📌 Core Information
🔹 Job Title: Senior Manager - Marketing Operations
🔹 Company: StepStone Group
🔹 Location: Lebanon, New Hampshire, United States (with remote work options for Canada and Europe)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with remote work options for Canada and Europe)
🚀 Job Overview
Key aspects of this role include:
- Overseeing the Marketing Tech Stack and ensuring technical execution of marketing programs
- Improving lead generation processes and enhancing lead management operations
- Driving marketing performance reporting and ROI analyses
- Managing and mentoring direct report(s)
- Collaborating cross-functionally with sales and marketing teams
ASSUMPTION: This role requires a high level of technical proficiency, strong analytical skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Manage all aspects of HubSpot, including systems administration, creation of marketing assets, and acting as the technical point of contact
✅ Drive marketing performance reporting and conduct in-depth ROI analyses
✅ Enhance marketing reporting suite and related tools and processes
✅ Manage marketing operations initiatives and drive process enhancements
✅ Oversee the continuous hygiene of marketing lead data using Salesforce and HubSpot
✅ Proactively recommend optimizations to marketing lead flow and operations
✅ Manage direct report(s) and provide ongoing mentorship and development support
✅ Lead the HubSpot website chat operations
✅ Flawlessly execute technical work in the marketing operations stack
ASSUMPTION: This role requires a strong understanding of marketing automation tools, CRM systems, and data analysis to ensure effective management of marketing operations.
🎯 Required Qualifications
Education: Bachelor's degree preferred
Experience: Minimum of 6-10 years of experience in marketing operations, data analysis, and marketing program management
Required Skills:
- Proven experience working with Salesforce CRM
- Experience with HubSpot, Marketo, Eloqua, or similar marketing automation solutions (Certified Hubspot Marketing Software is preferred)
- Knowledge of integrations and connectors for marketing tools
- Knowledge of various B2B marketing software
- Experience working with marketing attribution model solutions
Preferred Skills:
- Experience working with marketing attribution model solutions like Full Circle, Bizible, Dreamdata or similar
ASSUMPTION: Candidates with a strong background in marketing operations, data analysis, and marketing program management will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $93,000 - $155,000 (Based on industry standards for the role, experience level, and location)
Benefits:
- Competitive compensation and comprehensive benefits
- Employee networks, fun gatherings, delicious food, and furry friends in the workspace
- Volunteering and giving back to communities
Working Hours: Full-time, typically 40 hours per week (with flexible hours and remote work options)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically online recruiting and job search platforms
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2001 (as a part of The Stepstone Group)
Company Description:
- Appcast is the global leader in programmatic recruitment advertising technology and services
- Part of The Stepstone Group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job
- Headquartered in Lebanon, NH, with offices in the U.S., Canada, and Europe
Company Specialties:
- Online Recruiting and Job Search
Company Website: http://www.thestepstonegroup.com
ASSUMPTION: Working for a large enterprise like The Stepstone Group offers opportunities for career growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: Mid to Senior-level management role
Reporting Structure: This role will report directly to the VP of Marketing and may have direct reports
Work Arrangement: Hybrid (with remote work options for Canada and Europe)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing operations team
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Chance to develop skills in marketing automation, data analysis, and team management
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills and advance their career within the marketing operations team.
🌍 Location & Work Environment
Office Type: Hybrid (with remote work options for Canada and Europe)
Office Location(s): Lebanon, New Hampshire, United States (with remote work options for Canada and Europe)
Geographic Context:
- Lebanon, New Hampshire, is a small city with a population of approximately 13,000 people
- It is located in the Dartmouth-Lake Sunapee region of New Hampshire, offering a mix of urban and rural environments
- The area is known for its natural beauty, outdoor recreation, and cultural attractions
Work Schedule: Full-time, typically 40 hours per week (with flexible hours and remote work options)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the benefits of both work environments.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Technical proficiency in marketing automation tools and CRM systems
- Data analysis and reporting skills
- Project management and organizational skills
- Communication and collaboration skills
- Leadership and mentoring abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing operations, data analysis, and marketing program management experience
- Demonstrate your proficiency in the required tools and technologies
- Showcase your ability to manage multiple projects and drive process improvements
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively
ATS Keywords: Marketing Operations, Data Analysis, Marketing Automation, HubSpot, Salesforce, Project Management, Lead Management, ROI Analysis, KPI Measurement, Team Management, Process Improvement
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the marketing operations team.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Sendoso
- Dreamdata
- Monday.com
- Various B2B marketing software (e.g., Goldcast, On24, Wistia, LinkedIn, Google Ads, Microsoft Ads, Demandbase)
- Marketing attribution model solutions (e.g., Full Circle, Bizible, Dreamdata)
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, as they are essential for managing marketing operations and driving process improvements.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and collaborative environment
- Strong focus on data-driven decision-making
- Opportunities for professional growth and development
- Encouragement of work-life balance
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have strong project management skills and the ability to multitask?
- Are you a self-starter with a proactive approach to problem-solving?
ASSUMPTION: The ideal candidate for this role will be a self-starter with strong technical skills, a proactive approach to problem-solving, and a collaborative work style that aligns with the company's values.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a large, complex marketing tech stack
- Driving process improvements in a fast-paced, dynamic environment
- Collaborating effectively with cross-functional teams
ASSUMPTION: These challenges require strong project management skills, technical proficiency, and the ability to work effectively in a collaborative environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on marketing operations and lead management, rather than pure marketing or sales roles
- Industry-specific context: The role is part of a large enterprise in the online recruiting and job search industry, offering opportunities for career growth and exposure to diverse projects and teams
- Career path comparison: This role offers a clear path for career progression within the marketing operations team, with opportunities to develop skills and advance to leadership positions
ASSUMPTION: This role offers unique opportunities for career growth and development within the marketing operations team, with a clear path for progression to leadership positions.
📝 Sample Projects
- Implementing and managing a new marketing automation platform to improve lead generation and management processes
- Conducting a comprehensive ROI analysis of marketing programs and recommending data-driven optimizations
- Developing and executing a marketing attribution model to track and measure the performance of marketing campaigns
ASSUMPTION: These sample projects highlight the technical and analytical skills required for this role, as well as the opportunity to drive meaningful process improvements.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing operations team?
- How does the marketing operations team collaborate with other departments, such as sales and product?
- What are the most significant challenges facing the marketing operations team currently, and how can this role help address them?
- What opportunities are there for professional growth and development within the marketing operations team?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking these questions will help you better understand the role, the team dynamics, and the company culture, allowing you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing operations, data analysis, and marketing program management experience
- Prepare for the interview process by researching the company, the role, and the industry
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
