Senior Manager of Growth Marketing

📌 Core Information

🔹 Job Title: Senior Manager of Growth Marketing

🔹 Company: Murmuration

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 7+ years (3+ years in leadership)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive growth marketing strategies for Murmuration’s products and research.
• Leading the development of multi-channel growth campaigns to promote Murmuration’s offerings and contribute to network growth.
• Collaborating with cross-functional teams to craft clear, compelling messaging for tools, data, research findings, and network growth.
• Managing and mentoring a small marketing team, providing clear direction, support, and opportunities for growth.
• Conducting market research to understand the needs of potential and existing users, helping to shape product messaging and positioning.

ASSUMPTION: This role requires a strategic thinker with strong leadership skills, able to balance multiple priorities and deadlines, and comfortable working in cross-functional environments.

📋 Key Responsibilities

✅ Develop and implement comprehensive growth marketing strategies for Murmuration’s products, research, and growth.

✅ Collaborate with product, research, and partnerships teams to craft clear, compelling messaging for tools, data, research findings, and network growth, ensuring consistency across materials and channels.

✅ Manage and mentor a small marketing team, providing clear direction, support, and opportunities for growth.

✅ Lead the development of multi-channel growth campaigns (digital, paid, events, email, sponsorships, etc.) to promote Murmuration’s products, research, and contribute to the growth of Murmuration’s network, partnership community, and lines of revenue.

✅ Develop and deliver compelling product positioning, messaging, and content for priority impact communities.

✅ Conduct market research to understand the needs of potential and existing users, helping to shape product messaging and positioning.

✅ Track and report on key marketing performance metrics, including lead generation, conversion rates, funnel performance, and retention.

✅ Collaborate with external consultants, agencies, and vendors when needed to support marketing and communications goals.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to adapt to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 7+ years of experience in marketing, communications, or related fields with at least 3 years in a leadership or management role.

Required Skills:

• Demonstrated experience developing and implementing marketing strategies for products, tools, or technology platforms.
• Strong writing and editing skills with the ability to translate technical and research content into clear, compelling, audience-friendly materials.
• Experience managing multi-channel marketing campaigns, including digital, events, email, and earned media.
• Proven experience managing teams with a track record of mentoring and developing talent.
• Strong project management skills with the ability to balance multiple priorities and deadlines.
• Experience building and maintaining brand identity and messaging guidelines.
• Comfort working in cross-functional environments, collaborating closely with product, research, and partnerships teams.
• A collaborative mindset with strong interpersonal skills and a commitment to advancing Murmuration’s mission.

Preferred Skills:

• Experience or knowledge of the civic technology, political technology, or non-profit advocacy space.
• Background working on political campaigns, in advocacy organizations, or in community organizing efforts.
• Experience marketing B2B SaaS or data-driven products.
• Familiarity with voter data, analytics, academic research, political CRMs, or research tools.
• Experience working in mission-driven organizations.

ASSUMPTION: While the preferred skills are not required, they would be highly beneficial for success in this role, given Murmuration’s mission and industry focus.

💰 Compensation & Benefits

Salary Range: $121,000 - $141,000 per year, commensurate with experience.

Benefits:

• Health, vision, and dental insurance with 100% of premiums covered for you and qualifying family members.
• Retirement benefits with a 5% employer match.
• A flexible unlimited PTO plan.
• Generous paid parental leave.
• Pre-tax commuter benefits.
• A company laptop.
• A flexible remote work environment.
• A home office setup stipend for all new employees.
• Monthly reimbursement for remote work expenses.
• A yearly professional development fund.
• Mental health and wellness benefits through Calm and Better Help.
• Yearly in-person staff retreats.

Working Hours: Full-time, 40 hours per week, with flexible scheduling.

ASSUMPTION: The salary range and benefits package are competitive for a non-profit organization of Murmuration’s size and reflect the importance of this role in driving growth and impact.

📌 Applicant Insights

🔍 Company Context

Industry: Murmuration operates in the civic and social organizations sector, focusing on amplifying the power of civic engagement through data, tools, and insights.

Company Size: Murmuration has 51-200 employees, providing a mid-sized organization structure with opportunities for growth and impact.

Founded: Murmuration was founded in 2015, with a mission to support organizations working on the nation’s most challenging issues with access to data, tools, and research.

Company Description:

• Murmuration is a non-profit organization that amplifies the power of civic engagement by providing data, digital tools, and research-driven insights to community-focused organizations.
• Their mission is to create an America where everyone can lead healthy, free, and dignified lives by supporting organizations that fight for water that’s safe to drink, schools that serve students equitably, gun laws that make sense, and more.
• Murmuration’s partners leverage their data, tools, and insights to help thousands of organizers orchestrate millions of individual people to do big things together.

Company Specialties:

• Data and research-driven insights for civic engagement.
• Digital tools and platforms for community-focused organizations.
• Collaboration and networking opportunities for changemakers and influencers.

Company Website: http://www.murmuration.org

ASSUMPTION: Murmuration’s focus on civic engagement and community impact makes it an attractive opportunity for mission-driven professionals seeking to make a difference.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Chief External Affairs Officer.

Reporting Structure: The Senior Manager of Growth Marketing will oversee a small marketing team and collaborate closely with product, research, and partnerships teams.

Work Arrangement: This role is remote-friendly, with a flexible work arrangement that allows for a healthy work-life balance.

Growth Opportunities:

• As Murmuration continues to grow, there will be opportunities for the Senior Manager of Growth Marketing to take on additional responsibilities or lead new initiatives.
• With experience and strong performance, this role could lead to a promotion to a Director or Vice President level position within the External Affairs team.
• Murmuration’s commitment to professional development provides opportunities for team members to grow their skills and advance their careers.

ASSUMPTION: Given Murmuration’s growth trajectory and commitment to employee development, this role offers strong potential for career growth and advancement.

🌍 Location & Work Environment

Office Type: Murmuration has a hybrid work environment, with employees working remotely and in-person at their New York City headquarters as needed.

Office Location(s): 44 Wall Street, New York, New York 10005, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options.
• The city is well-connected by public transportation, making it easy to commute to work or explore the surrounding areas.
• New York City is a hub for civic engagement, social justice, and advocacy organizations, providing ample opportunities for networking and collaboration.

Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM ET, and the expectation to be available during regular business hours for meetings and collaboration.

ASSUMPTION: While the role is remote-friendly, the ability to travel to New York City for in-person meetings and events may be required periodically.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral and skills-based interviews with cross-functional team members.
• Final interview with the Chief External Affairs Officer to discuss the role’s fit within the organization’s strategy and goals.
• Background check and reference checks for the final candidate.

Key Assessment Areas:

• Strategic thinking and planning skills.
• Leadership and team management abilities.
• Strong communication and writing skills.
• Understanding of and passion for Murmuration’s mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with marketing strategies, campaign development, and team management.
• Demonstrate your understanding of Murmuration’s mission and how your skills and experience align with their goals.
• Prepare questions that showcase your interest in the role and the organization.

ATS Keywords: Growth marketing, strategic planning, campaign development, team management, marketing strategies, product positioning, market research, cross-functional collaboration, civic engagement, non-profit advocacy.

ASSUMPTION: Murmuration’s interview process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on finding the best fit for both the organization and the individual.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, or similar).
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM, or similar).
• Project management tools (e.g., Asana, Trello, or similar).
• Analytics and reporting tools (e.g., Google Analytics, Tableau, or similar).
• Design and content creation tools (e.g., Canva, Adobe Creative Suite, or similar).

ASSUMPTION: The specific tools and technologies used may vary depending on Murmuration’s current tech stack and the candidate’s areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Murmuration values collaboration, innovation, and a commitment to its mission of amplifying civic engagement.
• The organization prioritizes diversity, equity, inclusion, and belonging, fostering a culture where all voices are heard and respected.
• Murmuration is committed to continuous learning and growth, both personally and professionally.

Work Style:

• Murmuration values a flexible and adaptable work style, with a focus on results and impact rather than hours worked.
• The organization encourages a healthy work-life balance, with a flexible remote work environment and generous paid time off.
• Murmuration fosters a culture of open communication and transparency, with regular team check-ins and feedback opportunities.

Self-Assessment Questions:

• Do you thrive in a collaborative, mission-driven environment where your work has a direct impact on civic engagement and community impact?
• Are you comfortable working remotely and managing a team in a virtual setting?
• Do you have a growth mindset and a commitment to continuous learning and improvement?

ASSUMPTION: Murmuration’s culture is highly collaborative, mission-driven, and focused on results, making it an attractive fit for professionals who are passionate about civic engagement and committed to driving impact through their work.

⚠️ Potential Challenges

• Managing a small marketing team remotely may present unique challenges in terms of communication, collaboration, and team building.
• Balancing multiple priorities and deadlines may require strong time management and organizational skills.
• Working in a non-profit environment may require budget-conscious decision-making and resource allocation.
• Navigating the complexities of the civic engagement and advocacy landscape may require a strong understanding of the issues and stakeholders involved.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, and Murmuration provides the support and resources necessary to overcome them.

📈 Similar Roles Comparison

• Compared to similar roles in the private sector, this position offers a unique opportunity to drive growth and impact in the civic engagement and advocacy space.
• Unlike roles in for-profit organizations, this role focuses on mission-driven growth rather than revenue generation, with a focus on supporting community-focused organizations and driving social change.
• Career paths in non-profit organizations may differ from those in the private sector, with opportunities for growth and advancement based on impact and results rather than traditional career ladders.

ASSUMPTION: Given Murmuration’s mission and focus, this role offers a unique opportunity for professionals seeking to make a meaningful impact in the civic engagement and advocacy space.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new civic engagement tool, driving user acquisition and engagement.
• Conducting market research to understand the needs and pain points of potential users, informing product positioning and messaging strategies.
• Creating and implementing a brand refresh, updating visual identity and messaging guidelines to better reflect Murmuration’s mission and values.

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Senior Manager of Growth Marketing role at Murmuration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the External Affairs team, and how this role fits within that structure?
• How does Murmuration support the professional growth and development of its team members, particularly in this role?
• Can you provide examples of how Murmuration’s marketing efforts have driven growth and impact in the past, and how this role will contribute to that success moving forward?
• How does Murmuration approach collaboration and communication with its partners and stakeholders, and how will this role contribute to those efforts?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured in each of those timeframes?

ASSUMPTION: Asking thoughtful, strategic questions demonstrates your interest in and understanding of the role and organization, and provides valuable insights into the culture and expectations of the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided.
• Prepare for your interviews by researching Murmuration’s mission, values, and recent projects, and practicing your responses to common interview questions.
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
• If you are offered the position, negotiate your salary and benefits package, considering the industry standard range and your level of experience.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.