📌 Core Information
🔹 Job Title: Senior Manager Marketing and Brand
🔹 Company: Riyadh Air
🔹 Location: Riyadh, Saudi Arabia
🔹 Job Type: On-site
🔹 Category: Marketing & Branding
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading brand strategy and high-impact campaigns to position Riyadh Air globally
- Overseeing agency partnerships and guiding long-term brand development
- Leading market research initiatives to inform data-driven decisions
- Collaborating with internal teams and external partners to ensure consistent messaging and visual identity
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the local market and customer demographics.
📋 Key Responsibilities
✅ Developing and implementing brand strategy that aligns with Riyadh Air's vision and values
✅ Managing agency partnerships to deliver high-quality creative work and innovative campaigns
✅ Guiding long-term brand development and evolution to maintain a strong and consistent brand identity
✅ Leading market research initiatives to gather insights and inform data-driven brand decisions
✅ Collaborating with internal teams and external partners to ensure consistent messaging and visual identity across all touchpoints
✅ Monitoring and analyzing campaign performance to optimize results and maximize ROI
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and attention to detail to ensure consistent and effective brand communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 10 years of experience in marketing, brand management, or a similar role
Required Skills:
- Proven experience in brand strategy and management
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Proven ability to manage agency relationships and deliver high-quality creative work
- Strong analytical and problem-solving skills
- Fluency in English and Arabic
Preferred Skills:
- Experience in the aviation or travel industry
- Familiarity with the local KSA and GCC market
- Strong design sense and aesthetic judgment
ASSUMPTION: Given the strategic nature of this role, a strong understanding of the local market and customer demographics is essential for success.
💰 Compensation & Benefits
Salary Range: SAR 35,000 - 50,000 per month (industry standard for a senior marketing role in Riyadh)
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Riyadh. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Aviation
Company Size: Medium (1,001 - 5,000 employees)
Founded: 2025 (as Riyadh Air)
Company Description:
- Riyadh Air is a new national airline based in Riyadh, Saudi Arabia
- Seeks to lead the aviation industry by transforming Saudi Arabia into a global aviation and trade hub
- Focuses on digital innovation and connecting the kingdom to more than 100 destinations worldwide
Company Specialties:
- Aviation
- Airline operations
- Branding and marketing
- Customer experience
Company Website: www.riyadhair.com
ASSUMPTION: Riyadh Air is a relatively new company, so applicants should expect a dynamic and fast-paced work environment.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)
Work Arrangement: On-site, with occasional remote work possible
Growth Opportunities:
- Potential to grow into a more senior role as the company expands
- Opportunities to work on high-impact campaigns and initiatives
- Chance to shape the brand identity of a new, innovative airline
ASSUMPTION: Given the company's rapid growth, there may be opportunities for career advancement as the organization expands.
🌍 Location & Work Environment
Office Type: Modern, state-of-the-art headquarters at King Khalid International Airport, Riyadh
Office Location(s): Riyadh, Saudi Arabia
Geographic Context:
- Riyadh is the capital and largest city of Saudi Arabia
- Known for its vibrant culture, rich history, and modern infrastructure
- Offers a mix of traditional and contemporary experiences
Work Schedule: Standard office hours (8:00 AM - 5:00 PM, Sunday - Thursday), with flexibility for occasional overtime as needed
ASSUMPTION: Applicants should expect a fast-paced work environment with a focus on innovation and digital transformation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Talent Acquisition team
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the CMO
Key Assessment Areas:
- Brand strategy and management skills
- Leadership and team management abilities
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of successful brand campaigns or initiatives you've led in the past
- Research Riyadh Air and be prepared to discuss how your experience and skills align with the company's mission and values
ATS Keywords: Brand strategy, marketing, campaign management, market research, data-driven decisions, creative excellence, agency partnerships, visual identity, performance insight, collaboration, customer demographics, design sense, brand building, communication, leadership, strategic planning
ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the company's interview schedule.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Social media management tools (Hootsuite, Buffer, Sprout Social)
- Customer relationship management (CRM) software (Salesforce, HubSpot)
- Project management tools (Asana, Trello, Microsoft Project)
ASSUMPTION: Applicants should be comfortable using industry-standard marketing and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Excellence
Work Style:
- Dynamic and fast-paced
- Focused on digital innovation and data-driven decision-making
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working with diverse teams and managing agency relationships?
- Do you have a strong sense of design and aesthetics, and a passion for brand building?
ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and be able to adapt to change.
⚠️ Potential Challenges
- Managing multiple agency relationships and ensuring consistent brand messaging
- Keeping up with the fast-paced nature of the aviation industry and digital transformation
- Balancing the need for innovation with the requirement to maintain a strong and consistent brand identity
- Adapting to a new company culture and work environment
ASSUMPTION: Applicants should be prepared to face challenges and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Marketing Director position in other industries
- However, the unique context of a new, innovative airline presents both opportunities and challenges
- Career progression may vary depending on the company's growth and expansion plans
ASSUMPTION: Applicants should research similar roles in the aviation and marketing industries to better understand the requirements and expectations.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy for a new airline
- Managing agency relationships to deliver high-quality creative work for marketing campaigns
- Conducting market research to inform data-driven brand decisions and optimize campaign performance
ASSUMPTION: Applicants should be prepared to discuss their experience with brand strategy, campaign management, and market research in their interviews.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the company's long-term growth and expansion plans?
- What are the biggest challenges facing the brand team, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of successful brand campaigns or initiatives you've led in the past
- Research Riyadh Air and be prepared to discuss how your experience and skills align with the company's mission and values
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
