📌 Core Information
🔹 Job Title: Senior Manager - Marketing Operations
🔹 Company: StepStone Group
🔹 Location: Fredericton, New Brunswick, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing the marketing tech stack and ensuring technical execution of marketing programs
- Improving lead generation processes and sustaining the marketing operations team
- Driving marketing performance reporting and conducting ROI analyses
- Managing direct report(s) and providing ongoing mentorship and development support
ASSUMPTION: This role requires a high level of organization, attention to detail, and project management skills, with a proven ability to multitask and manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Manage all aspects of HubSpot including systems administration, creation of marketing assets, and act as the technical point of contact
✅ Drive marketing performance reporting and conduct in-depth ROI analyses
✅ Enhance marketing reporting suite and related tools and processes to help increase KPI visibility and measurement
✅ Manage marketing operations initiatives and drive process enhancements focused on improving lead follow-up and marketing attribution
✅ Oversee the continuous hygiene of marketing lead data using Salesforce and HubSpot, and identify operational improvements by running various data analysis projects on the marketing lead funnel
✅ Proactively recommend optimizations to marketing lead flow and operations with the ability to execute them, and relay outcomes to the greater marketing team
✅ Manage direct report(s), driving individual performance, career growth, and providing ongoing mentorship and development support
✅ Lead the HubSpot website chat operations working closely with the Sales Development Team on ensuring quick response times and proper handling of all chat visitors and conversations
✅ Flawlessly execute technical work in the marketing operations stack with tools including HubSpot, Salesforce, Sendoso, Dreamdata, Monday.com, and more
ASSUMPTION: This role requires a strong analytical background with the ability to translate data into actionable takeaways and demonstrate effective communication in meetings and in writing, across teams and seniority levels.
🎯 Required Qualifications
Education: Bachelor's degree preferred
Experience: Minimum of 6-10 years of experience in marketing operations, data analysis, and marketing program management
Required Skills:
- Experience working with Salesforce CRM
- Experience with tools including HubSpot, Marketo, Eloqua or similar marketing automation solutions (Certified Hubspot Marketing Software is preferred)
- Knowledge of integrations and connectors for marketing tools
- Knowledge of various B2B marketing software such as Goldcast, On24, Wistia, LinkedIn, Google Ads, Microsoft Ads, Demandbase, or similar
- Experience working with marketing attribution model solutions like Full Circle, Bizible, Dreamdata or similar is desired
Preferred Skills:
- Experience with project management tools
- Knowledge of marketing automation best practices
- Familiarity with marketing analytics tools
ASSUMPTION: This role requires a high level of positive energy, drive, enthusiasm, and commitment, with the ability to work in a fast-paced and collaborative environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a Senior Marketing Operations Manager with 5-10 years of experience in Canada)
Benefits:
- Competitive compensation
- Comprehensive benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Online Recruiting and Job Search
Company Size: 1,001-5,000 employees
Founded: The Stepstone Group was founded in 1996
Company Description:
- At The Stepstone Group, we have a simple but very important mission: The right job for everyone.
- We are one of the world's leading job platforms, active in over 30 countries worldwide.
- Our aim is to disrupt the job market and to make it work properly by creating opportunities at scale for job seekers and companies.
Company Specialties:
- Online Recruiting and Job Search
Company Website: http://www.thestepstonegroup.com
ASSUMPTION: The Stepstone Group is a global leader in online recruiting and job search, with a strong focus on leveraging data, platform, and technology to create opportunities for job seekers and companies.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: On-site, with quarterly travel required for internal and external meetings
Growth Opportunities:
- Potential career progression into a VP or Director role within Marketing Operations
- Opportunities to work on cross-functional projects and collaborate with various teams
- Chance to mentor and develop direct report(s) and contribute to their career growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the marketing operations function and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Fredericton, New Brunswick, Canada
Geographic Context:
- Fredericton is the capital city of New Brunswick, Canada, with a population of approximately 60,000 people
- The city is known for its vibrant arts and culture scene, as well as its natural beauty and outdoor recreation opportunities
- Fredericton has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The work environment is collaborative and fast-paced, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR team
- First-round interview with the hiring manager
- Second-round interview with the VP of Marketing
- Final-round interview with the CEO or another senior leader
Key Assessment Areas:
- Technical skills and knowledge of marketing operations tools and processes
- Analytical skills and ability to translate data into actionable insights
- Communication and collaboration skills
- Leadership and mentoring abilities
Application Tips:
- Highlight relevant experience and achievements in marketing operations, data analysis, and marketing program management
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit
ATS Keywords: Marketing Operations, Data Analysis, Marketing Automation, HubSpot, Salesforce, ROI Analysis, KPI Measurement, Team Management, Process Improvement
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Sendoso
- Dreamdata
- Monday.com
- Various B2B marketing software such as Goldcast, On24, Wistia, LinkedIn, Google Ads, Microsoft Ads, Demandbase, or similar
ASSUMPTION: This role requires proficiency in various marketing operations tools and technologies, with a strong focus on HubSpot and Salesforce.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have strong communication and leadership skills, with the ability to mentor and develop others?
ASSUMPTION: The ideal candidate for this role is a self-starter with a strong work ethic, a collaborative mindset, and a passion for driving results through data-driven marketing operations.
⚠️ Potential Challenges
- The role may require occasional travel for internal and external meetings
- The work environment can be fast-paced and demanding, with tight deadlines and competing priorities
- The role may require working with a diverse range of stakeholders, including internal teams, external vendors, and clients
- The role may require working with sensitive data and ensuring compliance with relevant regulations and standards
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunity to make a significant impact on the marketing operations function and the broader organization.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Operations Manager role at other companies in the online recruiting and job search industry
- However, The Stepstone Group's global presence and scale provide unique opportunities for growth and impact
- Career progression in this role may follow a similar path to other marketing operations roles, with the potential to advance to a VP or Director level
ASSUMPTION: While this role is similar to other Senior Marketing Operations Manager roles, the unique context and opportunities at The Stepstone Group make it a compelling choice for the right candidate.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve lead quality and conversion rates
- Conducting a comprehensive audit of the marketing tech stack and making recommendations for optimization and consolidation
- Leading a cross-functional team to develop and execute a marketing attribution model to measure the effectiveness of marketing campaigns and channels
ASSUMPTION: These sample projects are illustrative of the types of initiatives a Senior Marketing Operations Manager at The Stepstone Group might work on, but the specific projects and priorities will vary depending on the organization's needs and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the marketing operations team's structure and how this role fits into it?
- What are the biggest challenges facing the marketing operations function, and how can this role help address them?
- How does The Stepstone Group support the professional development and growth of its marketing operations team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does The Stepstone Group measure the success of its marketing operations function, and how can this role contribute to those metrics?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit
- Research The Stepstone Group and the online recruiting and job search industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
