📌 Core Information
🔹 Job Title: Senior Manager - Marketing Operations
🔹 Company: StepStone Group
🔹 Location: Lebanon, New Hampshire, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with quarterly travel)
🚀 Job Overview
Key aspects of this role include:
- Overseeing the Marketing Tech Stack and ensuring technical execution of marketing programs
- Improving lead generation processes and sustaining the marketing operations team
- Driving marketing performance reporting and conducting ROI analyses
- Managing direct report(s) and providing mentorship and development support
- Collaborating cross-functionally with sales and marketing teams
ASSUMPTION: This role requires a high level of technical proficiency and strong analytical skills to manage the marketing operations function effectively.
📋 Key Responsibilities
✅ Manage all aspects of HubSpot, including systems administration, creation of marketing assets, and acting as the technical point of contact
✅ Drive marketing performance reporting and conduct in-depth ROI analyses
✅ Enhance marketing reporting suite and related tools and processes
✅ Manage marketing operations initiatives and drive process enhancements
✅ Oversee the continuous hygiene of marketing lead data using Salesforce and HubSpot
✅ Proactively recommend optimizations to marketing lead flow and operations
✅ Manage direct report(s) and provide ongoing mentorship and development support
✅ Lead HubSpot website chat operations and ensure quick response times and proper handling of all chat visitors and conversations
✅ Flawlessly execute technical work in the marketing operations stack
ASSUMPTION: This role involves a high level of multitasking and requires the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree preferred
Experience: Minimum of 6-10 years of experience in marketing operations, data analysis, and marketing program management
Required Skills:
- Proven ability to propose detailed project plans involving project scope, timelines, deliverables, and finalize project plans with the VP and Directors
- Extremely high level of organization, attention to detail, and project management skills
- Proactively seeks learning opportunities, adapts to change and evolution, and processes new information quickly
- Strong analytical background with the ability to translate data into actionable takeaways
Preferred Skills:
- Experience with tools including HubSpot, Marketo, Eloqua, or similar marketing automation solutions
- Certified Hubspot Marketing Software
- Knowledge of integrations and connectors for marketing tools
- Knowledge of various B2B marketing software such as Goldcast, On24, Wistia, LinkedIn, Google Ads, Microsoft Ads, Demandbase, or similar
- Experience working with marketing attribution model solutions like Full Circle, Bizible, Dreamdata, or similar
ASSUMPTION: While not explicitly stated, proficiency in Salesforce and HubSpot is strongly implied and likely required for this role.
💰 Compensation & Benefits
Salary Range: $93,000 - $155,000 per year (based on provided range)
Benefits:
- Competitive compensation
- Comprehensive benefits
- Employee networks
- Community engagement
Working Hours: Full-time (40 hours per week) with quarterly travel
ASSUMPTION: The salary range provided is an estimate based on the given information and industry standards for similar roles.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on online recruiting and job search
Company Size: 1,001-5,000 employees (according to LinkedIn)
Founded: The Stepstone Group was founded in 1996
Company Description:
- At The Stepstone Group, they have a mission to create opportunities at scale for job seekers and companies by leveraging data, platform, and technology
- They aim to disrupt the job market and make it work properly by building great products and services that perfectly match talent and companies, resulting in fair and equitable hires
- The Stepstone Group is active in over 30 countries worldwide and has a portfolio of more than 20 brands
Company Specialties:
- Online Recruiting and Job Search
Company Website: http://www.thestepstonegroup.com
ASSUMPTION: The Stepstone Group is a large, established company with a global presence and a focus on using technology to improve the job market.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: This role reports directly to the VP of Marketing and manages direct report(s)
Work Arrangement: Hybrid, with quarterly travel required
Growth Opportunities:
- Potential for career advancement within the marketing department or the broader organization
- Opportunities to develop leadership and mentoring skills through managing direct report(s)
- Chance to gain experience in a global company with a wide range of brands and products
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career advancement and skill development.
🌍 Location & Work Environment
Office Type: Hybrid (with a physical office in Lebanon, NH, and remote work options)
Office Location(s): 10 Water Street, Lebanon, NH 03766, USA
Geographic Context:
- Lebanon, NH, is a small city in the Dartmouth-Lake Sunapee region of New Hampshire
- The area offers a mix of urban and rural environments, with access to outdoor recreation and cultural attractions
- The cost of living in Lebanon is generally lower than in larger urban areas
Work Schedule: Full-time (40 hours per week) with quarterly travel
ASSUMPTION: The hybrid work arrangement offers flexibility for employees, allowing them to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Technical proficiency in marketing operations tools and platforms
- Analytical skills and data-driven decision-making
- Project management and organizational skills
- Communication and collaboration skills
- Leadership and mentoring abilities
Application Tips:
- Highlight relevant experience and achievements in marketing operations and data analysis
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
- Prepare for behavioral and situational interview questions focused on problem-solving, leadership, and adaptability
ATS Keywords: Marketing Operations, Data Analysis, Project Management, Lead Management, Salesforce, HubSpot, Marketing Automation, Analytical Skills, Communication, Collaboration, Mentorship, Process Improvement, Reporting, KPI Measurement, Technical Execution, Team Management
ASSUMPTION: The application process for this role is likely to be competitive, and applicants should focus on demonstrating their relevant skills and experience.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Sendoso
- Dreamdata
- Monday.com
ASSUMPTION: Proficiency in these tools and technologies is required for this role, and candidates should be prepared to demonstrate their expertise during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and disruption
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration
- Focus on results and impact
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and can you manage multiple projects simultaneously?
- Are you comfortable working with a diverse range of teams and stakeholders?
- Do you have a strong analytical background and can you translate data into actionable takeaways?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and satisfying career in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of teams and stakeholders
- Keeping up with evolving marketing technologies and best practices
- Balancing the need for data-driven decision-making with the need for quick action and results
ASSUMPTION: These challenges are inherent in the role and require a strong, adaptable candidate to succeed.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Manager or Director, but with a greater emphasis on data analysis and reporting
- In the software development industry, this role is similar to a Technical Marketing Manager or similar roles in other industries
- Career progression from this role could lead to a VP of Marketing or similar executive positions
ASSUMPTION: Candidates should compare this role to similar positions in the industry to understand the unique aspects and requirements of this opportunity.
📝 Sample Projects
- Implementing a new marketing automation platform and migrating data from an existing system
- Conducting a comprehensive analysis of marketing lead funnel performance and identifying areas for improvement
- Developing and executing a marketing attribution model to track and optimize marketing campaign performance
ASSUMPTION: These sample projects are representative of the types of initiatives this role might be involved in, but the specific projects will vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the marketing operations function, and what are the biggest priorities for this role in the first 90 days?
- How does this role collaborate with the sales team, and what are the key metrics used to track marketing and sales alignment?
- What are the most important qualities and skills you're looking for in a candidate for this role?
- How does this role fit into the company's long-term growth plans, and what opportunities are there for professional development and advancement?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching the company and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
