📌 Core Information
🔹 Job Title: Senior Manager - Marketing Operations
🔹 Company: StepStone Group
🔹 Location: Lebanon, New Hampshire, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing the marketing tech stack and ensuring technical execution of marketing programs
- Improving lead generation processes and enhancing lead management operations
- Driving marketing performance reporting and conducting ROI analyses
- Managing and mentoring direct report(s)
- Collaborating cross-functionally with sales and marketing teams
ASSUMPTION: This role requires a high level of technical proficiency, strong analytical skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Manage all aspects of HubSpot, including systems administration, creation of marketing assets, and acting as the technical point of contact
✅ Drive marketing performance reporting and conduct in-depth ROI analyses
✅ Enhance marketing reporting suite and related tools and processes to increase KPI visibility and measurement
✅ Manage marketing operations initiatives and drive process enhancements to improve lead follow-up and marketing attribution
✅ Oversee the continuous hygiene of marketing lead data using Salesforce and HubSpot, and identify operational improvements through data analysis projects
✅ Proactively recommend optimizations to marketing lead flow and operations, and relay outcomes to the greater marketing team
✅ Manage direct report(s), driving individual performance, career growth, and providing ongoing mentorship and development support
✅ Lead the HubSpot website chat operations, working closely with the Sales Development Team to ensure quick response times and proper handling of all chat visitors and conversations
✅ Flawlessly execute technical work in the marketing operations stack with tools including HubSpot, Salesforce, Sendoso, Dreamdata, Monday.com, and more
ASSUMPTION: This role requires a strong technical background and the ability to work effectively with various marketing tools and platforms.
🎯 Required Qualifications
Education: Bachelor's degree preferred
Experience: Minimum of 6-10 years of experience in marketing operations, data analysis, and marketing program management
Required Skills:
- Experience working with Salesforce CRM
- Experience with marketing automation solutions like HubSpot, Marketo, or Eloqua (preferably certified in HubSpot Marketing Software)
- Strong analytical background with the ability to translate data into actionable takeaways
- Proven project management skills with the ability to multitask and manage multiple projects simultaneously
- Excellent communication skills with the ability to work cross-functionally and collaborate with various teams
- Proven ability to propose detailed project plans involving project scope, timelines, deliverables, and finalize project plans with the VP and Directors
Preferred Skills:
- Experience with various B2B marketing software such as Goldcast, On24, Wistia, LinkedIn, Google Ads, Microsoft Ads, Demandbase, or similar
- Experience working with marketing attribution model solutions like Full Circle, Bizible, Dreamdata, or similar
ASSUMPTION: Candidates with a strong background in marketing operations and data analysis, along with experience working with relevant marketing tools, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Operations Manager with 5-10 years of experience in the United States)
Benefits:
- Competitive compensation and comprehensive benefits package
- Employee networks, fun gatherings, and welcoming work environment
- Volunteering and giving back to communities
Working Hours: Full-time position with quarterly travel requirements for internal and external meetings
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the United States. The benefits package is assumed to be competitive and comprehensive, as stated in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on online recruiting and job search platforms
Company Size: 1,001-5,000 employees, which means a mid-sized to large organization with established processes and a structured hierarchy
Founded: The Stepstone Group was founded in 1996, with a history of growth and expansion in the online recruitment industry
Company Description:
- At The Stepstone Group, our mission is to connect companies with the right talent and help people find the right job
- We are a leading digital recruitment platform active in over 30 countries worldwide, with a portfolio of more than 20 brands
- Our aim is to disrupt the job market and make it work properly by leveraging our data, platform, and technology
Company Specialties:
- Online Recruiting and Job Search
Company Website: http://www.thestepstonegroup.com
ASSUMPTION: The Stepstone Group is a well-established company in the online recruitment industry, with a global presence and a focus on leveraging data and technology to connect job seekers with employers.
📊 Role Analysis
Career Level: Senior Manager level, indicating a high level of responsibility and strategic decision-making
Reporting Structure: This role reports directly to the VP of Marketing and is responsible for managing direct report(s)
Work Arrangement: On-site, with quarterly travel requirements for internal and external meetings
Growth Opportunities:
- Potential career progression into a VP or Director role within the marketing department
- Opportunities to expand skills and knowledge in marketing operations, data analysis, and project management
- Chance to work on high-impact projects and drive significant improvements in marketing performance
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the marketing department and develop their skills in marketing operations and data analysis.
🌍 Location & Work Environment
Office Type: On-site, with a structured and professional work environment
Office Location(s): 10 Water Street, Lebanon, NH 03766, USA
Geographic Context:
- Lebanon, New Hampshire, is a small city with a population of approximately 13,000 people
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- New Hampshire is known for its natural beauty, with four distinct seasons and a variety of outdoor activities
Work Schedule: Full-time, with standard business hours and quarterly travel requirements
ASSUMPTION: The on-site work environment at The Stepstone Group's Lebanon office is structured and professional, with a focus on collaboration and teamwork. The geographic context of Lebanon, New Hampshire, offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team and other stakeholders
- Final interview with the VP of Marketing
Key Assessment Areas:
- Technical proficiency with marketing tools and platforms
- Analytical skills and data-driven decision-making
- Project management skills and ability to multitask
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of marketing operations, data analysis, and project management in your application materials
- Showcase your ability to work effectively with various marketing tools and platforms
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and teamwork
ATS Keywords: Marketing Operations, Data Analysis, Project Management, Lead Management, HubSpot, Salesforce, Marketing Automation, Analytical Skills, Communication, Collaboration, Process Improvement, Team Management, Technical Execution, ROI Analysis, KPI Measurement
ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's technical proficiency, analytical skills, and cultural fit. Tailoring application materials to highlight relevant skills and experiences will be crucial for success.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Sendoso
- Dreamdata
- Monday.com
- Various B2B marketing software (e.g., Goldcast, On24, Wistia, LinkedIn, Google Ads, Microsoft Ads, Demandbase)
- Marketing attribution model solutions (e.g., Full Circle, Bizible, Dreamdata)
ASSUMPTION: This role requires proficiency in various marketing tools and platforms, including HubSpot, Salesforce, and other B2B marketing software. Familiarity with these tools and the ability to work effectively with them will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Agile
Work Style:
- Structured and professional work environment
- Focus on collaboration and teamwork
- Data-driven decision-making and continuous improvement
- Opportunities for growth and development
Self-Assessment Questions:
- Do you have a strong background in marketing operations and data analysis, with experience working with relevant marketing tools and platforms?
- Are you comfortable working in a structured and professional work environment, with a focus on collaboration and teamwork?
- Do you have strong analytical skills and the ability to translate data into actionable takeaways?
- Are you a self-starter with the ability to multitask and manage multiple projects simultaneously?
ASSUMPTION: The Stepstone Group values a customer-centric, data-driven, and collaborative work environment. Candidates who are comfortable working in a structured and professional setting, with a focus on data-driven decision-making and continuous improvement, will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and balancing competing priorities
- Working effectively with various marketing tools and platforms, and staying up-to-date with new technologies and best practices
- Driving continuous improvement in marketing performance and lead generation processes
- Managing direct report(s) and providing ongoing mentorship and development support
- Navigating a mid-sized to large organization with established processes and a structured hierarchy
ASSUMPTION: This role presents several challenges, including managing multiple projects simultaneously, working effectively with various marketing tools and platforms, and driving continuous improvement in marketing performance. Candidates should be prepared to take on these challenges and demonstrate their ability to succeed in a structured and professional work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on marketing operations and lead management, rather than traditional marketing or sales roles
- Industry-specific context: The online recruitment industry is highly competitive and dynamic, with a constant need for innovation and adaptation
- Career path comparison: This role offers growth opportunities for candidates with a strong background in marketing operations and data analysis, with the potential to advance to a VP or Director role within the marketing department
ASSUMPTION: This role is unique in its focus on marketing operations and lead management, and offers growth opportunities for candidates with a strong background in marketing operations and data analysis. The online recruitment industry is highly competitive and dynamic, requiring candidates to be adaptable and innovative.
📝 Sample Projects
- Implementing a new marketing automation platform and migrating data from an existing system
- Conducting a comprehensive analysis of marketing lead data and identifying opportunities for improvement in lead generation processes
- Developing and executing a marketing attribution model to track and measure the performance of marketing campaigns and channels
ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Manager - Marketing Operations might undertake, focusing on marketing operations, data analysis, and process improvement.
❓ Key Questions to Ask During Interview
- Can you describe the current state of marketing operations and lead management at The Stepstone Group, and what initiatives are planned for the future?
- How does the marketing team collaborate with the sales team, and what are the key priorities for improving lead follow-up and marketing attribution?
- What is the company's approach to data-driven decision-making and continuous improvement in marketing performance?
- What opportunities are there for growth and development within the marketing department, and how does the company support the career advancement of its employees?
- What is the work environment like at The Stepstone Group's Lebanon office, and how does the company foster a collaborative and inclusive culture?
ASSUMPTION: These key questions will help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and teamwork
- Research the company and the online recruitment industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
