📌 Core Information
🔹 Job Title: Senior Manager, Marketing Strategy
🔹 Company: The Home Depot
🔹 Location: STORE SUPPORT CENTER, ATLANTA - 9090
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 6-8+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and driving strategic marketing initiatives to drive growth across channels
- Leading cross-functional teams to align marketing strategies with business objectives
- Analyzing market trends, customer insights, and competitor data to inform decision-making
- Crafting multi-year strategic plans and annual priorities for marketing efforts
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to achieve marketing goals.
📋 Key Responsibilities
✅ Lead major marketing strategy initiatives and drive execution
✅ Collaborate with teams across the enterprise to align marketing strategies and priorities
✅ Support planning cycles, helping define marketing priorities and long-term roadmaps
✅ Monitor trends and competitors to inform strategy and identify opportunities
✅ Develop materials and insights for senior leaders, including Board and Officer-level presentations
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and executive communication.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (preferably a master's degree)
Experience: 6-8+ years of relevant work experience, preferably in marketing strategy or brand management
Required Skills:
- Proven experience in marketing strategy, business planning, or brand management
- Strong analytical skills and data-driven decision-making
- Excellent presentation and communication skills
- Ability to lead and manage cross-functional teams
- High degree of drive, personal ownership, and confidentiality
Preferred Skills:
- Previous work experience in professional services (e.g., strategy consulting supporting Marketing organizations)
- Familiarity with home improvement retail or similar industries
ASSUMPTION: Candidates with a strong analytical background, excellent communication skills, and experience in marketing strategy or related fields are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in Marketing with 6-8 years of experience in the Atlanta area)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Employee discount on Home Depot products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with some flexibility for the role)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically home improvement
Company Size: The Home Depot is a large enterprise with over 10,000 employees
Founded: 1979
Company Description:
- The Home Depot is the world’s largest home improvement specialty retailer, operating over 2,300 retail stores across North America and the Caribbean
- The company values and rewards dedicated, knowledgeable, and experienced professionals
- The Home Depot is consistently ranked as a top Fortune 500 company
Company Specialties:
- Retail
- Home improvement
- Customer service
Company Website: http://www.careers.homedepot.com
ASSUMPTION: The Home Depot is a well-established company with a strong focus on customer service and employee development.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This position typically reports to the Sr Director
Work Arrangement: On-site, with occasional travel (less than 10% of the time)
Growth Opportunities:
- Potential to advance to a Director or Vice President role within Marketing
- Opportunities to lead high-impact strategic initiatives and gain exposure to senior leadership
- Chance to work with and learn from experienced marketing professionals
ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): STORE SUPPORT CENTER, ATLANTA - 9090
Geographic Context:
- Atlanta, Georgia, is a vibrant city with a diverse population and a thriving job market
- The area offers a range of housing options, cultural attractions, and outdoor recreation opportunities
- The Home Depot's headquarters is conveniently located near major highways and public transportation
Work Schedule: Full-time, typically Monday-Friday, with some flexibility for the role
ASSUMPTION: The work environment at The Home Depot's headquarters is collaborative and professional, with opportunities for growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and other team members to discuss the role and assess qualifications
- Final interview with senior leadership to discuss the role's fit within the organization
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and leadership abilities
- Cultural fit and alignment with The Home Depot's values
Application Tips:
- Highlight relevant experience and achievements in marketing strategy, business planning, or brand management
- Tailor your resume and cover letter to emphasize skills and experiences that match the role's requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
ATS Keywords: Marketing strategy, business planning, brand management, analytical skills, presentation skills, cross-functional leadership, market intelligence, customer insights, strategic planning, annual planning, multi-year roadmaps
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on assessing the candidate's strategic thinking, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
ASSUMPTION: Familiarity with common business software, data analysis tools, and marketing automation platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Trust
- Respect
- Integrity
- Diversity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform decision-making?
- Can you adapt to changing priorities and manage multiple projects simultaneously?
- Are you results-driven and focused on achieving tangible outcomes?
ASSUMPTION: Candidates who align with The Home Depot's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines simultaneously
- Collaborating effectively with cross-functional teams to align marketing strategies
- Adapting to changes in the market and competitive landscape
- Developing and presenting strategic recommendations to senior leadership
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and excellent communication abilities.
📈 Similar Roles Comparison
- Compared to other Senior Manager roles in Marketing, this position places a stronger emphasis on strategic planning and cross-functional collaboration
- In the home improvement retail industry, this role is unique in its focus on developing and driving strategic marketing initiatives across multiple channels
- Career progression in this role may involve advancing to Director or Vice President positions within Marketing or related departments
ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and executive communication, making it distinct from other similar positions in the industry.
📝 Sample Projects
- Developing a multi-year strategic plan for a new product launch
- Conducting a competitive analysis to inform marketing strategy and tactics
- Leading a cross-functional team to develop and execute a marketing campaign for a major holiday event
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and tactical aspects of the role, providing insight into the day-to-day responsibilities and challenges.
❓ Key Questions to Ask During Interview
- Can you describe the most significant strategic marketing initiative you've led in the past, and what was the outcome?
- How do you approach collaborating with cross-functional teams to align marketing strategies and priorities?
- How does this role fit into the broader organizational structure, and what are the key priorities for the first 90 days?
- What are the most important qualities you look for in a candidate for this role, and how do you envision me contributing to the team's success?
- How does The Home Depot support the professional development and growth of its employees?
ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, communication skills, and cultural fit, as well as to provide insight into the role's expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing strategy, business planning, or brand management
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
- Research The Home Depot's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
