📌 Core Information
🔹 Job Title: Senior Manager, Marketing Automation
🔹 Company: Vanguard
🔹 Location: Melbourne, Australia
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a personalisation strategy for Vanguard's Personal Investor division
- Creating and managing marketing automation workflows for multi-channel customer journeys
- Leading a team to deliver integrated marketing solutions and enhance customer experience
- Collaborating with IT, CX, and broader marketing teams to drive business growth
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing automation initiatives and improve customer engagement.
📋 Key Responsibilities
✅ Develop and design a personalisation strategy for the Personal Investor division, covering use cases, customer data, audience management, and platform capabilities
✅ Develop a marketing automation roadmap in collaboration with the IT delivery and architecture team
✅ Utilise data and analytics to inform strategic decisions and measure the effectiveness of marketing campaigns
✅ Lead a team to deliver a suite of programs, collaborating with IT, CX, and broader marketing teams, to provide a connected personalised experience for retail clients and advisers
✅ Create and manage workflows for multi-channel, multi-staged customer journey automation to drive efficiency
✅ Develop and operationalise customer contact strategy and permission management
✅ Monitor and report on key performance metrics to continue improving campaign outcomes
ASSUMPTION: This role involves a mix of strategic planning and hands-on implementation, requiring strong analytical and leadership skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, IT, or a related field. A Master's degree or relevant certifications in marketing automation or data analytics would be advantageous.
Experience: Extensive experience in marketing automation and personalisation, preferably within the financial services sector. Minimum 3-5 years of experience leading a small team effectively.
Required Skills:
- Mastery and proficiency in marketing automation tools, particularly Salesforce Marketing Cloud and Adobe Experience Platform (Adobe Target, Adobe Experience Manager, and Adobe CDP)
- Strong coaching skills to uplift the team’s technical skills and commercial acumen
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent communication and interpersonal skills to effectively lead a team and collaborate with stakeholders
Preferred Skills:
- Experience in driving transformation or working as part of a leadership team for a transformation program
ASSUMPTION: Candidates with a strong background in marketing automation and leadership experience will be best suited for this role.
💰 Compensation & Benefits
Salary Range: AUD 150,000 - 180,000 per annum (Based on industry standards for a Senior Manager role in Melbourne, Australia)
Benefits:
- Competitive benefits package
- Hybrid work arrangement
- Opportunities for professional development and growth
Working Hours: Full-time (Hybrid - 2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Enterprise)
Founded: 1975
Company Description:
- Vanguard is one of the world’s largest investment management companies, serving more than 50 million investors worldwide
- Vanguard Australia has been supporting individual investors, financial advisers, and superannuation members to achieve their long-term financial goals for over 25 years
- Vanguard has a unique structure with no external shareholders, allowing it to focus on lowering costs and improving client outcomes
Company Specialties:
- Investment management
- Retail and institutional investing
- Financial planning and advice
Company Website: http://www.vanguard.com
ASSUMPTION: Vanguard's unique structure and focus on low-cost investing set it apart in the financial services industry.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports to the Head of Strategy, Planning, and Marketing Technology
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential to take on broader business impact and rapid growth
- Opportunities for professional development and career advancement within Vanguard
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Vanguard's business.
🌍 Location & Work Environment
Office Type: Hybrid (Melbourne, Australia)
Office Location(s): 100 Vanguard Blvd, Malvern, PA 19355, US (Headquarters), 14321 N. Northsight Boulevard, Scottsdale, AZ 85260, US, Two North Falls Plaza, Charlotte, North Carolina 28217, US
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its vibrant culture, arts, and sports
- The city has a temperate oceanic climate, with mild winters and warm summers
- Melbourne is home to several major corporations and is a significant financial hub in Australia
Work Schedule: Full-time (Hybrid - 2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining a strong on-site presence for collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and team members
- Final interview with the Head of Strategy, Planning, and Marketing Technology
Key Assessment Areas:
- Strategic thinking and problem-solving
- Leadership and team management skills
- Technical proficiency in marketing automation tools
- Communication and interpersonal skills
Application Tips:
- Highlight relevant experience and achievements in marketing automation and leadership roles
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
ATS Keywords: Marketing Automation, Personalisation, Data Analytics, Cross-Functional Collaboration, People Leadership, Change Management, Coaching, Salesforce Marketing Cloud, Adobe Experience Platform, Strategic Thinking, Innovative, Detail-Oriented
ASSUMPTION: Vanguard's hiring process is thorough and focuses on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Adobe Experience Platform (Adobe Target, Adobe Experience Manager, Adobe CDP)
- Data analytics and reporting tools
ASSUMPTION: Proficiency in these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Putting clients first
- Doing the right thing
- Thinking and acting like owners
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you demonstrate Vanguard's commitment to putting clients first in your daily work?
- Can you provide an example of a time when you drove a significant business impact through marketing automation?
- How do you foster a culture of innovation and continuous improvement within your team?
ASSUMPTION: Vanguard values candidates who align with their client-centric culture and demonstrate strong leadership and technical skills.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the latest marketing automation tools and trends
- Driving change and transformation within a large organisation
- Balancing strategic planning with hands-on implementation
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills.
📈 Similar Roles Comparison
- This role is unique in its focus on driving personalisation and marketing automation within Vanguard's Personal Investor division
- Similar roles in other financial services companies may have a broader focus on marketing or customer experience
- Career progression in this role could lead to broader marketing or leadership positions within Vanguard
ASSUMPTION: This role offers a unique opportunity to drive marketing automation and personalisation within a specific division of a large financial services company.
📝 Sample Projects
- Developing and implementing a personalisation strategy for a major marketing campaign
- Creating and managing workflows for multi-channel customer journeys to improve engagement and conversion rates
- Driving a transformation program to enhance Vanguard's marketing automation capabilities and improve customer experience
ASSUMPTION: These projects demonstrate the strategic and hands-on nature of the role and the impact it can have on Vanguard's business.
❓ Key Questions to Ask During Interview
- How does this role fit into Vanguard's broader marketing and business strategy?
- What are the key priorities for this role in the first 90 days?
- How does Vanguard support the professional development and growth of its employees?
- What is the team structure and dynamics like, and how does this role contribute to the team's success?
- How does Vanguard measure the success of its marketing automation initiatives, and what are the key performance indicators for this role?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for interviews by researching Vanguard's company culture and values, and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
