Senior Manager of Customer Marketing

📌 Core Information

🔹 Job Title: Senior Manager of Customer Marketing

🔹 Company: MagicSchool AI

🔹 Location: Remote (USA)

🔹 Job Type: Full-Time

🔹 Category: Education, Technology

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 7+ years in EdTech

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and scaling post-user marketing strategies to drive customer engagement, retention, and advocacy.
• Building and managing a high-performing customer marketing team.
• Collaborating cross-functionally with CX, professional development, product management, and marketing teams.
• Creating and executing customer education programs, community leadership initiatives, and content development strategies.
• Analyzing customer engagement metrics to optimize campaigns and improve customer lifetime value.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and customer-centric marketing.

📋 Key Responsibilities

✅ Scalable Customer Education & Certification Programs: Design and evolve self-paced certification and micro-learning content, own and grow flagship programs, and coordinate with cross-functional teams to drive engagement and retention.

✅ Customer Advocacy Programs: Lead and scale ambassador programs, develop customer reference and testimonial programs, and launch campaigns to recognize and reward high-value educators.

✅ Customer Content & Enablement: Develop onboarding and retention resources, manage updates to help centers and resource hubs, and create customer content to drive product adoption and self-sufficiency.

✅ Lifecycle & Retention Campaigns: Partner with cross-functional teams to build and optimize email nurturing and triggers for engagement, usage health, and upsell readiness, and support CX team in building segmented outreach campaigns.

✅ Community Building: Cultivate vibrant user communities through events, discussion groups, and digital engagement, and foster peer-to-peer learning and idea exchange among users.

ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution to deliver exceptional customer experiences and drive business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of experience in customer marketing, lifecycle marketing, or community/content roles within an EdTech company

Required Skills:

• Proven track record of building and managing high-performing customer marketing teams
• Deep empathy for educators and school leaders, with the ability to craft campaigns that meet their evolving needs
• Strong project management skills, with the ability to manage multiple initiatives and stakeholders across teams
• Data-driven mindset, with the ability to analyze customer engagement metrics and optimize campaigns accordingly
• Excellent cross-functional collaboration skills, especially with CX, Product, and Brand

Preferred Skills:

• Familiarity with tools like Salesforce, Pardot/Marketing Cloud Account Engagement, HubSpot, Gainsight, Intercom

ASSUMPTION: Candidates with a strong background in EdTech and a proven track record of driving customer engagement and retention through innovative marketing strategies are highly desired.

💰 Compensation & Benefits

Salary Range: $110,000 - $150,000 per year (based on industry standards for a senior-level role in EdTech)

Benefits:

• Unlimited time off
• Employer-paid health insurance plans
• Dental and vision insurance
• Generous stock options
• 401k match
• Monthly wellness stipend

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is based on industry standards for a senior-level role in EdTech, with a focus on remote work and the company's size. Benefits are designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Education Technology (EdTech)

Company Size: 51-200 employees (Mid-sized company, offering opportunities for growth and impact)

Founded: 2023 (Young, fast-growing company with a focus on innovation)

Company Description:

• MagicSchool AI is the leading generative AI platform in education, empowering over 4 million educators with AI-driven support to reduce burnout and enhance efficiency.
• The company is committed to responsible and safe AI use, creating transformative learning experiences that equip students with the skills they need for the future of work.
• MagicSchool AI is dedicated to fostering a culture of joy, magic, community, innovation, responsibility, diversity, and excellence.

Company Specialties:

• Generative AI for education
• Educator support and burnout reduction
• Transformative learning experiences
• Responsible AI use and safety

Company Website: www.magicschool.ai

ASSUMPTION: MagicSchool AI is a mission-driven company focused on leveraging AI technology to improve education and support educators. Their culture values innovation, collaboration, and a strong commitment to their mission.

📊 Role Analysis

Career Level: Senior Manager (Experienced professional with significant responsibility and scope of impact)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of customer marketing specialists.

Work Arrangement: Remote OK (Flexible work arrangement with a focus on results and outcomes)

Growth Opportunities:

• Potential to grow into a leadership role within the marketing organization as the company expands.
• Opportunities to shape the company's customer marketing strategy and make a significant impact on its growth and success.
• Chance to work closely with cross-functional teams and develop a deep understanding of the company's products and services.

ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success, with a focus on driving customer engagement, retention, and advocacy.

🌍 Location & Work Environment

Office Type: Remote (No physical office required)

Office Location(s): N/A (Remote work only)

Geographic Context:

• MagicSchool AI is a remote-first company, allowing employees to work from anywhere in the United States.
• This role requires a strong focus on communication, collaboration, and time management to succeed in a remote work environment.
• The company offers unlimited time off to support work-life balance and employee well-being.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• Behavioral and skills-based interviews with the hiring manager and cross-functional team members
• Final interview with the CMO
• Background check and offer extension

Key Assessment Areas:

• Customer marketing strategy and execution
• Data-driven decision making and analytics
• Cross-functional collaboration and communication
• Leadership and team management skills
• Alignment with company mission, vision, and values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in EdTech and customer marketing, with a focus on driving customer engagement, retention, and advocacy.
• Prepare for behavioral interview questions that focus on your experience with customer marketing strategies, data analysis, and cross-functional collaboration.
• Be ready to discuss your understanding of the EdTech industry and MagicSchool AI's mission and values.

ATS Keywords: Customer Marketing, EdTech, Lifecycle Marketing, Community Building, Customer Education, Customer Advocacy, Data Analysis, Cross-Functional Collaboration, Remote Work

ASSUMPTION: The interview process will focus on assessing your strategic thinking, data-driven mindset, and ability to collaborate effectively with cross-functional teams to drive customer success.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Pardot/Marketing Cloud Account Engagement, Marketo)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Customer feedback and survey tools (e.g., SurveyMonkey, Typeform)

ASSUMPTION: The specific tools and technologies used in this role may vary based on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Educators are Magic: Educators are the most important ingredient in the educational process - they are the magic, not the AI. Trust them, empower them, and put them at the center of leading change in service of students and families.
• Joy and Magic: Bring joy and magic into every learning experience - push the boundaries of what’s possible with AI.
• Community: Foster community that supports one another during a time of rapid technological change. Listen to them and serve their needs.
• Innovation: The education system is outdated and in need of innovation and change - AI is an opportunity to bring equity, access, and serve the individual needs of students better than we ever have before.
• Responsibility: Put responsibility and safety at the forefront of the technological change that AI is bringing to education.
• Diversity: Diversity of thought, perspectives, and backgrounds helps us serve the wide audience of educators and students around the world.
• Excellence: Educators and students deserve the best - and we strive for the highest quality in everything we do.

Work Style:

• Collaborative and cross-functional, with a focus on communication, active listening, and mutual support
• Data-driven and results-oriented, with a strong focus on continuous improvement and optimization
• Adaptable and responsive to change, with a willingness to learn and grow in a fast-paced environment

Self-Assessment Questions:

• Do you share MagicSchool AI's commitment to putting educators at the center of their mission and prioritizing their needs and well-being?
• Are you comfortable working in a remote, distributed team environment, with a strong focus on communication and collaboration?
• Do you thrive in a fast-paced, innovative company culture that values continuous learning and growth?

ASSUMPTION: Candidates who align strongly with MagicSchool AI's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a remote team and fostering a strong sense of community and collaboration in a virtual environment
• Balancing strategic planning and execution, with a focus on data-driven decision making and continuous optimization
• Navigating the complex and evolving EdTech landscape, with a focus on responsible AI use and customer-centric marketing
• Adapting to the unique needs and preferences of a diverse audience of educators and students, with a focus on accessibility and inclusivity

ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills, as well as a deep understanding of the EdTech industry and customer marketing best practices.

📈 Similar Roles Comparison

• This role is unique in its focus on post-user marketing and customer advocacy within the EdTech industry, with a strong emphasis on data-driven decision making and continuous optimization.
• Compared to other customer marketing roles, this position requires a deeper understanding of the EdTech landscape and a stronger focus on responsible AI use and customer-centric marketing.
• Career path comparison: This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success, with a focus on driving customer engagement, retention, and advocacy.

ASSUMPTION: This role is distinct in its focus on post-user marketing and customer advocacy within the EdTech industry, requiring a unique blend of skills and expertise.

📝 Sample Projects

• Developing and executing a customer education program that drives engagement and retention, with a focus on responsible AI use and accessibility
• Launching a customer advocacy campaign that generates positive reviews and testimonials, with a focus on diversity, equity, and inclusion
• Optimizing a lifecycle marketing campaign that improves customer retention and reduces churn, with a focus on data-driven decision making and continuous improvement

ASSUMPTION: These sample projects highlight the data-driven, customer-centric, and innovative approach required to succeed in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to responsible AI use and customer-centric marketing within the EdTech industry?
• How does the company support remote work and foster a strong sense of community and collaboration in a virtual environment?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to the company's overall success?
• How does the company measure and optimize customer engagement, retention, and advocacy, and what tools and technologies do they use to support these efforts?
• What opportunities are there for growth and professional development within the marketing organization, and how does the company support the career advancement of its employees?

ASSUMPTION: These interview questions focus on understanding the company's approach to customer marketing, remote work, and career growth within the marketing organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the MagicSchool AI job portal
• Tailor your resume and cover letter to highlight your experience in EdTech and customer marketing, with a focus on driving customer engagement, retention, and advocacy.
• Prepare for behavioral interview questions that focus on your experience with customer marketing strategies, data analysis, and cross-functional collaboration.
• Be ready to discuss your understanding of the EdTech industry and MagicSchool AI's mission and values.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.