📌 Core Information
🔹 Job Title: Senior Manager, Marketing Operations
🔹 Company: The Trade Desk
🔹 Location: Los Angeles, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the global marketing operations delivery roadmap
- Optimizing regional campaigns and ensuring compliance with data regulations
- Overseeing marketing technology and driving continuous process improvements
- Collaborating cross-functionally to support regional marketing objectives
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams and stakeholders across different regions.
📋 Key Responsibilities
✅ Own and manage the delivery roadmap for marketing operations, ensuring alignment with business goals, optimizing processes, and driving impactful results across regional markets.
✅ Implement regional marketing campaigns, including setting up email automation workflows, conducting A/B testing, list selection, and segmentation. Ensure adherence to global best practices and optimize campaigns for regional effectiveness.
✅ Deliver localized training sessions to marketing teams, tailoring content to meet regional requirements. Develop training materials and documentation to support the adoption of marketing tools and processes.
✅ Work with the Director of MOPS to develop and maintain the marketing technology roadmap, aligning with business objectives and emerging trends. Evaluate and implement new marketing technologies to enhance operational efficiency. Oversee the rollout of new tools and technologies to marketing teams, ensuring robust support and training. Collaborate with vendors for technology support, administration, and to manage operational aspects, including uptime, performance, and system integration.
✅ Ensure regional compliance with data regulations such as GDPR and CCPA. Support local security initiatives and conduct regular audits to maintain data integrity and security standards.
✅ Develop and maintain standardized processes and documentation, implementing best practices across marketing operations. Drive continuous improvement and benchmarking initiatives to enhance operational efficiency. Plan and manage special projects and provide support for marketing initiatives. Prioritize projects, manage resources effectively, serve as a liaison between agencies and marketers, and guide marketing teams through changes with robust change management practices.
✅ Serve as the point of contact for brand, digital, and performance marketing teams, collaborating on local initiatives to ensure alignment with global strategies. Coordinate with sales operations and executive stakeholders to support regional marketing objectives.
ASSUMPION: This role requires a high level of autonomy and the ability to manage multiple projects and priorities simultaneously. Strong communication and collaboration skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: A minimum of 10 years of experience in marketing operations roles with proven expertise in executing regional marketing campaigns and managing marketing technology platforms.
Required Skills:
- Proven expertise in marketing automation tools (Marketo expertise required and a recent certification is ideal)
- Deep knowledge of CRM systems and digital marketing channels
- Experience with user management and system administration within marketing technology platforms
- Strong analytical skills with the ability to analyze campaign performance data and derive actionable insights
- Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams and stakeholders across different regions
- Attention to detail with a meticulous approach to managing marketing processes, ensuring compliance with data regulations, and maintaining high standards of data integrity
Preferred Skills:
- Experience with data management platforms (DMPs) and demand-side platforms (DSPs)
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the ad tech industry and familiarity with programmatic advertising will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: The provided salary range is $113,500 - $208,100 USD per year. This range is The Trade Desk’s reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location.
Benefits:
- Comprehensive Healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
- Retirement benefits such as a 401k plan and company match
- Short and long-term disability coverage
- Basic life insurance
- Well-being benefits
- Reimbursement for certain tuition expenses
- Parental leave
- Sick time of 1 hour per 30 hours worked
- Vacation time for full-time employees up to 120 hours through the first year and 160 hours thereafter
- Around 13 paid holidays per year
- Employee Stock Purchase Plan
Working Hours: Full-time (40 hours per week)
ASSUMPION: The salary range provided is an estimate and may vary based on the factors mentioned above. The benefits package is competitive and designed to support the well-being and growth of employees.
📌 Applicant Insights
🔍 Company Context
Industry: The Trade Desk operates in the technology, information, and internet industry, specifically in the field of online advertising and programmatic advertising.
Company Size: The Trade Desk is a mid-sized company with approximately 1,001-5,000 employees globally. This size allows for a dynamic and collaborative work environment while still offering the resources and opportunities of a larger organization.
Founded: The Trade Desk was founded in 2009 and is headquartered in Ventura, California, with additional offices worldwide.
Company Description:
- The Trade Desk is committed to making digital advertising better by providing an independent media buying platform designed for the open internet.
- Their platform helps brands grow and thrive by giving them access to more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- The Trade Desk's mission is to create an open internet that benefits consumers, content creators, and advertisers alike.
Company Specialties:
- Online Advertising
- Real Time Bidding
- Demand Side Platforms
- Behavioral Targeting
- Data Management Platforms
Company Website: http://www.thetradedesk.com
ASSUMPTION: The Trade Desk's focus on innovation, data-driven decision-making, and collaboration makes it an attractive place to work for individuals seeking to grow their careers in the tech industry.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring extensive experience and a proven track record in marketing operations.
Reporting Structure: The Senior Manager, Marketing Operations will report directly to the Director of Performance Marketing and Operations.
Work Arrangement: This role is on-site, with the primary office location in Los Angeles, California. However, there may be opportunities for flexible work arrangements depending on the company's policies and the individual's needs.
Growth Opportunities:
- As The Trade Desk continues to expand, there may be opportunities for the Senior Manager, Marketing Operations to grow into a director or vice president role in the future.
- With a strong performance record, this individual may also have the opportunity to lead special projects or initiatives that could lead to additional responsibilities or career advancement.
ASSUMPTION: The Trade Desk's focus on employee growth and development makes it an ideal place for ambitious and driven professionals seeking to advance their careers in marketing operations.
🌍 Location & Work Environment
Office Type: The Trade Desk's Los Angeles office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 6100 Center Dr, Los Angeles, California 90045, United States
Geographic Context:
- Los Angeles is the second-largest city in the United States, known for its diverse culture, vibrant entertainment industry, and beautiful beaches.
- The city offers a wide range of housing options, from urban apartments to suburban family homes, with a median commute time of around 30 minutes.
- Los Angeles is also home to numerous tech companies, making it an ideal location for professionals in the tech industry.
Work Schedule: The work schedule for this on-site role is typically Monday through Friday, with standard business hours. However, The Trade Desk may offer flexible work arrangements depending on the role and the individual's needs.
ASSUMPTION: Los Angeles offers a dynamic and diverse work environment, with numerous opportunities for professional growth and development in the tech industry.
💼 Interview & Application Insights
Typical Process:
- The application process begins with submitting your resume and cover letter through the provided link.
- If your application is selected, you will be contacted for a phone or video screening with a member of the HR team or a hiring manager.
- Successful candidates will be invited to an on-site or virtual interview with the hiring manager and potentially other team members.
- Finalists may be required to complete a skills assessment or case study as part of the interview process.
- After the interview process, The Trade Desk will extend an offer to the selected candidate.
Key Assessment Areas:
- Technical proficiency in marketing automation tools and CRM systems
- Analytical skills and the ability to derive actionable insights from data
- Communication and collaboration skills, with a focus on cross-functional teamwork
- Attention to detail and a meticulous approach to marketing processes
- Cultural fit and alignment with The Trade Desk's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Be prepared to discuss your experience with marketing automation tools, CRM systems, and data regulations in your interview.
- Research The Trade Desk's company culture and mission to demonstrate your enthusiasm for the role and alignment with the organization's values.
- Prepare examples of your past marketing campaigns and their outcomes to showcase your skills and achievements in the interview.
ATS Keywords: Marketing Operations, Campaign Management, Marketing Automation, CRM Systems, Data Regulations, Process Improvement, Cross-Functional Collaboration, Attention to Detail, Strategic Planning, Global Marketing, Regional Campaigns, Marketing Technology, Data Integrity, Compliance, Change Management
ASSUMPTION: The interview process at The Trade Desk is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Adobe Creative Suite
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the organization.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Accountability
- Customer-centricity
Work Style:
- The Trade Desk values a dynamic and collaborative work environment, with a focus on open communication and cross-functional teamwork.
- The company encourages employees to take ownership of their roles and contribute to the organization's success.
- The Trade Desk's work style is fast-paced and driven by data, with a strong emphasis on continuous learning and improvement.
Self-Assessment Questions:
- How do your personal values align with The Trade Desk's company values?
- Can you provide an example of a time when you had to manage a complex marketing project with multiple stakeholders? How did you ensure the project's success?
- How do you stay up-to-date with the latest marketing trends and technologies, and how have you applied this knowledge in your previous roles?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with The Trade Desk's values and work style will be more likely to succeed in this role and contribute to the organization's continued growth and success.
⚠️ Potential Challenges
- The Senior Manager, Marketing Operations role requires managing multiple projects and priorities simultaneously, which can be challenging at times.
- Working with cross-functional teams and stakeholders across different regions may present communication and collaboration challenges that require strong interpersonal skills to overcome.
- The role involves managing marketing technology and ensuring compliance with data regulations, which can be complex and time-consuming.
- The fast-paced nature of the tech industry may require the individual to adapt quickly to changes and new tools or technologies.
ASSUMPTION: The Trade Desk offers comprehensive training and support to help employees overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position at The Trade Desk requires a higher level of experience and expertise in managing global marketing initiatives.
- The Trade Desk's focus on innovation and data-driven decision-making sets it apart from other organizations in the industry, offering unique opportunities for growth and development.
- As a mid-sized company, The Trade Desk offers a more collaborative and dynamic work environment than larger enterprises, while still providing the resources and opportunities of a larger organization.
ASSUMPTION: Candidates with experience in similar roles at other companies may find the Senior Manager, Marketing Operations role at The Trade Desk to be a unique and attractive opportunity for career growth and development.
📝 Sample Projects
- Developing and implementing a global marketing automation strategy to improve campaign efficiency and effectiveness
- Conducting a comprehensive audit of marketing technology platforms to ensure data integrity and compliance with regulations
- Leading a cross-functional team to develop and execute a regional marketing campaign, driving measurable results and ROI
ASSUMPTION: The sample projects listed are not exhaustive and may vary depending on the specific needs of the role and the organization.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to global marketing and how this role contributes to its success?
- How does The Trade Desk support the professional development and growth of its employees, particularly in marketing operations?
- Can you provide an example of a time when the company had to adapt to a significant change in the market or industry, and how did the marketing operations team contribute to this process?
- How does The Trade Desk ensure the security and privacy of customer data, and what role does this position play in maintaining these standards?
- What are the key performance indicators (KPIs) used to measure the success of marketing operations at The Trade Desk, and how does this role contribute to achieving these goals?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to contributing to The Trade Desk's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, with a focus on marketing automation tools, CRM systems, and data regulations.
- Prepare examples of your past marketing campaigns and their outcomes to showcase your skills and achievements in the interview.
- Research The Trade Desk's company culture and mission to demonstrate your enthusiasm for the role and alignment with the organization's values.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
