📌 Core Information
🔹 Job Title: Senior Manager, Marketing Operations
🔹 Company: The Trade Desk
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (specific locations only)
🚀 Job Overview
Key aspects of this role include:
- Managing the marketing operations delivery roadmap to drive impactful results across regional markets
- Optimizing regional marketing campaigns and ensuring adherence to global best practices
- Overseeing marketing technology, ensuring compliance with data regulations, and driving continuous process improvements
- Collaborating with cross-functional teams and stakeholders across different regions to support marketing objectives
ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration to ensure successful marketing outcomes across multiple markets.
📋 Key Responsibilities
✅ Own and manage the delivery roadmap for marketing operations, ensuring alignment with business goals, optimizing processes, and driving impactful results across regional markets
✅ Implement regional marketing campaigns, including setting up email automation workflows, conducting A/B testing, list selection, and segmentation
✅ Deliver localized training sessions to marketing teams, tailoring content to meet regional requirements and develop training materials and documentation to support the adoption of marketing tools and processes
✅ Work with the Director of MOPS to develop and maintain the marketing technology roadmap, aligning with business objectives and emerging trends, evaluate and implement new marketing technologies to enhance operational efficiency, and oversee the rollout of new tools and technologies to marketing teams
✅ Ensure regional compliance with data regulations such as GDPR and CCPA, support local security initiatives, and conduct regular audits to maintain data integrity and security standards
✅ Develop and maintain standardized processes and documentation, implementing best practices across marketing operations, drive continuous improvement and benchmarking initiatives to enhance operational efficiency, plan and manage special projects, and provide support for marketing initiatives
✅ Serve as the point of contact for brand, digital, and performance marketing teams, collaborating on local initiatives to ensure alignment with global strategies, coordinate with sales operations and executive stakeholders to support regional marketing objectives
ASSUMPTION: This role requires strong project management, process improvement, and cross-functional collaboration skills to ensure successful marketing outcomes across multiple markets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 10 years in MOPs and campaign management with proven expertise in executing regional marketing campaigns and managing marketing technology platforms
Required Skills:
- Deep knowledge of marketing automation tools (Marketo expertise required and recent certification is ideal)
- Proficient in CRM systems and digital marketing channels
- Experience with user management and system administration within marketing technology platforms
- Strong analytical skills with the ability to analyze campaign performance data and derive actionable insights
- Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams and stakeholders across different regions
- Attention to detail with a meticulous approach to managing marketing processes, ensuring compliance with data regulations, and maintaining high standards of data integrity
Preferred Skills:
- Experience with data visualization tools
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in marketing operations, proven expertise in campaign management, and a solid understanding of marketing technology platforms will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $113,500 - $208,100 USD (based on experience and location)
Benefits:
- Comprehensive Healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
- Retirement benefits such as a 401k plan and company match
- Short and long-term disability coverage
- Basic life insurance
- Well-being benefits
- Tuition reimbursement for certain expenses
- Parental leave
- Sick time of 1 hour per 30 hours worked
- Vacation time for full-time employees up to 120 hours through the first year and 160 hours thereafter
- Around 13 paid holidays per year
- Employee Stock Purchase Plan
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location. The benefits package is competitive and designed to support the well-being of employees and their dependents.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet
Company Size: 1,001-5,000 employees (mid-size)
Founded: 2009 (16 years ago)
Company Description:
- The Trade Desk is an independent media buying platform designed for the open internet
- It helps brands grow and thrive by giving them access to more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage
- The company is committed to making digital advertising better and supports the future of the open internet
Company Specialties:
- Online Advertising
- Real Time Bidding
- Demand Side Platforms
- Behavioral Targeting
- Data Management Platforms
Company Website: http://www.thetradedesk.com
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Director of Performance Marketing and Operations
Work Arrangement: Remote OK (specific locations only)
Growth Opportunities:
- Potential career progression to a Director or VP role within Marketing Operations
- Opportunities to work on high-impact projects and drive meaningful change across multiple markets
- Exposure to a wide range of marketing technologies and the chance to influence their adoption and integration
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership and technical skills while making a tangible impact on the company's global marketing initiatives.
🌍 Location & Work Environment
Office Type: Hybrid (remote work available for specific locations)
Office Location(s): San Francisco, California, United States
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and numerous networking opportunities
- The city offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
- San Francisco has a cost of living that is higher than the national average
Work Schedule: Full-time (40 hours per week) with flexible remote work arrangements for eligible locations
ASSUMPTION: The remote work arrangement for this role is subject to specific location requirements and may be subject to change based on business needs.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Director of Performance Marketing and Operations
- Final round interviews with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and process improvement abilities
- Cross-functional collaboration and communication skills
- Technical proficiency in marketing automation tools and marketing technology platforms
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the company's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively in a cross-functional team
- Be ready to discuss your experience with marketing automation tools and marketing technology platforms, and how you've used data to drive marketing outcomes in previous roles
ATS Keywords: Marketing Operations, Campaign Management, Marketing Automation, CRM, Digital Marketing, Analytical Skills, Communication, Collaboration, Attention to Detail, Process Improvement, Project Management, Data Compliance, Training Development, Vendor Management, Change Management, Performance Marketing
ASSUMPTION: The application process for this role may vary depending on the specific location and business needs. It is essential to review the job description and company website for the most accurate and up-to-date information.
🛠️ Tools & Technologies
- Marketo
- CRM systems (e.g., Salesforce, HubSpot)
- Digital marketing channels (e.g., email, social media, SEO, PPC)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and business needs. It is essential to review the job description and company website for the most accurate and up-toided information.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Accountability
- Customer-centricity
Work Style:
- Data-driven and analytical
- Fast-paced and dynamic
- Cross-functional and collaborative
- Results-oriented and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you ensure data integrity and security in your marketing operations processes?
- Can you provide an example of a time when you drove significant process improvement in a marketing role?
- How do you approach working with cross-functional teams and stakeholders to achieve marketing objectives?
ASSUMPTION: The Trade Desk values candidates who are passionate about driving marketing outcomes, committed to continuous learning, and eager to collaborate with cross-functional teams to achieve impactful results.
⚠️ Potential Challenges
- Managing multiple regional marketing campaigns simultaneously, requiring strong organizational skills and attention to detail
- Keeping up-to-date with emerging marketing technologies and trends, necessitating continuous learning and adaptation
- Balancing strategic thinking with day-to-day campaign management tasks, demanding strong prioritization and time management skills
- Working with remote teams and stakeholders, requiring effective communication and collaboration skills
ASSUMPTION: The Senior Manager, Marketing Operations role presents unique challenges that require a proactive, detail-oriented, and adaptable candidate to succeed.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role, this position has a broader scope, requiring more strategic thinking, process improvement, and cross-functional collaboration
- Unlike a Marketing Specialist or Coordinator role, this role demands more leadership, project management, and data-driven decision-making skills
- In comparison to a Marketing Director or VP role, this position offers more hands-on campaign management and technology implementation responsibilities
ASSUMPTION: This role offers a unique blend of strategic, operational, and tactical responsibilities, making it an attractive opportunity for a marketing professional looking to expand their skills and impact the company's global marketing initiatives.
📝 Sample Projects
- Developing and implementing a regional marketing campaign strategy that drives a 20% increase in engagement and a 15% increase in conversions
- Optimizing marketing automation workflows to reduce manual effort by 30% and improve campaign performance by 15%
- Conducting a comprehensive audit of marketing technology platforms and processes, resulting in a 25% improvement in operational efficiency
ASSUMPTION: The Senior Manager, Marketing Operations role offers a wide range of projects that allow candidates to demonstrate their skills, drive meaningful change, and make a tangible impact on the company's marketing outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the company's global marketing strategy and how this role contributes to its success?
- How does the company support the professional development and growth of its marketing operations team members?
- Can you provide an example of a time when the company successfully navigated a significant marketing challenge or pivot?
- How does the company measure the success of its marketing initiatives, and how does this role influence those metrics?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's marketing strategy, culture, and expectations for this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work effectively in a cross-functional team
- Be ready to discuss your experience with marketing automation tools and marketing technology platforms, and how you've used data to drive marketing outcomes in previous roles
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
