Information

🔹 Job Title: Senior Manager, Marketing Analytics

🔹 Company: Expedia Group

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading a team to automate and extract trends from channel performance datasets
• Transforming data trends into actionable strategies and commercial insights
• Partnering with stakeholders to inform business decisions and improve channel performance
• Managing and mentoring junior and senior analysts

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to manage and mentor teams.

📋 Key Responsibilities

✅ Lead a team to automate and extract trends from channel performance datasets, transforming them into data products, performance insights, and actionable strategies

✅ Analyze attribution and channel operations data to generate insights and explain performance trends, clearly communicating commercial implications to stakeholders

✅ Develop and deliver self-service analytics products to increase accessibility, speed, and simplicity of transforming data trends into commercial insights

✅ Employ logical thinking and root-cause analysis to distinguish changes in customer behavior from underlying data quality, acting as the subject matter expert for datasets powering channel measurement

✅ Balance delivery of long-term roadmap deliverables against ad-hoc and high-urgency investigations, proactively anticipating requests for support

✅ Partner closely with channel teams, finance, and data engineering to act as the expert mediator between channel measurement data and teams that rely on them to understand commercial performance

ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and stakeholder management, requiring strong organizational and communication skills.

🎯 Required Qualifications

Education: PhD, Masters, or Bachelors in Mathematics or a Scientific field

Experience: 4-7 years of experience in a relevant data analytics role, or 7+ years in a comparable role with relevant experience

Required Skills:

• Strong SQL skills
• Proven experience using PySpark and Python to structure, transform, and visualize big data
• Deep logical thinking and experience in distilling crisp insights from complex datasets
• Experience designing, delivering, and maintaining data visualizations products through tools like Tableau and Power BI
• Experience partnering with other teams and disciplines to deliver projects

Preferred Skills:

• Experience with big data processing and analysis tools (e.g., Hadoop, Spark)
• Knowledge of marketing attribution models
• Experience with data storytelling and presenting complex data insights to non-technical stakeholders

ASSUMPTION: Given the role's focus on managing a team and driving strategic insights, candidates with experience in team leadership and data-driven decision-making will be highly competitive.

💰 Compensation & Benefits

Salary Range: INR 2,000,000 - 3,500,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Travel perks
• Generous time-off
• Parental leave
• Flexible work model
• Career development resources

Working Hours: Full-time (Hybrid work arrangement, with some office days required)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Bangalore. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Travel and Hospitality, with a focus on online travel services

Company Size: 10,001+ employees (Large enterprise)

Founded: 1996 (Expedia Group was founded in 1996, Expedia.com was launched in 1998)

Company Description:

• Expedia Group is a global travel technology company that powers travel for everyone, everywhere
• The company offers a wide range of travel services, including flights, hotels, vacation packages, and more, through its various brands
• Expedia Group is committed to creating an inclusive work environment with a diverse workforce

Company Specialties:

• Online travel services
• Travel technology
• Data-driven decision-making
• Global travel market

Company Website: expediagroup.com

ASSUMPTION: Expedia Group is a well-established company in the online travel industry, with a strong focus on technology and data-driven insights.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Director of Marketing Analytics and oversees a team of analysts

Work Arrangement: Hybrid (A mix of on-site and remote work)

Growth Opportunities:

• Potential to advance to a Director or Vice President role within the Marketing Analytics organization
• Opportunities to expand skills and expertise in data analysis, team management, and strategic decision-making
• Chance to work on high-impact projects that drive business growth and improve customer experiences

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in data analytics and team management within the marketing domain.

🌍 Location & Work Environment

Office Type: Corporate office with a hybrid work arrangement

Office Location(s): Bangalore, Karnātaka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnātaka and is known for its thriving tech industry
• The city offers a mix of urban and cultural experiences, with a moderate cost of living compared to other major Indian cities
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (Hybrid work arrangement, with some office days required)

ASSUMPTION: Bangalore offers a vibrant and dynamic work environment, with a strong focus on technology and innovation. The hybrid work arrangement provides flexibility while still fostering collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• Technical assessment or case study presentation
• On-site or video interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Data analysis and problem-solving skills
• Communication and presentation skills
• Team management and leadership skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your ability to manage teams and drive data-driven insights
• Be ready to discuss your approach to data analysis, visualization, and storytelling

ATS Keywords: Marketing Analytics, Senior Manager, Data Analysis, SQL, PySpark, Python, Data Visualization, Team Management, Stakeholder Partnership

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on data analysis and team management skills. Applicants should be prepared to demonstrate their expertise in these areas through their resume, cover letter, and interview responses.

🛠️ Tools & Technologies

• SQL
• PySpark
• Python
• Tableau
• Power BI
• Big data processing and analysis tools (e.g., Hadoop, Spark)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be prepared to demonstrate their proficiency in these areas during the interview process.

👔 Cultural Fit Considerations

Company Values:

• We are one global team
• We are curious & hungry learners
• We are customer obsessed
• We think and act like owners
• We strive for excellence

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Agile and adaptable approach to work
• Strong focus on customer experience and satisfaction

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about data analysis and driving strategic insights?
• Do you have strong leadership and team management skills?
• Are you comfortable working with diverse stakeholders and communicating complex data insights effectively?

ASSUMPTION: Candidates who align strongly with Expedia Group's values and work style will be well-suited to this role. Self-assessment questions can help applicants evaluate their fit with the company culture and work environment.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
• Balancing long-term roadmap deliverables with ad-hoc, high-urgency investigations
• Working with large, complex datasets and ensuring data quality
• Navigating a large, global organization with multiple stakeholders

ASSUMPTION: These challenges require strong organizational, communication, and problem-solving skills. Candidates should be prepared to demonstrate their ability to manage these challenges effectively during the interview process.

📈 Similar Roles Comparison

• This role is unique in its focus on channel performance analysis and driving actionable insights for marketing operations
• Similar roles in other industries may focus on different aspects of marketing analytics, such as customer segmentation, campaign optimization, or attribution modeling
• Career progression in this role may lead to senior leadership positions within the Marketing Analytics organization or other related functions within Expedia Group

ASSUMPTION: This role offers a unique opportunity to drive strategic insights and improve channel performance within the marketing domain. Candidates should consider their long-term career goals and how this role aligns with their desired path.

📝 Sample Projects

• Developing a self-service analytics dashboard to track channel performance and identify trends
• Conducting a root-cause analysis to investigate changes in customer behavior and data quality
• Partnering with channel teams to optimize marketing spend and improve return on investment

ASSUMPTION: These sample projects illustrate the types of initiatives candidates may work on in this role, requiring strong data analysis, communication, and stakeholder management skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Analytics organization?
• How does this role collaborate with other teams and functions within Expedia Group?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Expedia Group support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, dynamics, and expectations, as well as their commitment to long-term success and growth within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Expedia Group careers website
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your ability to manage teams and drive data-driven insights
• Be ready to discuss your approach to data analysis, visualization, and storytelling
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.