Senior Manager, Marketing Analytics

📌 Core Information

🔹 Job Title: Senior Manager, Marketing Analytics

🔹 Company: Wonder

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing analytic roadmaps to improve marketing performance and shape growth strategies
• Partnering with Marketing and Finance to enhance measurement capabilities and optimize investment effectiveness
• Managing the marketing testing roadmap and ensuring tests are designed and executed with analytical rigor
• Evolving and improving the marketing measurement framework to gain a deeper understanding of channel interactions and the incremental impact of marketing investments
• Driving marketing data strategy and governance to ensure accurate and actionable data for segmentation, targeting, measurement, and decision-making

ASSUMPTION: This role requires a strong background in marketing analytics, data strategy, and marketing technologies. The ideal candidate will have experience working with large transactional databases and be comfortable dealing with ambiguity.

📋 Key Responsibilities

✅ Partnering with Marketing to identify critical business questions and translating them into actionable marketing learning agendas focused on acquisition drivers across channels, campaigns, promotions, site experience, and physical product

✅ Managing the marketing testing roadmap in collaboration with channel owners and ensuring tests are designed and executed with analytical rigor

✅ Continuously evolving and improving the marketing measurement framework to gain a deeper understanding of channel interactions and the incremental impact of marketing investments via channel attribution and MMT

✅ Integrating source-level LTV into the measurement framework to ensure CAC targets are defined and operationalized at the channel/subchannel level

✅ Developing and maintaining comprehensive marketing/acquisition dashboards and visualizations to enable leadership to monitor performance and trends across the full portfolio and at the channel, subchannel, campaign levels

✅ Supporting Marketing needs related to channel planning and risk/opportunity assessment, including opportunity sizing, pacing, and performance; drivers of plan variance; impact of mix; channel expansion

✅ Driving marketing data strategy and governance to ensure accurate and actionable data for segmentation, targeting, measurement, and decision-making, while ensuring compliance with data privacy regulations and industry best practices in marketing data handling and system usage

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to thrive in a dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in a quantitative (STEM) discipline such as quantitative marketing, statistics, marketing analytics, or mathematics; MBA or MS in Marketing Analytics is a plus

Experience: 3+ years of experience performing marketing analysis in a DTC and/or subscription business, including deep experience and proficiency with marketing measurement, data strategy, and marketing technologies

Required Skills:

• Proficient user of Google Analytics, Amplitude, and reporting platforms such as Tableau, PowerBI, Looker
• Ability to see the big picture and "tell the story" behind the data to drive consensus and action
• Comfortable dealing with ambiguity and demonstrated ability to be creative; to put structure around vague and unstructured requests/discussions

Preferred Skills:

• Experience with developing and managing internal channel attribution frameworks
• Demonstrated experience working with large transactional databases in cloud or SQL environments using advanced SQL, Python, or R
• Experience partnering with Engineering to drive DTC and/or Marketing data strategy

ASSUMPTION: While the preferred skills listed above are not required, candidates with these skills may have an advantage in the hiring process.

💰 Compensation & Benefits

Salary Range: $157,500 per year

Benefits:

• Equity
• 401K
• Multiple medical, dental, and vision plans to meet all employees' needs

Working Hours: Full-time, standard business hours with flexibility for meetings and project deadlines

ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food & Beverages. Wonder is a food-tech startup focused on revolutionizing the way people eat by offering world-class food delivery and elevated dining experiences.

Company Size: 201-500 employees. As a mid-sized company, Wonder offers a dynamic and collaborative work environment with opportunities for growth and impact.

Founded: 2018. Wonder was founded with a mission to make world-class food within reach, no matter where you live.

Company Description:

• Wonder offers a vertically integrated, new standard of dining that allows customers to enjoy menus from award-winning chefs and iconic restaurants across the country, all in one place
• The company's elevated brick + mortar locations offer pick-up and dine-in options, as well as delivery to customers' homes
• Wonder is backed by top-tier venture capitalists and led by a team of experienced entrepreneurs from the technology, culinary, and logistics industries

Company Specialties:

• Food delivery and logistics
• Restaurant partnerships and collaborations
• Technology and data-driven decision-making

Company Website: http://www.wonder.com

ASSUMPTION: Wonder's focus on technology and data-driven decision-making makes this role an excellent fit for candidates with strong analytical skills and a passion for marketing.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 3-5 years of experience in marketing analytics, looking to take on more responsibility and make a significant impact on the company's growth.

Reporting Structure: The Senior Manager, Marketing Analytics will report directly to the VP of Marketing and work closely with cross-functional teams, including Marketing, Finance, and Engineering.

Work Arrangement: On-site. This role requires regular on-site presence at Wonder's headquarters in New York, NY.

Growth Opportunities:

• As Wonder continues to grow, there will be opportunities for the Senior Manager, Marketing Analytics to take on additional responsibilities and advance their career within the company
• The ideal candidate will have the chance to mentor junior team members and help shape the company's analytics function
• This role offers the opportunity to work on high-impact projects and drive meaningful change in the company's marketing strategy

ASSUMPTION: Wonder's rapid growth and focus on data-driven decision-making provide ample opportunities for the right candidate to grow and make a significant impact in this role.

🌍 Location & Work Environment

Office Type: Corporate headquarters. Wonder's headquarters is located in New York, NY, and offers a modern, collaborative work environment.

Office Location(s): 150 Greenwich St, 4 World Trade Center, 57th Floor, New York, 10007, US

Geographic Context:

• New York, NY is a major hub for the food and technology industries, providing ample opportunities for networking and collaboration
• The city offers a diverse range of cultural, culinary, and entertainment experiences
• New York's vibrant food scene makes it an ideal location for a food-tech startup like Wonder

Work Schedule: Standard business hours with flexibility for meetings and project deadlines. Wonder offers a flexible work environment that values results and encourages work-life balance.

ASSUMPTION: Wonder's headquarters in New York, NY, provides an ideal location for candidates interested in working in the heart of the food and technology industries.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Technical interview with a member of the Marketing Analytics team
• On-site interview with the VP of Marketing and other key stakeholders
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Technical skills in marketing analytics, data strategy, and marketing technologies
• Problem-solving and analytical thinking
• Communication and presentation skills
• Cultural fit and alignment with Wonder's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to marketing analytics and provide examples of your work
• Research Wonder's mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: Marketing Analytics, DTC Funnel Optimization, Marketing Measurement, Campaign Analysis, Data Strategy, SQL, Python, R, Google Analytics, Amplitude, Tableau, PowerBI, Looker, Analytical Rigor, Data Privacy Compliance, Mentorship

ASSUMPTION: Wonder's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. Applicants should be prepared to discuss their approach to marketing analytics and provide examples of their work.

🛠️ Tools & Technologies

• Google Analytics
• Amplitude
• Tableau
• PowerBI
• Looker
• SQL
• Python
• R

ASSUMPTION: The tools and technologies listed above are not exhaustive, and the Senior Manager, Marketing Analytics may be required to use additional tools and platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you have a strong background in marketing analytics and a passion for driving data-informed decision-making?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Wonder's company culture values innovation, collaboration, and customer-centricity. Candidates should be prepared to demonstrate their alignment with these values and their fit for the company's work style.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with changing priorities and tight deadlines
• Managing multiple projects and stakeholders simultaneously
• Dealing with ambiguity and uncertainty in a rapidly growing startup
• Navigating a competitive job market and standing out as a strong candidate

ASSUMPTION: The Senior Manager, Marketing Analytics will face various challenges in this role, including managing multiple projects, working in a dynamic environment, and dealing with ambiguity. Successful candidates will be adaptable, results-focused, and able to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other marketing analytics roles, this position offers a unique opportunity to work in the fast-growing food-tech industry and drive meaningful change in a company's marketing strategy
• Wonder's focus on data-driven decision-making and innovation sets it apart from other companies in the industry
• This role offers the chance to work on high-impact projects and grow both personally and professionally as the company continues to expand

ASSUMPTION: The Senior Manager, Marketing Analytics role at Wonder is unique in its focus on driving data-informed decision-making and innovation in the food-tech industry. Candidates should be prepared to discuss their fit for this specific role and how their skills and experience align with Wonder's mission and values.

📝 Sample Projects

• Developing and implementing a comprehensive marketing measurement framework to gain a deeper understanding of channel interactions and the incremental impact of marketing investments
• Managing the marketing testing roadmap and ensuring tests are designed and executed with analytical rigor to optimize marketing performance
• Partnering with cross-functional teams to assess channel planning and risk/opportunity assessment, including opportunity sizing, pacing, and performance; drivers of plan variance; impact of mix; channel expansion

ASSUMPTION: The sample projects listed above are not exhaustive, and the Senior Manager, Marketing Analytics may be required to work on additional projects as needed to support the company's growth and marketing strategy.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing analytics and how this role fits into the broader marketing strategy?
• How does Wonder support the professional development and growth of its marketing analytics team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Wonder measure the success of its marketing analytics function, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to data privacy and compliance, and how does this role contribute to maintaining data integrity and security?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company's approach to marketing analytics, and the expectations for success in this position. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://wonder.wd1.myworkdayjobs.com/WG/job/New-York-NY/Senior-Manager--Marketing---Business-Analytics_JR100329
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing analytics, data strategy, and marketing technologies
• Prepare for your interviews by researching Wonder's mission, values, and company culture, and be ready to discuss your approach to marketing analytics and provide examples of your work
• Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications
• If you are selected for the final round of interviews, be prepared to present a data-driven marketing analytics project or case study that demonstrates your skills and approach to the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.